?url_ver=Z39.88-2004&rft_id=1514131094&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGAMBILAN+KEPUTUSAN+DAN+POLA+PEMBELIAN+BUMBU%0D%0AGILING+PADA+RUMAH+TANGGA+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Elisa+Sijabat%2C+1514131094&rft.subject=Pertanian+(+Umum+)&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+proses+pengambilan+keputusan%2C%0D%0Apola+pembelian+dan+faktor+dominanpembelian+bumbu+giling+oleh+rumah+tangga+di%0D%0AKota+Bandar+Lampung.+Penelitian+ini+dilakukan+di+Pasar+Pasir+Gintung%2C+Pasar%0D%0ATugu%2C+dan+Pasar+Cimeng.+Setiap+pasar+tradisional+ditetapkan+satu+pedagang%0D%0Abumbu+giling+sehingga+terdapat+tiga+pedagang+bumbu+giling.+Ada+90+responden%0D%0Aibu+rumah+tangga+yang+dipilih+dengan+metode+accidental+sampling.+Bumbu+giling%0D%0Ayang+menjadi+objek+penelitian+ini+adalah+bumbu+giling+sayur+santan%2C+rendang%2C+dan%0D%0Aungkep.+Data+dianalisis+menggunakan+deskriptif+kualitatif+dan+analisis+faktor%0D%0Adengan+menggunakan+Analisis+Komponen+Utama+(AKU).+Hasil+penelitian%0D%0Amenunjukkan+bahwa+ibu+rumah+tangga+memutuskan+untuk+membeli+bumbu+giling%0D%0Adengan+melalui+tahap+pengenalan+kebutuhan%2C+tahap+pencarian+informasi%2C+tahap%0D%0Aevaluasi+alternatif%2C+tahap+keputusan+pembelian%2C+dan+tahap+evaluasi+pasca%0D%0Apembelian.+Jumlah+bumbu+giling+yang+dibeli+dalam+seminggu+terakhir+adalah%0D%0ARp2.000%2C00-5.500%2C00+dengan+jenis+bumbu+giling+yang+paling+banyak+adalah%0D%0Abumbu+rendang+dengan+frekuensi+pembelian+1-2+kali.+Faktor+dominan+dalam%0D%0Akeputusan+untuk+membeli+bumbu+giling+di+Kota+Bandar+Lampung+dibentuk%0D%0Aberdasarkan+tiga+komponen+utama+(faktor)+berdasarkan+nilai+faktor+pemuatan.%0D%0AKomponen+pertama%2C+faktor+pengaruh%2C+terdiri+dari+variabel+warna+bumbu+giling%2C%0D%0Apengaruh+rasa%2C+pengaruh+orang+lain%2C+kepercayaan+diri+dalam+meracik+bumbu%0D%0Asendiri+dan+kepercayaan+diri+terhadap+rasa+bumbu+giling.+Komponen+kedua%2C%0D%0Afaktor+persepsi%2C+terdiri+dari+variabel+persepsi+harga+bumbu+giling+terhadap+barang%0D%0Ayang+diperoleh%2C+persepsi+harga+bumbu+giling+basah+dengan+harga+bumbu+giling%0D%0Asachet+dan+bau%2Faroma+bumbu+giling.+Komponen+ketiga%2C+faktor+tampilan+dari+usaha%0D%0Abumbu+giling%2C+terdiri+dari+variabel+kebersihan+dan+keramahan+pedagang.%0D%0AKata+kunci+%3A+bumbu+giling%2C+faktor%2C+pembelian+The+purposes+of+this+research+were+to+determine+the+decision+making+process%2C%0D%0Apurchasing+patterns%2C+and+dominant+factors+in+purchasing+ground+spices+in+Kota%0D%0ABandar+Lampung.+This+research+was+conducted+in+Pasir+Gintung+market%2C+Tugu%0D%0Amarket%2C+and+Cimeng+market.+Each+traditional+market+was+decided+to+one+trader%0D%0Aof+ground+spices%2C+so+there+are+three+traders+of+ground+spices.+There+were+90%0D%0Ahousewife+respondents+drawn+using+accidental+sampling+method.+Ground+spices%2C%0D%0Aas+the+object+of+this+research%2C+consisted+of+%E2%80%9Csayur+santan%E2%80%9D%2C+%E2%80%9Crendang%E2%80%9D+and%0D%0A%E2%80%9Cungkep%E2%80%9D+spices.+Data+were+analyzed+descriptively+and+using+Principal%0D%0AComponent+Analysis+(PCA)+factor+analysis.+The+results+showed+that+housewives%0D%0Adecided+to+buy+ground+spices+by+the+process+of+needs+introduction%2C+information%0D%0Asearching%2C+alternative+evaluation%2C+purchase+decision%2C+and+post-purchase%0D%0Aevaluation.+The+pattern+of+ground+spices+purchases+by+housewives+was+the+amount%0D%0Aof+spice+purchased+in+the+past+week+was+Rp2%2C000.00-5%2C500.00+with+the+type+that%0D%0Awas+most+widely+purchased+was+%E2%80%9Crendang%E2%80%9D+with+the+frequency+of+1-2+times+a%0D%0Aweek.+The+dominant+factors+on+purchasing+decisions+was+formed+by+three+main%0D%0Afactors+based+on+the+value+of+the+loading+factors.+The+first%2C+influence+factor%2C%0D%0Aconsisted+of+variables+colour%2C+taste%2C+influence+of+other+people%2C+confidence+of%0D%0Amaking+seasoning+by+their+own%2C+and+confidence+in+taste+of+ground+spices.+The%0D%0Asecond%2C+perception+factor%2C+consisted+of+variables+perception+of+the+price+compared%0D%0Ato+the+amount+of+ground+spices+obtained%2C+perception+of+the+price+compared+to+that%0D%0Aof+packaged+ground+seasoning%2C+and+aroma+of+ground+spices.+The+third%2C+display+of%0D%0Aground+spices+business%2C+consisted+of+variables+cleanliness+of+the+product+and+the%0D%0Aplace%2C+and+friendliness+of+traders.%0D%0AKeywords+%3A+factor%2C+ground+spices%2C+purchase&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54961%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54961%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54961%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Elisa+Sijabat%2C+1514131094++(2019)+PENGAMBILAN+KEPUTUSAN+DAN+POLA+PEMBELIAN+BUMBU+GILING+PADA+RUMAH+TANGGA+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54961%2F