?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+NILAI+FUNGSIONAL%2C+NILAI+SOSIAL%2C+DAN+NILAI%0D%0AEMOSIONAL+TERHADAP+NIAT+BELI+PONSEL+PINTAR%0D%0AMEREK+APPLE+IPHONE+DI+BANDAR+LAMPUNG&rft.creator=AJI+KURNIAWAN+PUTRA%2C+1311011183&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+menganalisis+pengaruh+nilai+fungsional%2C+nilai+sosial%2C+dan+nilai+emosional%0D%0Aterhadap+niat+beli+ponsel+pintar+merek+Apple+iPhone+di+Bandar+Lampung.+Nilai+fungsional%0D%0Aproduk+diartikan+sebagai+hasil+kinerja+yang+dihasilkan+dari+suatu+produk.+Nilai+sosial%0D%0Adidefinisikan+sebagai+utilitas+yang+dirasakan+dan+diperoleh+dari+asosiasi+alternatif+dengan+satu%0D%0Aatau+lebih+kelompok+sosial+tertentu.+Nilai+emosional+adalah+utilitas+yang+dirasakan+untuk%0D%0Amembangkitkan+perasaan+afektif+konsumen.%0D%0APenelitian+yang+merupakan+deskripsi+analitis+ini+menggunakan+instrumen+angket.%0D%0ASampel+penelitian+adalah+100+responden+dari+masyarakat+Kota+Bandar+Lampung+dengan+latar%0D%0Abelakang+sosial+yang+berbeda+yang+mengetahui+ponsel+pintar+Apple+iPhone.+Analisis+data+yang%0D%0Adilakukan+adalah+uji+validitas%2C+uji+realibilitas%2C+regresi+linear+berganda%2C+dan+uji+hipotesis.%0D%0APengaruh+simultan+variabel+nilai+fungsional%2C+nilai+sosial%2C+dan+nilai+emosional+terhadap+niat%0D%0Abeli+ditunjukan+dengan+nilai+R+Square+yaitu+sebesar+0%2C475+dan+memiliki+nilai+signifikan+sebesar%0D%0A0%2C038.+Variabel+nilai+fungsional%2C+nilai+sosial%2C+dan+nilai+emosional+secara+bersama-sama+dan%0D%0Asignifikan+berpengaruh+terhadap+niat+beli+sebesar+53%2C1%25.+Nilai+emosional+(20%2C4%25)+merupakan%0D%0Avariabel+dengan+pengaruh+terbesar+terhadap+niat+beli+masyarakat+Bandar+Lampung+pada+ponsel%0D%0Apintar+merek+Apple+iPhone%2C+kemudian+nilai+fungsional+(14%2C2%25)%2C+dan+nilai+sosial+(13%2C2%25).%0D%0A%0D%0AKata+Kunci%3A+nilai+fungsional%2C+nilai+sosial%2C+nilai+emosional%2C+niat+pembelian%2C+ponsel+pintar%2C%0D%0ABandar+Lampung%0D%0AThis+study+analyzes+the+effect+of+functional+value%2C+social+value%2C+and+emotional+value+on%0D%0Apurchase+intentions+of+Apple+iPhone+brand+smartphone+in+Bandar+Lampung.+The+functional%0D%0Avalue+of+the+product+is+interpreted+as+the+result+of+performance+resulting+from+a+product.+Social%0D%0Avalue+is+defined+as+the+perceived+utility+and+gain+from+alternative+associations+with+one+or+more%0D%0Aspecific+social+groups.+Emotional+value+is+a+perceived+utility+to+arouse+consumers'+affective%0D%0Afeelings.%0D%0AThe+research+which+is+an+analytical+description+uses+a+questionnaire+instrument.+The%0D%0Aresearch+sample+is+100+respondents+from+the+city+of+Bandar+Lampung+with+different+social%0D%0Abackgrounds+knowing+the+Apple+iPhone.+Data+analysis+performed+was+validity%2C+reliability%2C%0D%0Amultiple+linear+regression%2C+and+hypothesis+testing.%0D%0AThe+simultaneous+influence+of+functional+value%2C+social+value%2C+and+emotional+value%0D%0Avariables+on+purchase+intention+is+indicated+by+the+R+Square+value+of+0.475+and+has+a+significant%0D%0Avalue+of+0.038.+Variable+functional+value%2C+social+value%2C+and+emotional+value+together+and%0D%0Asignificantly+influence+the+purchase+intention+of+53.1%25.+Emotional+value+(20.4%25)+is+the%0D%0Avariable+with+the+greatest+influence+on+the+purchase+intentions+of+the+Bandar+Lampung%0D%0Acommunity+on+Apple+iPhone+brand+smart+phones%2C+then+functional+value+(14.2%25)%2C+and+social%0D%0Avalue+(13.2%25).%0D%0A%0D%0AKeywords%3A+functional+value%2C+social+value%2C+emotional+value%2C+purchase+intention%2C+smartphone%2C%0D%0ABandar+Lampung&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54953%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54953%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54953%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AJI+KURNIAWAN+PUTRA%2C+1311011183++(2019)+PENGARUH+NILAI+FUNGSIONAL%2C+NILAI+SOSIAL%2C+DAN+NILAI+EMOSIONAL+TERHADAP+NIAT+BELI+PONSEL+PINTAR+MEREK+APPLE+IPHONE+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54953%2F