?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+LAYANAN+WEBSITE+TERHADAP+NIAT%0D%0APEMBELIAN+KEMBALI+YANG+DIMEDIASI+OLEH+KEPUASAN%0D%0AKONSUMEN+LAZADA.CO.ID+DI+BANDAR+LAMPUNG&rft.creator=Anindhyta+Sekar+Wangi%2C+1511011020&rft.subject=HB+Economic+Theory&rft.description=Indonesia+is+one+of+country+that+has+the+potential+to+develop+e-commerce+businesses.+There%0D%0Aare+many+e-commerce+companies+that+have+sprung+up+in+Indonesia+today.+Facing%0D%0Aincreasingly+competitive+competition%2C+companies+are+required+to+be+able+to+improve+quality%0D%0Aand+implement+strategic+policies+in+order+to+have+competitiveness.+Business+in+the+form+of%0D%0Ae-commerce+is+a+business+where+the+quality+of+website+services+is+one+of+the+factors+that%0D%0Acan+affect+satisfaction+and+consumer+repurchase+intention.+Therefore%2C+it+is+important+to%0D%0Ahold+research+to+find+out+how+the+influence+of+website+service+quality+on+repurchase%0D%0Aintentions+is+mediated+by+consumer+satisfaction+Lazada.co.id.%0D%0AThe+purpose+of+the+study+was+to+determine+the+effect+of+website+service+quality+on%0D%0Arepurchase+intentions+mediated+by+consumer+satisfaction+Lazada.co.id.+This+type+of%0D%0Aresearch+is+the+causality+of+a+quantitative+approach.+The+research+population+is%0D%0A%0D%0ALazada.co.id+consumers+who+have+used+the+site+at+least+2+times.+Sampling+uses+a+non-%0D%0Aprobability+sampling+method+with+a+purposive+sampling+technique.+Data+collection%0D%0A%0D%0Atechniques+with+a+questionnaire+of+100+respondents.+Validity+testing+uses+factor+analysis%0D%0Aand+reliability+testing+using+Cronbach's+Alpa.+The+data+analysis+technique+uses+path%0D%0Aanalysis+with+the+SPSS+program.+The+results+of+the+research+website+service+quality%0D%0Avariables+have+a+significant+effect+on+the+intention+to+repurchase+indirectly+through%0D%0ALazada.co.id+customer+satisfaction+of+29%2C3%25+while+the+remaining+70%2C7%25+is+influenced+by%0D%0Aother+variables.%0D%0AKeywords%3A+e-commerce%2C+website+service+quality%2C+customer+satisfaction%2C+and+repurchase%0D%0Aintention.%0D%0AIndonesia+adalah+salah+satu+negara+yang+sangat+berpotensi+untuk+mengembangkan%0D%0Abisnis+e-commerce.+Terdapat+banyak+perusahaan+e-commerce+yang+bermunculan+di%0D%0AIndonesia+saat+ini.+Menghadapi+persaingan+yang+semakin+kompetitif%2C+perusahaan%0D%0Adituntut+untuk+dapat+meningkatkan+kualitas+serta+menerapkan+kebijakan-kebijakan%0D%0Ayang+strategis+supaya+dapat+memiliki+daya+saing.+Bisnis+yang+berbentuk+e-commerce%0D%0Amerupakan+bisnis+dimana+kualitas+layanan+website+menjadi+salah+satu+faktor+yang%0D%0Adapat+mempengaruhi+kepuasan+dan+niat+pembelian+kembali+konsumen.+Oleh+karena%0D%0Aitu%2C+maka+penting+diadakannya+penelitian+untuk+mengetahui+bagaimana+pengaruh%0D%0Akualitas+layanan+website+terhadap+niat+pembelian+kembali+yang+dimediasi+oleh%0D%0Akepuasan+konsumen+Lazada.co.id.%0D%0ATujuan+penelitian+adalah+untuk+mengetahui+pengaruh+kualitas+layanan+website%0D%0Aterhadap+niat+pembelian+kembali+yang+dimediasi+oleh+kepuasan+konsumen%0D%0ALazada.co.id.+Jenis+penelitian+adalah+kausalitas+pendekatan+kuantitatif.+Populasi%0D%0Apenelitian+adalah+konsumen+Lazada.co.id+yang+sudah+menggunakan+website%0D%0A%0D%0ALazada.co.id+minimal+2+kali.+Pengambilan+sampel+menggunakan+metode+non-%0D%0Aprobability+sampling+dengan+teknik+Purposive+Sampling.+Teknik+pengumpulan+data%0D%0A%0D%0Adengan+kuesioner+sebanyak+100+responden.+Pengujian+validitas+menggunakan%0D%0Afaktor+analisis+dan+uji+reliabilitas+menggunakan+Cronbach%E2%80%99s+Alpa.+Teknik+analisis%0D%0Adata+menggunakan+analisis+jalur+dengan+program+SPSS.+Hasil+penelitian+variabel%0D%0Akualitas+layanan+website+berpengaruh+signifikan+terhadap+niat+pembelian+kembali%0D%0Asecara+tidak+langsung+melalui+kepuasan+konsumen+Lazada.co.id+sebesar+29%2C3%25%0D%0Asedangkan+sisanya+70%2C7%25+dipengaruhi+oleh+variabel+lain.%0D%0AKata+kunci+%3A+e-commerce%2C+kualitas+layanan+website%2C+kepuasan+konsumen+dan+niat%0D%0Apembelian+kembali&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54949%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54949%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54949%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Anindhyta+Sekar+Wangi%2C+1511011020++(2019)+PENGARUH+KUALITAS+LAYANAN+WEBSITE+TERHADAP+NIAT+PEMBELIAN+KEMBALI+YANG+DIMEDIASI+OLEH+KEPUASAN+KONSUMEN+LAZADA.CO.ID+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54949%2F