?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+MEREK+DAN+KUALITAS+PRODUK+TERHADAP%0D%0AMINAT+BELI+PRODUK+SEPEDA+MOTOR+MEREK+YAMAHA%0D%0A(Studi+Pada+Masyarakat+Kota+Bandar+Lampung)&rft.creator=FERNANDO+ANPALAJA%2C+-&rft.subject=HB+Economic+Theory&rft.description=Sebuah+produk+berkualitas+harus+mencakup+delapan+dimensi+kualitas+produk+di%0D%0Aatas+yang+membuat+konsumen+percaya+akan+kualitas+produk+yang+di+berikan.%0D%0ASepeda+motor+merek+Yamaha+mempunyai+bermacam+kelebihan+dan+keunikan+dari%0D%0Aproduk+sepeda+motor+yang+Yamaha+produksi.+Tujuan+penelitian+adalah+untuk%0D%0Amengetahui+pengaruh+citra+merk+dan+kualitas+produk+terhadap+minat+pada+sepeda%0D%0Amotor+merk+Yamaha+pada+Mahasiswa+Fakultas+Ekonomi+dan+Bisnis+Universitas%0D%0ALampung.%0D%0AJenis+penelitian+adalah+penelitian+verifikatif+pada+dasarnya+ingin+menguji%0D%0Akebenaran+melalui+pengumpulan+data+dilapangan.+Populasi+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+mahasiswa+Fakultas+Ekonomi+dan+Bisnis+Universitas%0D%0ALampung+di+Bandar+Lampung+yang+memiliki+sepeda+motor+dan+tahu+tentang%0D%0Aproduk+Sepeda+motor+merek+Yamaha+dengan+jumlah+sampel+100+orang.+Analisis%0D%0Adata+menggunakan+Uji+regresi+linier+berganda.%0D%0ABerdasarkan+hasil+penelitian+dan+pembahasan%2C+dapat+diambil+kesimpulan+bahwa%0D%0Aada+pengaruh+signifikan+dan+positif+secara+parsial+citra+merek+terhadap+minat+beli%0D%0Asepeda+motor+merek+Yamaha.+Ada+pengaruh+signifikan+dan+positif+secara+parsial%0D%0Akualitas+produk+terhadap+minat+beli+sepeda+motor+merek+Yamaha+.Ada+pengaruh%0D%0Asignifikan+dan+positif+secara+bersama-sama+citra+merek%2C+dan+kualitas+produk%0D%0Aterhadap+minat+beli+sepeda+motor+merek+Yamaha.%0D%0AKata+Kunci%3A+Citra+merek%2C+kualitas+produk%2C+minat+beli+dan+sepeda+motor%0D%0AA+quality+product+must+cover+the+eight+dimensions+of+the+product+quality+above%0D%0Awhich+make+consumers+believe+in+the+quality+of+the+product+provided.+Yamaha%0D%0Abrand+motorcycles+have+various+advantages+and+uniqueness+from+Yamaha%0D%0Amotorcycle+products.+The+purpose+of+the+study+was+to+determine+the+effect+of%0D%0Abrand+image+and+product+quality+on+interest+in+Yamaha+brand+motorbikes+in%0D%0AStudents+of+the+Faculty+of+Economics+and+Business%2C+University+of+Lampung.%0D%0AThis+type+of+research+is+verification+research+basically+wants+to+test+the+truth%0D%0Athrough+data+collection+in+the+field.+The+population+used+in+this+study+were%0D%0Astudents+of+the+Faculty+of+Economics+and+Business%2C+University+of+Lampung+in%0D%0ABandar+Lampung+who+owned+motorbikes+and+knew+about+Yamaha+brand%0D%0Amotorcycle+products+with+a+sample+size+of+100+people.+Data+analysis+using%0D%0Amultiple+linear+regression+test.%0D%0ABased+on+the+results+of+the+research+and+discussion%2C+it+can+be+concluded+that+there%0D%0Ais+a+partial+and+significant+effect+of+the+brand+image+on+the+interest+in+buying+a%0D%0AYamaha+brand+motorcycle.+There+is+a+significant+and+partial+positive+effect+of%0D%0Aproduct+quality+on+the+buying+interest+of+Yamaha+brand+motorcycles.+There+are%0D%0Asignificant+and+positive+influences+together+brand+image%2C+and+product+quality%0D%0Atowards+buying+interest+in+Yamaha+brand+motorcycles.%0D%0AKeywords%3A+Brand+image%2C+product+quality%2C+buying+interest+and+motorcycle&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55006%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55006%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55006%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FERNANDO+ANPALAJA%2C+-++(2019)+PENGARUH+CITRA+MEREK+DAN+KUALITAS+PRODUK+TERHADAP+MINAT+BELI+PRODUK+SEPEDA+MOTOR+MEREK+YAMAHA+(Studi+Pada+Masyarakat+Kota+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55006%2F