TY  - GEN
CY  - UNIVERSITAS LAMPUNG
ID  - eprints54896
UR  - http://digilib.unila.ac.id/54896/
A1  - Hendy Novrian, 1211011189
Y1  - 2019///
N2  - The purpose of this research is to know the role of consumer attitudes in
mediating the influence of environmental knowledge on the purchase
intentionin environmentally friendly products Philips LED lamp (Light
Emiting Diode) in Bandar Lampung. Sample size taken as many as 100
people, with nonprobability sampling method, especially purposive
sampling. The data were collected by distributing research questionnaires
at several locations in Bandar Lampung such as Sukarame, Kedaton, Teluk
Betung, Kemiling, Rajabasa, and Wayhalim. Further data obtained were
analyzed using multiple linear regression and sobel test. The results show
that environmental knowledge has a positive and significant influence on
the consumer attitude of Philips LED lamps in Bandar Lampung. The
Consumer attitudes positive and significant affects purchase intention of
Philips LED lamps in Bandar Lampung. The Consumer attitudes
significantly mediate the influence of environmental knowledge on the
purchase intention of Philips LED lamps in Bandar Lampung.
Keyword: Environmental Knowledge, Consumer Attitude, Purchase
Intention
PB  - FAKULTAS EKONOMI DAN BISNIS
TI  - PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP MINAT
BELI YANG DIMEDIASI OLEH SIKAP KONSUMEN UNTUK PRODUK
RAMAH LINGKUNGAN LAMPU LED ( LIGHT EMITING DIODE)
PHILIPS DI BANDAR LAMPUNG
AV  - restricted
ER  -