?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BERSAING+MENGGUNAKAN+PORTER%E2%80%99S+FIVE%0D%0AFORCES+MODEL%2C+PESTEL%2C+DAN+SWOT+PADA+TOKO%0D%0AOLEH-OLEH+ANEKA+SARI+RASA+BANDAR+LAMPUNG&rft.creator=Dzaky+Dwi+Irfandanu%2C+1211011050&rft.subject=HB+Economic+Theory&rft.description=Science+and+technology+which+is+increasingly+advanced+and+developing+rapidly%2C%0D%0Abecoming+one+aspect+that+affect+to+the+intense+competition+between+businessmen.%0D%0AThecompetitive+competition+makes+a+company+have+to+developing+and+become%0D%0Amore+innovative%2C+so+it+is+not+only+be+able+to+survive+in+the+market%2C+but+also+win+the%0D%0Acompetition.+It+is+apply+to+Aneka+Sari+Rasa+shop+as+a+businessman+in+the+part+of%0D%0ALampung+special+food.+The+goal+of+this+research+is+to+know+the+strategy+that+can%0D%0Abe+used+by+Aneka+Sari+Rasa+shop+to+developing+his+business.+Porter%E2%80%99s+Five+Forces%0D%0AModel+consists+of+competition+between+the+companies%2C+the+threat+of+newcomer%2C%0D%0Athe+pressure+of+replacement+product%2C+and+the+power+of+bargaining+from+the%0D%0Acustomer+and+the+supplier.+PESTEL+consists+of+politics%2C+environment%2C+social%2C%0D%0Atechnology%2C+and+law.+This+research+is+also+using+SWOT+analysis.+The+steps+taken%0D%0Aare+to+assess+the+factor+of+strength%2C+weakness%2C+opportunity%2C+and+the+threat.+The+IFE%0D%0Aand+EFE+matrices+generate+a+total+score+of+3%2C163+and+2%2C432.+The+IE+matrix+gotten%0D%0Aby+Aneka+Sari+Rasa+shop+is+the+position+of+growing+and+developing+(quadrant+IV)%0D%0Awith+the+main+strategy+which+is+intensive+strategy+(market+penetration+and%0D%0Adevelopment%2C+and+product+development).%0D%0A%0D%0AKeywords%3A+Porter%E2%80%99s+Five+Forces+Model%2C+PESTEL%2C+SWOT+Matrix%2C+IFE+Matrix%2C%0D%0AEFE+Matrix%2C+IE+Matrix%2C+Aneka+Sari+Rasa.%0D%0AIlmu+pengetahuan+dan+teknologi+yang+semakin+maju+serta+berkembang+pesat%2C+juga%0D%0Amenjadi+salah+satu+aspek+yang+turut+memengaruhi+ketatnya+persaingan+antar%0D%0Apelaku+bisnis.+Persaingan+yang+kompetitif+menjadikan+perusahaan+harus+terus%0D%0Aberkembang+dan+berinovasi+agar+tidak+hanya+mampu+bertahan+dalam+pasar%2C%0D%0Anamun+juga+mampu+memenangkan+persaingan+tersebut.+Hal+ini+juga+berlaku+untuk%0D%0AToko+Aneka+Sari+Rasa+sebagai+pelaku+bisnis+yang+bergerak+di+bidang+makanan%0D%0Aoleh-oleh+Khas+Lampung.+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui%0D%0Astrategi+yang+dapat+digunakan+oleh+Aneka+Sari+Rasa+untuk+mengembangkan%0D%0Ausahanya.+Model+Porter+Five+Forces+terdiri+dari+persaingan+di+antara+perusahaan%0D%0Ayang+ada%2C+ancaman+pendatang+baru%2C+tekanan+dari+produk+pengganti%2C+kekuatan%0D%0Atawar-menawar+pembeli+dan+kekuatan+tawar-menawar+pemasok.+PESTEL+terdiri%0D%0Adari+politik%2C+lingkungan%2C+sosial%2C+teknologi%2C+dan+hukum.+Penelitian+ini+juga%0D%0Amenggunakan+analisis+SWOT.+Tahapan+yang+dilakukan+adalah+dengan+melakukan%0D%0Apenilaian+faktor+kekuatan%2C+kelemahan%2C+peluang%2C+dan+ancaman.+Matriks+IFE+dan%0D%0AEFE+menghasilkan+total+skor+sebesar+3%2C163+dan+2.432.+Matriks+IE+yag+diperoleh%0D%0AToko+Aneka+Sari+Rasa+yaitu+posisi+tumbuh+dan+berkembang+(kuadran+IV)+dengan%0D%0Astrategi+utama+yaitu+strategi+intensif+(penetrasi+pasar%2C+pengembangan+pasar%2C+dan%0D%0Apengembangan+produk).%0D%0AKata+Kunci%3A+Model+Porter%E2%80%99s+Five+Forces%2C+PESTEL%2C+Matriks+SWOT%2C+Matriks+IFE%2C%0D%0AMatriks+EFE%2C+Matriks+IE%2C+Aneka+Sari+Rasa.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54940%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54940%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54940%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Dzaky+Dwi+Irfandanu%2C+1211011050++(2019)+ANALISIS+STRATEGI+BERSAING+MENGGUNAKAN+PORTER%E2%80%99S+FIVE+FORCES+MODEL%2C+PESTEL%2C+DAN+SWOT+PADA+TOKO+OLEH-OLEH+ANEKA+SARI+RASA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54940%2F