?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PERBANDINGAN+KUALITAS+LAYANAN+DAN+IMAGE+PADA+BANK+SYARIAH+DAN+KONVENSIONAL+(Studi+pada+Bank+Syariah+Mandiri+dan+Bank+Konvensional+Mandiri+Bandar+Lampung)&rft.creator=Herfilia+Yulia+Sari%2C+1541011012&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+dilakukan+di+Bandar+Lampung+dengan+objek+industri+perbankan%0D%0Ayaitu+Bank+Syariah+Mandiri+dan+Bank+Konvensional+Mandiri.+Bank+Mandiri%0D%0Aberkomitmen+membangun+hubungan+jangka+panjang+yang+didasari+atas%0D%0Akepercayaan+baik+dengan+nasabah+bisnis+maupun+perseorangan+dengan+visi+%E2%80%9CTo+be%0D%0AThe+Best+Bank+in+ASEAN+by+2020%E2%80%9D+atau+menjadi+Bank+terbaik+di+ASEAN+tahun%0D%0A2020.+Bank+Syariah+Mandiri+tumbuh+sebagai+bank+yang+mampu+memadukan%0D%0Akeduanya%2C+yang+melandasi+kegiatan+operasionalnya+harmonisasi+idealisme+usaha%0D%0Adan+nilai-nilai+spiritual+inilah+yang+menjadi+salah+satu+keunggulan+Bank+Syariah%0D%0AMandiri+dengan+Visi+%E2%80%9CBank+Syariah+Terdepan+dan+Modern%E2%80%9D.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+ada+atau+tidaknya+perbedaan+kualitas%0D%0Alayanan+dan+image+pada+Bank+Syariah+Mandiri+dan+Bank+Konvensional+Mandiri.%0D%0ATeknik+Pengambilan+Sampel+yang+digunakan+dalam+penelitian+ini+adalah%0D%0APurposive+Sampling+dengan+sampel+penelitian+sebanyak+200+orang+responden%0D%0Ayang+masing-masing+100+nasabah+dari+Bank+Syariah+dan+100+nasabah+dari+Bank%0D%0AKonvensional.+Menggunakan+metode+analisis+data+Uji+Independent+T-test.%0D%0AHasil+ini+menemukan+perbedaan+signifikan+antara+kualitas+layanan+dan+Image%0D%0ABank+Syariah+dengan+Bank+Konvensional.+Variabel+dominan+pada+Kualitas%0D%0ALayanan+Bank+Syariah+Mandiri+adalah+Keandalan+(Reliability)%2C+Jaminan%0D%0A(Assurance)+dan+Empati+(Empathy)%2C+sedangkan+pada+Bank+Konvensional+Mandiri%0D%0Aadalah+Responsif+(Responsiveness)%2C+dan+Bukti+Fisik+(Tangibles).+Variabel%0D%0Adominan+pada+Image+Bank+Syariah+Mandiri+adalah+Reputasi+(Reputation)%2C+dan%0D%0AJasa+Yang+Ditawarkan+(Services+Offered)%2C+Keamanan+(Security)+dan+Akses%0D%0A(Access)+memiliki+tingkat+dominan+yang+sama+dikedua+Bank.%0D%0AKata+kunci+%3A+Perbandingan%2C+Kualitas+Layanan%2C+Image%2C+Bank+Syariah%2C+Bank%0D%0AThis+research+was+conducted+in+Bandar+Lampung+with+the+objects+of+the+banking+industry+namely+Syariah+Mandiri+Bank+and+Conventional+Mandiri+Bank.+Mandiri+Bank+is+committed+to+buildlong-term+relationships+based+on+trust+both+with+business+customers+and+individuals+with+a+vision+of+%22To+be+the+Best+Bank+in+ASEAN+by+2020%22.Syariah+Mandiri+Bank+grows+as+a+bank+that+is+able+to+combine+between+two%2C+which+underlies+its+operational+activities+the+harmonization+of+business+idealism+and+spiritual+values+is+one+of+the+advantages+of+Syariah+Mandiri+Bank+with+its+Vision+of+%22The+Leading+and+Modern+Syariah+Bank%22.+This+study+aims+to+determine+whether+or+not+there+are+differences+in+service+quality+and+image+in+Mandiri+Syariah+Bank+and+Mandiri+Conventional+Bank.+The+sampling+technique+used+in+this+study+was+purposive+sampling+with+a+sample+of+200+respondents%2C+100+customers+each+from+Islamic+Banks+and+100+customers+from+Conventional+Banks.+Using+data+analysis+methods+Independent+Test+T-test.+This+result+found+a+significant+difference+between+the+quality+of+service+and+the+Image+of+Islamic+Banks+with+Conventional+Banks.The+dominant+variables+in+the+Quality+of+Syariah+Mandiri+Bank+services+are+Reliability%2C+Assurance+and%0D%0AEmpathy%2C+while+in+the+Conventional+Mandiri+Bank+are+Responsivenessand+Physical+Proof+(Tangibles).+The+dominant+variables+in+Syariah+Mandiri+Bank's+image+are+Reputation%2C+and+Services+Offered%2C+Security+and+Access+have+the+same+dominant+level+in+both+banks.+Keywords%3A+Comparison%2C+Service+Quality%2C+Image%2C+Islamic+Banks%2C+Conventional+Banks&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54892%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54892%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54892%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Herfilia+Yulia+Sari%2C+1541011012++(2019)+ANALISIS+PERBANDINGAN+KUALITAS+LAYANAN+DAN+IMAGE+PADA+BANK+SYARIAH+DAN+KONVENSIONAL+(Studi+pada+Bank+Syariah+Mandiri+dan+Bank+Konvensional+Mandiri+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54892%2F