<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG"^^ . "Bisnis kuliner saat ini telah menjadi bisnis yang populer di masyarakat. Salah satu\r\nbisnis kuliner yang sedang berkembang pesat yaitu bisnis Rumah Makan Mister\r\nGeprek. Rumah Makan Mister Geprek menghadapi persaingan yang cukup ketat\r\nbaik dari pesaing sajian sejenis maupun dari kuliner lainnya. Penelitian ini\r\nbertujuan untuk mengetahui strategi bisnis apakah yang tepat bagi mister geprek\r\ndalam menghadapi persainganya. Metode penelitian kualitatif deskriptif\r\ndigunakan dalam penelitian ini dengan alat analisis strategi bisnis seperti IFE dan\r\nEFE, matriks IE, SWOT, matriks BCG serta pemilihan alternatif strategi\r\nperioritas dengan menggunakan metode QSPM.\r\nHasil penelitian menunjukkan bahwa Rumah Makan Mister Geprek berada pada\r\nposisi mempertahankan dan memelihara pada matriks IE, dan posisi tanda tanya\r\npada matriks BCG. Hasil analisis SWOT dihasilkan sembilan strategi yang\r\nkemudian diperioritaskan dengan metode QSPM dan dihasilkan dua alternatif\r\nstrategi utama yaitu menjaga kualitas mutu produk dan melakukan inovasi\r\nproduk. Saran untuk Rumah Makan Mister Geprek sebaiknya terus menjaga\r\nkualitas mutu produk, melakukan inovasi produk, menambah kerja sama dengan\r\nberbagai pihak, memperluas pangsa pasar dengan promosi yang efektif,\r\nmenggunakan teknologi terkini, meningkatkan kemampuan manajemen,\r\nmeningkatkan keefektifan promosi, melakukan inovasi pemasaran, dan\r\nmelakukan evaluasi pemasaran.\r\nKata kunci: Rumah Makan Mister Geprek, IFE, EFE, IE , SWOT, BCG,\r\nQSPM\r\nToday's culinary business has become a popular business in the community. One\r\nof the fast-growing culinary businesses is the Mister Geprek Restaurant business.\r\nMister Geprek Restaurant faces intense competition from both competitors and\r\nother culinary offerings. This study aims to find out what business strategies are\r\nright for mister geprek in facing their competition. Descriptive qualitative\r\nresearch methods were used in this study with business strategy analysis tools\r\nsuch as IFE and EFE, IE matrix, SWOT, BCG matrix and selection of alternative\r\npriority strategies using the QSPM method.\r\nThe results showed that the Geprek Mister Restaurant was in a position to hold\r\nand maintain the IE matrix, and the position of the question mark on the BCG\r\nmatrix. The results of the SWOT analysis produced nine strategies which were\r\nthen prioritized by the QSPM method and produced two main alternative\r\nstrategies namely maintaining product quality and product innovation.\r\nSuggestions for Mister Restaurant Geprek should continue to maintain the quality\r\nof product quality, make product innovations, increase cooperation with various\r\nparties, expand market share with effective promotion, use the latest technology,\r\nimprove management capabilities, increase promotion effectiveness, make\r\nmarketing innovations, and do marketing evaluation.\r\nKeywords: Mister Geprek Restaurant, IFE EFE, IE, SWOT, BCG, QSPM"^^ . "2019" . . . . . "FAKULTAS EKONOMI DAN BISNIS"^^ . . . . . . . "1411011077"^^ . "MIRNA PURNAMA SARI"^^ . "1411011077 MIRNA PURNAMA SARI"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (File PDF)"^^ . . . "ABSTRAK.pdf"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (File PDF)"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (File PDF)"^^ . . . "SKRIPSI TANPA BAB PEMBAHASAN.pdf"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY MISTER GEPREK\r\nRESTAURANT IN RAJABASA BANDARLAMPUNG (Other)"^^ . . . . . . 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