creators_name: FICKY TYOGA ADITYA, 1311011064
creators_id: -
type: other
datestamp: 2022-03-17 07:34:04
lastmod: 2022-03-17 07:34:04
metadata_visibility: show
title: THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) AND
HOTEL PRICE ON BOOKING INTENTIONS THROUGH

ONLINE TRAVEL MEDIA
ispublished: pub
subjects: HB
full_text_status: restricted
abstract: This study is motivated by the increasing number of travelers every year and the
availability of online booking hotel in which the candidate travelers are going to search the
destination hotel through sites that provide reviews and ratings from previous guests as
well as the list or discount of hotel price prior to choosing the hotel. The purpose of this
study is to determine the influence of eWOM (online reviewing by other guest
experiences) and hotel price on booking intentions. Population in this study is college
students in the University of Lampung and other online users, with a sample of 145
respondents. Sampling in this study using nonprobability sampling method with purposive
sampling technique. Statistical analysis methods used consist of a regression multiple
linear analysis, a significant test based on t value, a significant test based on F value, and a
coefficient of determination (R2

) value. The results showed that the variables of eWOM
has a positively and significantly influenced booking intentions, while Hotel Price does not
have a significant effect on Booking Intention. However, all of hypothesis in this research
are accepted which are: (H1) “Electronic Word of Mouth (eWOM) has a significant
impact on hotel Booking Intention through online travel media” as well as (H2) “Hotel
Prices has a significant impact on hotel Booking Intention through online travel media”.

Keywords: eWOM, hotel price, and booking intentions
date: 2019
date_type: published
publisher: FAKULTAS EKONOMI DAN BISNIS
place_of_pub: UNIVERSITAS LAMPUNG
citation:   FICKY TYOGA ADITYA, 1311011064  (2019) THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) AND HOTEL PRICE ON BOOKING INTENTIONS THROUGH ONLINE TRAVEL MEDIA.  FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/55013/1/ABSTRACT.pdf
document_url: http://digilib.unila.ac.id/55013/2/FULL%20SKRIPSI%20dengan%20pembahasan.pdf
document_url: http://digilib.unila.ac.id/55013/3/FULL%20SKRIPSI%20tanpa%20pembahasan.pdf