?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=HUBUNGAN+NILAI+SELF-TRANSCENDENCE+DAN+SELF-%0D%0AENHANCEMENT+DENGAN+PERILAKU+ETIS+PELAKU%0D%0A%0D%0AUSAHA+MIKRO+DALAM+PENGAMBILAN+KEPUTUSAN%0D%0A(Studi+pada+Pelaku+Usaha+Mikro+bidang+Fashion+dan+Kecantikan%0D%0A%0D%0Adi+Bandarlampung)&rft.creator=Elmyra+Zerlina%2C+1611011080&rft.subject=HB+Economic+Theory&rft.description=The+usage+of+organic+and+counterfeit+fashion+and+beauty+products+has+now+been%0D%0Aan+ethical+phenomenon+happening+in+Bandarlampung.+Personal+values+have+long%0D%0Abeen+associated+with+ethical+behaviour+in+decision+making.+This+study+examines%0D%0Athe+causal+relationship+between+self-transcendence+values%2C+self-enhancement%0D%0Avalues+and+ethical+behaviour+on+decision+making+of+micro+fashion+and+beauty%0D%0Abusiness+practitioners+in+Bandarlampung+as+they+relate+to+the+usage+of+organic+and%0D%0Acounterfeit+fashion+and+beauty+products.+The+relationship+was+measured+using%0D%0A%0D%0ASpearman+correlation+analysis.+A+significant+positive+relationship+between+self-%0D%0Atranscendence+values+and+ethical+behaviour+of+decision+making+and+a+significant%0D%0A%0D%0Anegative+relationship+between+self-enhancement+values+and+ethical+behaviour+of%0D%0Adecision+making+was+found+on+this+study.%0D%0A%0D%0AKey+Words%3A+Personal+values%2C+self-transcendence+values%2C+self+enhancement%0D%0Avalues%2C+ethical+behaviour%2C+decision+making%2C+ethical+dilemma%2C+the+Fritzsche%0D%0Amodel%2C+organic+fashion+and+beauty+products%2C+counterfeit+fashion+and+beauty%0D%0Aproducts%0D%0APenggunaan+produk+fashion+dan+kecantikan+organik+dan+produk+fashion+dan%0D%0Akecantikan+palsu+dalam+usaha+yang+menjadi+fenomena+etis+yang+terjadi+di%0D%0ABandarlampung.+Nilai+personal+banyak+diasosiasikan+dengan+perilaku+etis+dalam%0D%0A%0D%0Apengambilan+keputusan.+Penelitian+ini+menguji+hubungan+kausal+nilai+self-%0D%0Atranscendence+dan+self-enhancement+dengan+perilaku+etis+pelaku+usaha+mikro%0D%0A%0D%0Abidang+fashion+dan+kecantikan+di+Bandarlampung+terkait+penggunaan+produk%0D%0Afashion+dan+kecantikan+organik+dan+produk+fashion+dan+kecantikan+palsu.%0D%0AHubungan+diukur+menggunakan+analisis+korelasi+Spearman.+Hasil+dari+penelitian%0D%0Aini+adalah+nilai+self-transcendence+memiliki+hubungan+yang+positif+dan+signifikan%0D%0Adengan+perilaku+etis+dalam+pengambilan+keputusan+dan+nilai+self-enhancement%0D%0Amemiliki+hubungan+yang+negatif+dan+signifikan+dengan+perilaku+etis+dalam%0D%0Apengambilan+keputusan.%0D%0A%0D%0AKata+Kunci%3A+Nilai+personal%2C+nilai+self-transcendence%2C+nilai+self+enhancement%2C%0D%0Aperilaku+etis%2C+pengambilan+keputusan%2C+dilema+etis%2C+model+Fritzsche%2C+produk%0D%0Afashion+dan+kecantikan+organik%2C+produk+fashion+dan+kecantikan+palsu&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54811%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54811%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54811%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Elmyra+Zerlina%2C+1611011080++(2019)+HUBUNGAN+NILAI+SELF-TRANSCENDENCE+DAN+SELF-+ENHANCEMENT+DENGAN+PERILAKU+ETIS+PELAKU+USAHA+MIKRO+DALAM+PENGAMBILAN+KEPUTUSAN+(Studi+pada+Pelaku+Usaha+Mikro+bidang+Fashion+dan+Kecantikan+di+Bandarlampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54811%2F