%0 Thesis
%9 Masters
%A Nahar ANNISA, 1621031003
%B Fakultas ekonomi dan Bisnis
%D 2019
%F eprints:55010
%I Universitas Lampung
%T PENGARUH HEURISTIC, HERDING DAN SIKAP INVESTOR  TERHADAP RISIKO PADA KINERJA INVESTASI  (STUDI PADA BURSA EFEK INDONESIA)
%U http://digilib.unila.ac.id/55010/
%X The purpose of this study is to provide empirical evidence about the influence of  heuristic, herding and investor attitudes towards risk on investment performance.  The Research  was  conducted  on  the  individual  investor  in  Indonesia  Stock  Exchange  with  the  samples  obtained  as  many  as  98  respondents.  The  sampling  technique used was purposive sampling. Data analysis method used is quantitative  method  with  a  model  of  Structural  Equation  Model  (SEM).  The  results  of  this  study  indicate  that  heuristic  and  herding  positive  influence  on  investment  performance.  Meanwhile,  investor  attitudes  towards  risk  does  not  affect  the  performance of investment.  Keywords :  Heuristic,  herding,  attitude  to  risk,  investment  performance,  Indonesia Stock Exchange