?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGIC+BUSINESS+AND+MARKETING+DEVELOPMENT+OF+TAPIS%0D%0ALAMPUNG+WITH+BUSINESS+MODEL+CANVAS+APPROACH%0D%0A&rft.creator=Fajar+Wahyudi%2C+1311011060&rft.subject=HB+Economic+Theory&rft.description=Persaingan+yang+ketat+dalam+industri+ekonomi+kreatif+tapis+dengan+seluruh%0D%0Apesaingnya+baik+dari+segi+usaha+sejenis+kain-kain+tradisional+maupun+dari+industri%0D%0Afashion+menuntut+kinerja+manajemen+profesional+serta+pengetahuan+penuh+atas%0D%0Ausahanya+guna+mengevaluasi+serta+menentukan+strategi+bersaing+di+era+globalisasi%0D%0Aini.+UMKM-UMKM+baik+yang+baru+berkembang+maupun+sudah+lama+ini+perlu%0D%0Apengetahuan+strategi+bisnis+dan+pengembangan+pasar+yang+lebih+baik.+Penelitian%0D%0Aini%0D%0Abertujuan+untuk+mengetahui+rancangan+model+usaha+baru+sebagai+bentuk+strategi%0D%0Apengembangan+pasar+pada+Tapis+Lampung+dengan+pendekatan+business+model%0D%0Acanvas+(BMC).+Penelitian+ini+menggunakan+metode+kualitatif+dengan+melakukan%0D%0Awawancara+sedangkan+perumusan+strategi+dengan+melakukan+pembagian%0D%0Akuesioner+kemudian+analisisnya+menggunakan+Business+Model+Canvas+yang%0D%0Asetiap+building+block+juga+dianalisis+dengan+Matrik+IFE+%26+EFE%2C+Matrik+IE%2C%0D%0AMatrik+SWOT+dan+Blue+Ocean+Strategy+yang+digabungkan+dengan+Business%0D%0AModel+Canvas+.%0D%0AHasil+penelitian+menunjukkan+bahwa+gambaran+model+bisnis+dan+posisi+pasar+dari%0D%0ATapis+Lampung+saat+ini+adalah+pada+tahap+posisi+mempertahankan+dan%0D%0Amemelihara+(Hold+and+Maintain)+ditinjau+dari+aspek-aspek+Business+Model%0D%0ACanvas+yang+dianalisis+dengan+Matriks+IFE+dan+matriks+EFE+menghasilkan%0D%0AMatriks+IE+pada+perusahaan+Tapis+Lampung+terletak+pada+kuadran+V%2C+alternatif%0D%0Astrategi+yang+tepat+digunakan+pada+kuadran+ini+adalah+Strategi+penetrasi+pasar+dan%0D%0Apengembangan+produk.+Hasil+analisis+Matriks+SWOT+dan+Blue+Ocean+strategy%0D%0A%0D%0Aadalah+Tapis+Lampung+harus+terus+berinovasi+dan+menjaga+kualitas+pada+produk-%0D%0Aproduknya+serta+lebih+jeli+dalam+membaca+pergerakan+pasar+dan+penempatan%0D%0A%0D%0Aproduknya+serta+dapat+memaksimalkan+penggunaan+fasilitas+delivery+order%2C%0D%0Amemaksimalkan+digitalisasi+market+sebagai+media+informasi+dan+penyimpanan%0D%0Ainformasi%2C+branding+usaha+serta+aktivitas+promosi+dan+juga+pemanfaatan+sosial%0D%0Amedia+dalam+menciptakan+hubungan+baik+dengan+pelanggan+secara+berkelanjutan%2C%0D%0A%0D%0Amembentuk+team+khusus+marketing+produk+pada+aktivitas+kunci+yang+melibatkan%0D%0Adigitalisasi+marketing%2C+mengadakan+fasilitas+membership+card+serta+penempatan%0D%0Adan+peningkatan+SDM+yang+kompeten.%0D%0AKata+kunci+%3A+Marketing+Development%2C+Strategic+Business%2C+Business+Model%0D%0ACanvas%2C+Matriks+IFE%2C+Matriks+EFE%2C+Matrik+IE%2C+Matriks+SWOT%2C%0D%0ATight+competition+in+the+creative+economy+industry+but+with+all+its+competitors%0D%0Aboth+in+terms+of+business+like+traditional+fabrics+and+from+the+fashion+industry%0D%0Arequires+professional+management+performance+and+full+knowledge+of+its+efforts%0D%0Ato+evaluate+and+determine+competitive+strategies+in+this+globalization+era.+MSMEs%2C%0D%0Aboth+newly+developing+and+long-term%2C+need+better+knowledge+of+business%0D%0Astrategies+and+market+development.+This+research%0D%0Aaims+to+find+out+the+design+of+new+business+models+as+a+form+of+strategy+market%0D%0Adevelopment+in+Tapis+Lampung+with+a+business+model+canvas+(BMC)+approach.%0D%0AThis+study+uses+qualitative+methods+by+conducting+interviews+while+formulating%0D%0Astrategies+by+distributing+questionnaires+and+then+analyzing+it+using+Business%0D%0AModel+Canvas+where+each+building+block+is+also+analyzed+with+IFE+%26+EFE%0D%0AMatrix%2C+IE+Matrix%2C+SWOT+Matrix+and+Blue+Ocean+Strategy+combined+with%0D%0ABusiness+Model+Canvas%0D%0AThe+results+showed+that+the+description+of+the+business+model+and+market+position%0D%0Aof+Tapis+Lampung+at+this+time+was+in+the+position+of+maintaining+and+maintaining%0D%0A(Hold+and+Maintain)+in+terms+of+aspects+of+the+Business+Model+Canvas+analyzed%0D%0Aby+the+IFE+Matrix+and+the+EFE+matrix+produced+an+IE+Matrix+in+the+Jaya+Bakery%0D%0Acompany+lies+in+quadrant+V%2C+the+right+alternative+strategy+used+in+this+quadrant+is%0D%0Athe+market+penetration+strategy+and+product+development.+The+results+of+the%0D%0ASWOT+matrix+analysis+and+the+Blue+Ocean+strategy+are+Tapis+Lampung+must%0D%0Acontinue+to+innovate+and+maintain+the+quality+of+its+products+and+be+more%0D%0Aobservant+in+reading+market+movements+and+product+placement+and+can+maximize%0D%0Athe+use+of+delivery+order+facilities%2C+maximize+market+digitalization+as+a+medium+of%0D%0Ainformation+and+information+storage%2C+branding+business+and+promotional+activities%0D%0Aand+also+the+use+of+social+media+in+creating+good+relationships+with+customers+on%0D%0Aan+ongoing+basis%2C+forming+a+special+team+of+marketing+products+in+key+activities%0D%0Athat+involve+marketing+digitalization%2C+holding+membership+card+facilities+and%0D%0Acompetent+placement+and+enhancement+of+HR.%0D%0AKeywords+%3A+Marketing+Development%2C+Strategic+Business%2C+Business+Model%0D%0ACanvas%2C+IFE+Matrix%2C+EFE+Matrix%2C+IE+Matrix%2C+SWOT+Matrix%2C+Blue%0D%0AOcean+Strategy%2C+Tapis+Lampung&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54936%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54936%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54936%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Fajar+Wahyudi%2C+1311011060++(2019)+STRATEGIC+BUSINESS+AND+MARKETING+DEVELOPMENT+OF+TAPIS+LAMPUNG+WITH+BUSINESS+MODEL+CANVAS+APPROACH.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54936%2F