?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+PROMOSI%2C+DAN+DESAIN%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+SEPEDA+MOTOR+YAMAHA%0D%0ANMAX+PADA+MASYARAKAT+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Hartawan+Mulya+Muttaqin%2C+1441011027&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+produk%2C+promosi+dan%0D%0Adesain+terhadap+keputusan+pembelian+sepeda+motor+Yamaha+NMAX+pada%0D%0Amasyarakat+di+kota+Bandar+Lampung.+Metode+sampling+yang+digunakan+pada%0D%0Apenelitian+ini+adalah+non+probability+sampling+dengan+teknik+purposive+sampling.%0D%0AJumlah+sampling+terpilih+sebanyak+100+pengguna+produk+sepeda+motor+Yamaha%0D%0ANMAX.+Metode+pengolahan+data+yang+digunakan+adalah+regresi+linear+berganda.%0D%0AHasil+penelitian+ini+menunjukan+bahwa+kualitas+produk%2C+promosi+dan+desain%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian+sepeda+motor+Yamaha%0D%0ANMAX+dengan+nilai+R2+sebesar+59%2C9%25+serta+variabel+yang+memberikan+pengaruh%0D%0Aterbesar+yaitu+variabel+promosi+dengan+nilai+beta+sebesar+37%2C3%25.+Saran+terpenting%0D%0Adalam+penelitian+ini+adalah+pihak+Yamaha+terus+melakukan+inovasi+terbaru+pada%0D%0Aproduk+sepeda+motor+agar+tercipta+citra+perusahaan+yang+lebih+baik+sebagai%0D%0Aperusahaan+dapat+tetap+hidup+dan+orang-orang+di+dalamnya+terus+mengembangkan%0D%0Akreativitas+bahkan+memberikan+manfaat+yang+lebih+berarti+bagi+orang+lain+dan+dapat%0D%0Abersaing.%0D%0AKata+kunci%3A+Kualitas+Produk%2C+Promosi%2C+Desain%2C+Keputusan+Pembelian%0D%0AThis+study+aimed+to+determine+the+effect+of+product+quality%2C+promotion+and+design%0D%0Aon+purchasing+decisions+of+Yamaha+NMAX+motorcycles+in+society+Bandar+Lampung%0D%0Acity.+The+sampling+method+used+in+this+study+is+non+probability+sampling+with+a%0D%0Apurposive+sampling+technique.+The+number+of+sampling+was+chosen+by+100+users+of%0D%0AYamaha+NMAX+motorcycle+products.+The+data+processing+method+used+is+multiple%0D%0Alinear+regression.%0D%0AThe+results+of+this+study+indicated+that+product+quality%2C+promotion+and+design+have%0D%0Aa+significant+effect+on+purchasing+decisions+of+Yamaha+NMAX+motorcycles+with+R2%0D%0Avalues+of+59.9%25+and+variables+that+provide+the+greatest+influence%2C+namely%0D%0Apromotional+variables+with+beta+values+of+37.3%25.+The+most+important+advice+in+this%0D%0Astudy+is+that+Yamaha+continues+to+make+the+latest+innovations+in+motorcycle%0D%0Aproducts+to+create+a+better+corporate+image+as+the+company+can+stay+alive+and+the%0D%0Apeople+in+it+continue+to+develop+creativity+and+even+provide+benefits+that+are+more%0D%0Ameaningful+to+others+and+can+compete.%0D%0AKeywords%3A+Product+Quality%2C+Promotion%2C+Design%2C+Purchase+Decision&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55008%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55008%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55008%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520%25282%2529.pdf&rft.identifier=++Hartawan+Mulya+Muttaqin%2C+1441011027++(2019)+PENGARUH+KUALITAS+PRODUK%2C+PROMOSI%2C+DAN+DESAIN+TERHADAP+KEPUTUSAN+PEMBELIAN+SEPEDA+MOTOR+YAMAHA+NMAX+PADA+MASYARAKAT+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55008%2F