%A 1416041003 Ahmad Kharisma Nihan R
%T PENGEMBANGAN KAMPUNG AGROWIDYA WISATA SINAR 
HARAPAN JAYA DALAM PERSPEKTIF MATRIKS
STAKEHOLDER BRYSON
%X The population of Lampung Province was recorded in 2018 who worked in the 
agricultural sector reaching 30.00% of the population, the number being the 
majority of occupations of the population of Lampung Province. the role of 
government and related institutions is needed to improve the quality of 
agriculture through the development of agro-tourism programs. The form of the 
program that utilizes plantation land to become a tourist attraction is the 
development in the field of Agro-tourism which is carried out by stakeholders 
including PLN, UBL, the community and the Department of Agriculture. One of 
the locations that has implemented the tourism agro tourism program is Sinar 
Harapan Jaya Village, located in Rajabasa District, Bandar Lampung. 
Descriptive qualitative research in environmental development programs that 
serve as a vehicle for education, tourism, and community welfare in agriculture is 
analyzed based on the focus of Bryson's stakeholder theory that sees interest and
power: Subject, Players, Contest setter, Crowd. The analysis based on the focus of 
the research showed that the actors in the subject indicator were participatory 
communities due to high importance but low influence, while players were UBL 
and the Agriculture Service because of high importance and high influence, the 
actor who was freezing up on capital was PT. PLN (contest setter) because of 
little interest but high power and actors who occupy the crowd are less 
participatory because of apathy in the program. The conclusion from the research 
results obtained is the role of stakeholders in the development of Tourism 
Agrowidya in the village of Sinar Harapan Jaya in the perspective of Bryson's 
matrix namely subject (Sinar Harapan community pro-active), player (UBL, 
Department of Agriculture), contest setter (PLN), crowd (people who less pro).
Keywords: Public Organizations, Agrow Widya Wisata, Stakeholders
Pada tahun 2018 mayoritas Penduduk Provinsi Lampung bekerja di sektor 
pertanian mencapai 30,00% jiwa. Bentuk program dukungan dari pemerintah 
yaitu memanfaatkan lahan perkebunan untuk menjadi daya tarik wisata adalah 
pengembangan di bidang Agrowisata yang dilaksanakan oleh para stakeholder
diantaranya PLN, UBL, masyarakat dan Dinas Pertanian. Salah satu lokasi yang 
telah terlaksananya program agrowidya wisata ini adalah Kampung Sinar Harapan 
Jaya yang terletak di Kecamatan Rajabasa Bandar Lampung. 
Penelitian kualitatif deskriptif dalam program pengembangan lingkungan yang 
dijadikan sebagai wahana pendidikan, pariwisata, dan kesejahteraan masyarakat di 
bidang pertanian dianalisis berdasarkan fokus dengan teori stakeholder milik 
Bryson yang melihat interest dan power: Subject, Players, Contest setter, Crowd.
Analisis berdasarkan fokus penelitian tersebut didapatkan hasil bahwa aktor dalam 
indikator subject adalah masyarakat yang partisipatif karena kepentingan tinggi 
namun pengaruh rendah, sedangkan players adalah UBL dan Dinas Pertanian 
karena kepentingan tinggi dan pengaruh tinggi, aktor yang bekuasa atas modal 
adalah PT. PLN (contest setter) karena kepentingan sedikit namun kekuasaan 
tinggi dan aktor yang menduduki sebagai crowd adalah masyarakat kurang 
partisipatif karena apatis dalam program. Kesimpulan dari hasil penelitian yang 
diperoleh adalah peran stakeholder dalam pengembangan Agrowidya Wisata di 
Kampung Sinar Harapan Jaya dalam presprektif matriks Bryson yaitu subject 
(Masyarakat Sinar Harapan pro aktif), player (UBL, Dinas Pertanian), contest 
setter (PLN), crowd (Masyarakat yang kurang pro). 
Kata Kunci: Organisasi Publik, Agrow Widya Wisata, Stakeholder

%C UNIVERSITAS LAMPUNG
%D 2019
%I FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
%L eprints54998