?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+DAN+KEPERCAYAAN+MEREK+TERHADAP+NIAT+BELI%0D%0APRODUK+HALAL+PADA+TOKO+ROTI+BREADTALK+DI+BANDAR+LAMPUNG&rft.creator=ALVIRA+NOVITA+SARI%2C+1541011001&rft.subject=HB+Economic+Theory&rft.description=Kepercayaan+konsumen+akan+tumbuh+baik+apabila+konsumen+merasa+yakin+dan%0D%0Apercaya+terhadap+produk+yang+dibuat+oleh+perusahaan.+Jika+konsumen+sudah%0D%0Amerasa+percaya+dan+yakin+maka%2C+permasalahannya+adalah+apakah+citra+dan%0D%0Akepercayaan+merek+halal+berpengaruh+terhadap+niat+beli+roti+BreadTalk+di+Bandar%0D%0ALampung.%0D%0A%0D%0AHasil+penelitian+ini+menunjukkan+kontribusi+citra+merek+(X1)%2C+kepercayaan+merek%0D%0A(X2)+terhadap+niat+beli+(Y)+sebesar+72%2C1%25.+Hasil+uji+t+diketahui+citra+merek+(X1)%2C%0D%0Akepercayaan+merek+(X2)+terhadap+niat+beli+(Y)+memiliki+pengaruh+positif.+Hal+ini%0D%0Aberarti%2C+indikator+citra+merek+(X1)+dan+kepercayaan+merek+(X2)+berperan+dalam%0D%0Amempengaruhi+meningkatkan+setiap+variabel+niat+beli+(Y).%0D%0AKata+kunci+%3A+Citra+Merek%2C+Kepercayaan+Merek%2C+Niat+Beli%2C+Halal%0D%0AConsumer+confidence+will+grow+well+if+consumers+feel+confident+and+trust+in+the%0D%0Aproducts+made+by+the+company.+If+consumers+already+feel+trust+and+confidence%0D%0Athen%2C+the+problem+is+whether+the+image+and+trust+of+the+halal+brand+affects+the%0D%0Apurchase+intention+of+BreadTalk+bread+in+Bandar+Lampung.%0D%0A%0D%0AThe+results+of+this+study+indicate+the+contribution+of+brand+image+(X1)%2C+brand+trust%0D%0A(X2)+to+purchase+intention+(Y)+of+72.1%25.+The+t-test+results+are+known+to+brand%0D%0Aimage+(X1)%2C+brand+trust+(X2)+to+purchase+intention+(Y)+has+a+positive+influence.%0D%0AThis+means+that+the+brand+image+indicator+(X1)+and+brand+trust+(X2)+play+a+role%0D%0Ain+influencing+increasing+each+purchase+intention+variable+(Y).%0D%0AKeywords+%3A+Brand+Image%2C+Brand+Trust%2C+Purchase+Intention%2C+Halal&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54951%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54951%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54951%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ALVIRA+NOVITA+SARI%2C+1541011001++(2019)+PENGARUH+CITRA+DAN+KEPERCAYAAN+MEREK+TERHADAP+NIAT+BELI+PRODUK+HALAL+PADA+TOKO+ROTI+BREADTALK+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54951%2F