?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+EVALUASI+MEREK+DAN+HUBUNGAN+MEREK+PADA%0D%0ALOYALITAS+MEREK+MOTOR+YAMAHA+XABRE+DI+BANDAR%0D%0A%0D%0ALAMPUNG&rft.creator=DEDEK+ROMANSYAH%2C+14410011017&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+evaluasi+merek+dan+hubungan%0D%0Amerek+pada+loyalitas+merek+motor+Yamaha+Xabre+di+Bandar+Lampung.+Metode%0D%0Asampel+yang+digunakan+non+probability+dengan+teknik+purpusive+sampling+yang%0D%0Amerupakan+pengguna+motor+Yamaha+Xabre+di+Bandar+Lampung+sebanyak+100%0D%0Aresponden.+Hasil+penelitian+ini+diketahui+bahwa+variabel+evaluasi+merek+dan%0D%0Ahubungan+merek+memiliki+pengaruh+pada+variabel+loyalitas+sebesar+45%2C4%25.+Saran%0D%0Aterpenting+yang+diajukan+dalam+penelitian+ini+adalah+Yamaha+perlu+mengubah%0D%0Akesan+sebagian+konsumen+Yamaha+Xabre+motor+yang+terkesan+tidak+futuristik.%0D%0AHal+yang+dapat+dilakukan+dengan+cara+mempromosikan+bahwa+motor+ini%0D%0Adiperuntukkan+kaum+milenial+sehingga+kesan+tidak+futuristik+dapat+hilang.%0D%0AKemudian+hubungan+merek+yang+sudah+terbentuk+antara+konsumen+dengan+merek%0D%0AYamaha+perlu+diperkuat+dengan+program+pemberitahuan+kepada+konsumen%0D%0Atentang+spesifikasi+produk+tentang+Yamaha+Xabre.+Hal+yang+dapat+dilakukan%0D%0Adengan+melakukan+promosi+dan+gathering+dengan+mengundang+pemilik+motor%0D%0AYamaha+sehingga+pemilik+motor+Yamaha+mau+belajar+tentang+spesifikasi%0D%0AYamaha+Xabre+sehingga+konsumen+memiliki+informasi+awal+untuk+mengevaluasi%0D%0Asuatu+merek.%0D%0A%0D%0AKata+Kunci+%3A+Evaluasi+Merek%2C+Hubungan+Merek+dan+Loyalitas+Merek.%0D%0AThis+study+aims+to+determine+the+effect+of+brand+evaluation+and+brand+relations+on%0D%0Athe+loyalty+of+the+Yamaha+Xabre+motorcycle+brand+in+Bandar+Lampung.+The%0D%0Asample+method+used+is+non+probability+with+purposive+sampling+technique+which%0D%0Ais+a+user+of+Yamaha+Xabre+in+Bandar+Lampung+as+many+as+100+respondents.+The%0D%0Aresults+of+this+study+note+that+the+brand+evaluation+variable+and+brand+relationship%0D%0Ahave+an+influence+on+the+loyalty+variable+of+45.4%25.+The+most+important+advice+put%0D%0Aforward+in+this+study+is+that+Yamaha+needs+to+change+the+impression+of+some%0D%0Aconsumers+of+Yamaha+Xabre+motorcycles+that+seem+not+futuristic.+This+can+be%0D%0A%0D%0Adone+by+promoting+that+this+motorbike+is+intended+for+millennials+so+that+the+non-%0D%0Afuturistic+impression+can+be+lost.+Then+the+brand+relationships+that+have+been%0D%0A%0D%0Aformed+between+consumers+and+the+Yamaha+brand+need+to+be+strengthened+with+a%0D%0Aprogram+of+notification+to+consumers+about+product+specifications+about+Yamaha%0D%0AXabre.+Things+that+can+be+done+by+conducting+promotions+and+gatherings+by%0D%0Ainviting+Yamaha+motorcycle+owners+so+that+Yamaha+motorbike+owners+want+to%0D%0Alearn+about+Yamaha+Xabre+specifications+so+that+consumers+have+the+initial%0D%0Ainformation+to+evaluate+a+brand.%0D%0AKeywords%3A+Brand+Evaluation%2C+Brand+Relations+and+Brand+Loyalty.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54945%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54945%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54945%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DEDEK+ROMANSYAH%2C+14410011017++(2019)+PENGARUH+EVALUASI+MEREK+DAN+HUBUNGAN+MEREK+PADA+LOYALITAS+MEREK+MOTOR+YAMAHA+XABRE+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54945%2F