?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGETAHUAN+LINGKUNGAN+TERHADAP+MINAT%0D%0ABELI+YANG+DIMEDIASI+OLEH+SIKAP+KONSUMEN+UNTUK+PRODUK%0D%0ARAMAH+LINGKUNGAN+LAMPU+LED+(+LIGHT+EMITING+DIODE)%0D%0APHILIPS+DI+BANDAR+LAMPUNG&rft.creator=Hendy+Novrian%2C+1211011189&rft.subject=HB+Economic+Theory&rft.description=The+purpose+of+this+research+is+to+know+the+role+of+consumer+attitudes+in%0D%0Amediating+the+influence+of+environmental+knowledge+on+the+purchase%0D%0Aintentionin+environmentally+friendly+products+Philips+LED+lamp+(Light%0D%0AEmiting+Diode)+in+Bandar+Lampung.+Sample+size+taken+as+many+as+100%0D%0Apeople%2C+with+nonprobability+sampling+method%2C+especially+purposive%0D%0Asampling.+The+data+were+collected+by+distributing+research+questionnaires%0D%0Aat+several+locations+in+Bandar+Lampung+such+as+Sukarame%2C+Kedaton%2C+Teluk%0D%0ABetung%2C+Kemiling%2C+Rajabasa%2C+and+Wayhalim.+Further+data+obtained+were%0D%0Aanalyzed+using+multiple+linear+regression+and+sobel+test.+The+results+show%0D%0Athat+environmental+knowledge+has+a+positive+and+significant+influence+on%0D%0Athe+consumer+attitude+of+Philips+LED+lamps+in+Bandar+Lampung.+The%0D%0AConsumer+attitudes+positive+and+significant+affects+purchase+intention+of%0D%0APhilips+LED+lamps+in+Bandar+Lampung.+The+Consumer+attitudes%0D%0Asignificantly+mediate+the+influence+of+environmental+knowledge+on+the%0D%0Apurchase+intention+of+Philips+LED+lamps+in+Bandar+Lampung.%0D%0AKeyword%3A+Environmental+Knowledge%2C+Consumer+Attitude%2C+Purchase%0D%0AIntention&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54896%2F2%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54896%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54896%2F4%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Hendy+Novrian%2C+1211011189++(2019)+PENGARUH+PENGETAHUAN+LINGKUNGAN+TERHADAP+MINAT+BELI+YANG+DIMEDIASI+OLEH+SIKAP+KONSUMEN+UNTUK+PRODUK+RAMAH+LINGKUNGAN+LAMPU+LED+(+LIGHT+EMITING+DIODE)+PHILIPS+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54896%2F