?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN%2C+KEMUDAHAN%2C+DAN+MANFAAT+YANG%0D%0ADIRASAKAN+TERHADAP+KEPUTUSAN+PEMBELIAN+TIKET%0D%0APESAWAT+MELALUI+TRAVELOKA+DI+BANDAR+LAMPUNG&rft.creator=DINISANTIA+RANGGA%2C+1511011108&rft.subject=HB+Economic+Theory&rft.description=Saat+ini+teknologi+informasi+dan+komunikasi+semakin+berkembang+dengan+pesat.%0D%0APerkembangan+tersebut+mempengaruhi+kehidupan+masyarakat+luas+serta+mendorong%0D%0Amanusia+untuk+melakukan+aktifitas+dengan+cara-cara+yang+mudah%2C+efektif+dan+efiesien.%0D%0APerkembangan+teknologi+dan+perkembangan+internet+melahirkan+perkembangan+bisnis%0D%0Ajaringan+atau+yang+sering+disebut+dengan+istilah+belanja+daring+(online+shop)+yang+lebih%0D%0Amemudahkan+konsumen+mendapatkan+barang+atau+jasa+yang+diinginkan%2C+termasuk+membeli%0D%0Atiket+pesawat+melalui+aplikasi+online+yaitu+Traveloka.%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+variabel+kepercayaan%2C+kemudahan%2C%0D%0Adan+manfaat+yang+dirasakan+terhadap+keputusan+pembelian+tiket+pesawat+melalui+Traveloka%0D%0Adi+Bandar+Lampung.+Penelitian+ini+menggunakan+metode+non-probability+sampling+dengan%0D%0Atehnik+purposive+sampling.+Populasi+penelitian+adalah+konsumen+Traveloka+di+Bandar%0D%0ALampung+yang+pernah+melakukan+pembelian+tiket+pesawat+di+Traveloka+minimal+3+kali.%0D%0AUji+validitas+dan+uji+reliabilitas+menggunakan+faktor+analisis+dan+cronbach%E2%80%99s+alpha.+Analisis+data+menggunakan+regresi+linear+berganda%2C+pengujian+hipotesis+menggunakan+uji+t%0D%0Adan+uji+koefisien+determinasi+disesuaikan+(Adjusted+2).+Hasil+analisis+diperoleh+bahwa%0D%0Akepercayaan%2C+kemudahan+dan+manfaat+yang+dirasakan+memiliki+pengaruh+positif+terhadap%0D%0Akeputusan+pembelian+tiket+pesawat+melalui+Traveloka%2C+dengan+nilai+pengaruh+terbesar+yaitu%0D%0Avariabel+manfaat+yang+dirasakan.%0D%0A%0D%0AKata+Kunci+%3A+Kepercayaan%2C+Kemudahan%2C+Manfaat+yang+Dirasakan%2C+Keputusan+Pembelian%2C%0D%0A%0D%0APerilaku+Konsumen.%0D%0ANowadays+information+and+communication+technology+is+growing+rapidly.+These%0D%0Adevelopments+affect+the+lives+of+the+wider+community+and+encourage+people+to+carry+out%0D%0Aactivities+in+easy%2C+effective+and+efficient+ways.+The+development+of+technology+and+the%0D%0Adevelopment+of+the+internet+caused+the+development+of+network+business+or+often+referred%0D%0Ato+as+online+shopping%2C+which+made+it+easier+for+consumers+to+get+the+desired+goods+or%0D%0Aservices%2C+including+buying+airplane+tickets+through+an+online+application%2C+Traveloka.%0D%0AThe+purpose+of+this+study+was+to+determine+the+effect+of+the+variables+of+trust%2C+convenience%2C%0D%0Aand+benefits+felt+on+the+decision+to+purchase+flight+tickets+through+Traveloka+in+Bandar%0D%0ALampung.+This+study+uses+a+non-probability+sampling+method+with+a+purposive+sampling%0D%0Atechnique.+The+study+population+was+Traveloka+consumers+in+Bandar+Lampung+who+had%0D%0Apurchased+airline+tickets+at+Traveloka+at+least+3+times.+Validity+test+and+reliability+test+is%0D%0Ausing+analytical+factors+and+cronbach's+alpha.+Data+analysis+using+multiple+linear%0D%0Aregression%2C+hypothesis+testing+using+t+test+and+adjusted+coefficient+of+determination+test%0D%0A(Adjusted+2).+The+results+of+the+analysis+showed+that+trust%2C+ease+of+used%2C+and+perceived%0D%0Abenefit+have+a+positive+effect+on+airline+ticket+purchase+decisions+through+Traveloka%2C+with%0D%0Athe+greatest+influence+value+being+the+perceived+benefit+variable.%0D%0A%0D%0AKeywords%3A+Trust%2C+Ease+of+Use%2C+Perceived+Benefits%2C+Purchasing+Decisions%2C+Consumer%0D%0ABehavior.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019-06-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54995%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54995%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54995%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DINISANTIA+RANGGA%2C+1511011108++(2019)+PENGARUH+KEPERCAYAAN%2C+KEMUDAHAN%2C+DAN+MANFAAT+YANG+DIRASAKAN+TERHADAP+KEPUTUSAN+PEMBELIAN+TIKET+PESAWAT+MELALUI+TRAVELOKA+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54995%2F