?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALYSIS+OF+BUSINESS+STRATEGY+MISTER+GEPREK%0D%0ARESTAURANT+IN+RAJABASA+BANDARLAMPUNG&rft.creator=MIRNA+PURNAMA+SARI%2C+1411011077&rft.subject=HB+Economic+Theory&rft.description=Bisnis+kuliner+saat+ini+telah+menjadi+bisnis+yang+populer+di+masyarakat.+Salah+satu%0D%0Abisnis+kuliner+yang+sedang+berkembang+pesat+yaitu+bisnis+Rumah+Makan+Mister%0D%0AGeprek.+Rumah+Makan+Mister+Geprek+menghadapi+persaingan+yang+cukup+ketat%0D%0Abaik+dari+pesaing+sajian+sejenis+maupun+dari+kuliner+lainnya.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+strategi+bisnis+apakah+yang+tepat+bagi+mister+geprek%0D%0Adalam+menghadapi+persainganya.+Metode+penelitian+kualitatif+deskriptif%0D%0Adigunakan+dalam+penelitian+ini+dengan+alat+analisis+strategi+bisnis+seperti+IFE+dan%0D%0AEFE%2C+matriks+IE%2C+SWOT%2C+matriks+BCG+serta+pemilihan+alternatif+strategi%0D%0Aperioritas+dengan+menggunakan+metode+QSPM.%0D%0AHasil+penelitian+menunjukkan+bahwa+Rumah+Makan+Mister+Geprek+berada+pada%0D%0Aposisi+mempertahankan+dan+memelihara+pada+matriks+IE%2C+dan+posisi+tanda+tanya%0D%0Apada+matriks+BCG.+Hasil+analisis+SWOT+dihasilkan+sembilan+strategi+yang%0D%0Akemudian+diperioritaskan+dengan+metode+QSPM+dan+dihasilkan+dua+alternatif%0D%0Astrategi+utama+yaitu+menjaga+kualitas+mutu+produk+dan+melakukan+inovasi%0D%0Aproduk.+Saran+untuk+Rumah+Makan+Mister+Geprek+sebaiknya+terus+menjaga%0D%0Akualitas+mutu+produk%2C+melakukan+inovasi+produk%2C+menambah+kerja+sama+dengan%0D%0Aberbagai+pihak%2C+memperluas+pangsa+pasar+dengan+promosi+yang+efektif%2C%0D%0Amenggunakan+teknologi+terkini%2C+meningkatkan+kemampuan+manajemen%2C%0D%0Ameningkatkan+keefektifan+promosi%2C+melakukan+inovasi+pemasaran%2C+dan%0D%0Amelakukan+evaluasi+pemasaran.%0D%0AKata+kunci%3A+Rumah+Makan+Mister+Geprek%2C+IFE%2C+EFE%2C+IE+%2C+SWOT%2C+BCG%2C%0D%0AQSPM%0D%0AToday's+culinary+business+has+become+a+popular+business+in+the+community.+One%0D%0Aof+the+fast-growing+culinary+businesses+is+the+Mister+Geprek+Restaurant+business.%0D%0AMister+Geprek+Restaurant+faces+intense+competition+from+both+competitors+and%0D%0Aother+culinary+offerings.+This+study+aims+to+find+out+what+business+strategies+are%0D%0Aright+for+mister+geprek+in+facing+their+competition.+Descriptive+qualitative%0D%0Aresearch+methods+were+used+in+this+study+with+business+strategy+analysis+tools%0D%0Asuch+as+IFE+and+EFE%2C+IE+matrix%2C+SWOT%2C+BCG+matrix+and+selection+of+alternative%0D%0Apriority+strategies+using+the+QSPM+method.%0D%0AThe+results+showed+that+the+Geprek+Mister+Restaurant+was+in+a+position+to+hold%0D%0Aand+maintain+the+IE+matrix%2C+and+the+position+of+the+question+mark+on+the+BCG%0D%0Amatrix.+The+results+of+the+SWOT+analysis+produced+nine+strategies+which+were%0D%0Athen+prioritized+by+the+QSPM+method+and+produced+two+main+alternative%0D%0Astrategies+namely+maintaining+product+quality+and+product+innovation.%0D%0ASuggestions+for+Mister+Restaurant+Geprek+should+continue+to+maintain+the+quality%0D%0Aof+product+quality%2C+make+product+innovations%2C+increase+cooperation+with+various%0D%0Aparties%2C+expand+market+share+with+effective+promotion%2C+use+the+latest+technology%2C%0D%0Aimprove+management+capabilities%2C+increase+promotion+effectiveness%2C+make%0D%0Amarketing+innovations%2C+and+do+marketing+evaluation.%0D%0AKeywords%3A+Mister+Geprek+Restaurant%2C+IFE+EFE%2C+IE%2C+SWOT%2C+BCG%2C+QSPM&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54795%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54795%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54795%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MIRNA+PURNAMA+SARI%2C+1411011077++(2019)+ANALYSIS+OF+BUSINESS+STRATEGY+MISTER+GEPREK+RESTAURANT+IN+RAJABASA+BANDARLAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54795%2F