?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+MODEL+IKLAN+TERHADAP+KEPUTUSAN+PEMBELIAN+SABUN+GIV+DI+KOTA+BANDAR+LAMPUNG&rft.creator=M.+ALDRI+SAPUTRA%2C+1511011116&rft.subject=HB+Economic+Theory&rft.description=Facing+such+intense+competition%2C+PT+Wings+Tbk.%2C+The+producer+of+GIV+soap+products%2C+carries+out+various+marketing+strategies%2C+one+of+which+is+by+promoting+through+advertising.+This+research+was+motivated+by+the+widespread+use+of+celebrity+endorsers+in+various+advertisements.+The+problem+is+whether+there+is+an+influence+from+the+Ad+Model+(attractiveness%2C+trust%2C+and+expertise)+on+consumer+purchasing+decisions+on+GIV+soap.+The+results+of+statistical+hypothesis+testing+through+multiple+regression%2C+namely+Overall%2C+the+independent+variables+of+attraction%2C+trust%2C+and+expertise+influence+the+decision+of+the+decision+to+buy+GIV+soap+products+in+Bandar+Lampung+City.+It+is+expected+that+the+GIV+soap+company+in+promoting+its+products+through+its+advertising+model+must+be+honest+in+communicating+it%2C+because+the+tabulation+results+show+that+46%25+of+consumers+of+GIV+soap+products+want+the+integrity+of+their+Ad+Model.+Keywords%3A+Ad+Model%2C+endorser%2C+Purchasing+Decision.%0D%0AMenghadapi+persaingan+yang+begitu+ketat%2C+PT+Wings+Tbk.%2C+penghasil%0D%0Aproduk+sabun+GIV+melakukan+berbagai+strategi+pemasaran%2C+salah+satunya+dengan%0D%0Amelakukan+promosi+melalui+iklan.+Penelitian+ini+di+latarbelakangi+oleh+gencarnya%0D%0Apenggunaan+selebriti+endorser+di+berbagai+iklan.%0D%0APermasalahannya+adalah+Apakah+ada+pengaruh+dari+Model+Iklan+(daya%0D%0Atarik%2C+kepercayaan%2C+dan+keahlian)+terhadap+keputusan+pembelian+konsumen+pada%0D%0Asabun+GIV.+Hasil+pengujian+hipotesis+secara+statistik+melalui+regresi+berganda%0D%0Ayaitu+Secara+keseluruhan+variabel+bebas+daya+tarik%2C+kepercayaan%2C+dan+keahlian%0D%0Amempengaruhi+Keputusan+keputusan+membeli+produk+sabun+GIV+di+Kota+Bandar%0D%0ALampung.%0D%0ADiharapkan+perusahaan+sabun+GIV+dalam+mempromosikan+produknya%0D%0Amelalui+model+iklannya+harus+jujur+dalam+mengkomunikasikannya%2C+karena+hasil%0D%0Atabulasi+menunjukkan+46%25+konsumen+produk+sabun+GIV+menghendaki+integritas%0D%0Adari+model+iklannya.%0D%0AKata+kunci+%3A+Model+Iklan%2C+endorser%2C+Keputusan+Pembelian.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54837%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54837%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54837%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M.+ALDRI+SAPUTRA%2C+1511011116++(2019)+ANALISIS+MODEL+IKLAN+TERHADAP+KEPUTUSAN+PEMBELIAN+SABUN+GIV+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54837%2F