?url_ver=Z39.88-2004&rft_id=1414131088&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PERILAKU+KONSUMEN+DALAM+PEMBELIAN+SAYURAN%0D%0A%0D%0ADI+PASAR+TRADISIONAL+KOTA+METRO&rft.creator=Inggitina+Sasmaya%2C+1414131088&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+karakteristik+konsumen%2C+sikap%0D%0Akonsumen%2C+serta+tahapan+pengambilan+keputusan+dan+factor-faktor+yang%0D%0Amempengaruhi+pembelian+sayuran+di+Pasar+Tradisional+Kota+Metro.+Penelitian+ini%0D%0Adilakukan+menggunakan+metode+survey+di+mana+sampel+penelitian+sebanyak+60%0D%0Aorang+dipilih+melalui+accidental+sampling.+Data+penelitian+dianalisis+secara%0D%0Adeskriptif+kuantitatif%2C+Multiatribut+Fishbein%2C+dan+Analisis+Seemingly+Unrelated%0D%0ARegression.+Hasil+penelitian+menunjukkan+bahwa+sebagian+besar+konsumen%0D%0Abersuku+Jawa+usia+25-35+tahun+berstatus+menikah+dengan+jumlah+anggota+rumah%0D%0Atangga+3-4+orang.+Pekerjaan+sebagian+besar+konsumen+sebagai+ibu+rumah+tangga%0D%0Ayang+berpendidikan+tamat+SMA+dengan+pendapatan+di+bawah+Rp3.000.000%2Fbulan.%0D%0ASikap+konsumen+terhadap+sayuran+yang+tertinggi+ditujukan+untuk+bayam.%0D%0APengambilan+keputusan+pembelian+sayuran+oleh+konsumen+melalui+tahap%0D%0Apengenalan+kebutuhan%2C+pencarian+informasi%2C+evaluasi+alternatif%2C+keputusan%0D%0Apembelian%2C+dan+evaluasi+pasca+pembelian.+Selera+konsumen+pada+setiap+jenis%0D%0Asayuran+berpengaruh+terhadap+jumlah+yang+dibelinya.+Selain+itu%2C+pembelian%0D%0Aterong+dipengaruhi+oleh+harga+terong%2C+bayam%2C+daun+ketela+pohon%2C+dan+telur+serta%0D%0Aselera+pada+bayam%3B+pembelian+kacang+panjang+dipengaruhi+oleh+harga+tempe%2C%0D%0Ajumlah+anggota+RT+dan+selera+terhadap+bayam%3B+pembelian+bayam+dipengaruhi%0D%0Aoleh+harga+bayam%2C+kacang+panjang+dan+tempe+serta+pendapatan+RT%3B+pembelian%0D%0Akangkung+dipengaruhi+oleh+selera+terhadap+bayam%3B+sedangkan+pembelian+daun%0D%0Aketela+pohon+dipengaruhi+oleh+harga+daun+ketela+pohon+dan+tempe%2C+pendapatan%0D%0ART%2C+jumlah+anggota+RT.%0D%0AKata+kunci+%3A+pembelian%2C+perilaku+konsumen%2C+sayuran%2C+sikap%2C+selera.+The+purpose+of+this+study+is+to+determine+the+consumer+characteristics%2C+consumer%0D%0Aattitudes%2C+the+stages+of+decision+making%2C+and+factors+that+influence+vegetable%0D%0Apurchase+at+Traditional+Market+in+Metro+City.+This+study+used+a+survey+method.%0D%0AThe+research+sample+of+60+people+was+selected+through+accidental+sampling.+The%0D%0Aresearch+data+were+analyzed+by+quantitative+descriptive%2C+Multi-Attribute+Fishbein%2C%0D%0Aand+Seemingly+Unrelated+Regression+Analysis.+The+results+showed+that+most+of%0D%0Athe+consumers+were+Javanese+aged+25-35+years+old+with+the+marital+status+of%0D%0Aconsumers+who+were+wives+whose+household+members+were+3-4+people.%0D%0AVegetable+consumers+were+mostly+housewives+who+graduated+from+high+school%0D%0Aand+had+income+below+IDR3%2C000%2C000%2Fmonth.+The+highest+consumer+attitude%0D%0Atowards+vegetables+was+given+to+spinach.+Purchasing+decision+making+by%0D%0Avegetable+consumers+was+done+by+needs+recognition%2C+information+seeking%2C%0D%0Aalternative+evaluation%2C+purchasing+decisions%2C+and+post-purchase+evaluation.+The%0D%0Aappetites+for+each+type+of+vegetable+influenced+the+amount+they+bought.+In%0D%0Aaddition%2C+the+purchase+of+eggplant+was+influenced+by+its+price%2C+spinach%2C+cassava%0D%0Aleaves+and+eggs+prices%2C+and+appetite+towards+spinach%3B+of+long+beans+was%0D%0Ainfluenced+by+its+price+and+tempeh+price%2C+number+of+household+members%2C+and%0D%0Aappetite+for+spinach%3B+of+spinach+was+influenced+by+its+price%2C+long+beans+and%0D%0Atempeh+prices%2C+and+household+income%3B+of+water+spinach+was+influenced+by%0D%0Aappetite+for+spinach%3B+while+of+cassava+leaves+was+influenced+by+its+price+and%0D%0Atempeh+price%2C+household+income%2C+and+number+of+household+members.%0D%0AKey+words%3A+appetite%2C+attitude%2C+consumer+behavior%2C+purchasing%2C+vegetables.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55045%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55045%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55045%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Inggitina+Sasmaya%2C+1414131088++(2019)+ANALISIS+PERILAKU+KONSUMEN+DALAM+PEMBELIAN+SAYURAN+DI+PASAR+TRADISIONAL+KOTA+METRO.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55045%2F