?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+LINGKUNGAN+FISIK+(SERVICESCAPE)%0D%0ATERHADAP+KEPUASAN+PEMUSTAKA+DI+PERPUSTAKAAN+FAKULTAS%0D%0AEKONOMI+DAN+BISNIS+(FEB)+UNIVERSITAS+LAMPUNG+(UNILA)&rft.creator=LIA+HIKMATUL+MAULA%2C+1541011010&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+dimensi+lingkungan+fisik%0D%0A(servicescape)+pada+kepuasan+pemustaka.+Metode+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+deskriptif+verifikatif.+Jenis+data+yang+digunakan+adalah+data%0D%0Akualitatif+dan+kuantitatif.+Sumber+data+pada+penelitian+ini+adalah+kualitatif+dan%0D%0Akuantitatif.+Pengumpulan+data+dilakukan+melalui+penyebaran+kuesioner+kepada%0D%0A100+responden+yang+dipilih+berdasarkan+metode+non+probability+sampling+dengan%0D%0Ateknik+purposive+sampling+dengan+kriteria+yang+telah+ditetapkan.+Analisis+data%0D%0Amenggunakan+regresi+linier+berganda+dengan+bantuan+SPSS+16.0.+Hasil+penelitian%0D%0Auji+t+didapat+secara+parsial+dimensi+lingkungan+fisik+(Servicecape)+yakni%3A+Faktor%0D%0AAmbien+(XI)%2C+dan+Faktor+Disain+(X2)%2C+Faktor+Sosial+(X3).+Faktor+Ambien+(XI)%2C%0D%0Adan+Faktor+Disain+(X2)+berpengaruh+positif+dan+signifikan+pada+kepuasan%0D%0Apemustaka+(Y)+dan+Faktor+Sosial+(X3)+berpengaruh+tidak+berpengaruh+signifikan%0D%0Aterhadap+kepuasan+(Y).+Besarnya+kontribusi+dimensi+lingkungan+fisik%0D%0A(servicescape)+pada+kepuasan+konsumen+sisanya+dipengaruhi+oleh+variabel+lain%0D%0Ayang+tidak+diteliti.%0D%0AKata+Kunci+%3A+Lingkungan+Fisik+dan+Kepuasan+Pemustaka%0D%0AThis+research+aims+to+determine+the+effect+of+physical+environment+dimension%0D%0A(servicescape)+on+consumer+satisfaction.+The+method+used+in+this+research+is%0D%0Adescriptive+verification.+The+type+of+data+used+is+qualitative+and+quantitative+data.%0D%0AData+source+in+this+research+qualitative+and+quantitative+data.+Data+collection%0D%0Awas+done+by+distributing+questionnaires+to+100+respondents+selected+based+on%0D%0Anonprobability+sampling+methode+with+purposive+sampling+technique+with%0D%0Apredefined+criteria.+Data+analysis+using+multiple+linear+regression+with+the+help+of%0D%0ASPSS+16.0.+The+result+of+t-test+is+obtained+by+partial+dimension+of+physical%0D%0Aenvironment+(servicescape)+namely%3A+ambient+factor+(X1)%2C+desigh+factor+(X2)%2C%0D%0Asocial+factor+(X3).+Ambient+factor+(X1)%2C+desigh+factor+(X2)+have+positive+and%0D%0Asignificant+effect+on+user+satisfaction+(Y)+and+social+factor+(X3)+have+no%0D%0Asignificant+effect+on+user+satisfaction+(Y).+The+amount+of+contribution+of+the%0D%0Aphysical+environment+dimension+(servicescape)+on+user+satisfaction+of+the+rest+is%0D%0Ainfluenced+by+other+variables+that+are+not+examined.%0D%0AKeywords+%3A+Servicescape+and+User+Satisfaction&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54838%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54838%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54838%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++LIA+HIKMATUL+MAULA%2C+1541011010++(2019)+PENGARUH+DIMENSI+LINGKUNGAN+FISIK+(SERVICESCAPE)+TERHADAP+KEPUASAN+PEMUSTAKA+DI+PERPUSTAKAAN+FAKULTAS+EKONOMI+DAN+BISNIS+(FEB)+UNIVERSITAS+LAMPUNG+(UNILA).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54838%2F