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<http://digilib.unila.ac.id/id/eprint/55045> <http://purl.org/dc/terms/title> "ANALISIS PERILAKU KONSUMEN DALAM PEMBELIAN SAYURAN\r\n\r\nDI PASAR TRADISIONAL KOTA METRO"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55045> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui karakteristik konsumen, sikap\r\nkonsumen, serta tahapan pengambilan keputusan dan factor-faktor yang\r\nmempengaruhi pembelian sayuran di Pasar Tradisional Kota Metro. Penelitian ini\r\ndilakukan menggunakan metode survey di mana sampel penelitian sebanyak 60\r\norang dipilih melalui accidental sampling. Data penelitian dianalisis secara\r\ndeskriptif kuantitatif, Multiatribut Fishbein, dan Analisis Seemingly Unrelated\r\nRegression. Hasil penelitian menunjukkan bahwa sebagian besar konsumen\r\nbersuku Jawa usia 25-35 tahun berstatus menikah dengan jumlah anggota rumah\r\ntangga 3-4 orang. Pekerjaan sebagian besar konsumen sebagai ibu rumah tangga\r\nyang berpendidikan tamat SMA dengan pendapatan di bawah Rp3.000.000/bulan.\r\nSikap konsumen terhadap sayuran yang tertinggi ditujukan untuk bayam.\r\nPengambilan keputusan pembelian sayuran oleh konsumen melalui tahap\r\npengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan\r\npembelian, dan evaluasi pasca pembelian. Selera konsumen pada setiap jenis\r\nsayuran berpengaruh terhadap jumlah yang dibelinya. Selain itu, pembelian\r\nterong dipengaruhi oleh harga terong, bayam, daun ketela pohon, dan telur serta\r\nselera pada bayam; pembelian kacang panjang dipengaruhi oleh harga tempe,\r\njumlah anggota RT dan selera terhadap bayam; pembelian bayam dipengaruhi\r\noleh harga bayam, kacang panjang dan tempe serta pendapatan RT; pembelian\r\nkangkung dipengaruhi oleh selera terhadap bayam; sedangkan pembelian daun\r\nketela pohon dipengaruhi oleh harga daun ketela pohon dan tempe, pendapatan\r\nRT, jumlah anggota RT.\r\nKata kunci : pembelian, perilaku konsumen, sayuran, sikap, selera. The purpose of this study is to determine the consumer characteristics, consumer\r\nattitudes, the stages of decision making, and factors that influence vegetable\r\npurchase at Traditional Market in Metro City. This study used a survey method.\r\nThe research sample of 60 people was selected through accidental sampling. The\r\nresearch data were analyzed by quantitative descriptive, Multi-Attribute Fishbein,\r\nand Seemingly Unrelated Regression Analysis. The results showed that most of\r\nthe consumers were Javanese aged 25-35 years old with the marital status of\r\nconsumers who were wives whose household members were 3-4 people.\r\nVegetable consumers were mostly housewives who graduated from high school\r\nand had income below IDR3,000,000/month. The highest consumer attitude\r\ntowards vegetables was given to spinach. Purchasing decision making by\r\nvegetable consumers was done by needs recognition, information seeking,\r\nalternative evaluation, purchasing decisions, and post-purchase evaluation. The\r\nappetites for each type of vegetable influenced the amount they bought. In\r\naddition, the purchase of eggplant was influenced by its price, spinach, cassava\r\nleaves and eggs prices, and appetite towards spinach; of long beans was\r\ninfluenced by its price and tempeh price, number of household members, and\r\nappetite for spinach; of spinach was influenced by its price, long beans and\r\ntempeh prices, and household income; of water spinach was influenced by\r\nappetite for spinach; while of cassava leaves was influenced by its price and\r\ntempeh price, household income, and number of household members.\r\nKey words: appetite, attitude, consumer behavior, purchasing, vegetables."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55045> <http://purl.org/dc/terms/date> "2019" .
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<http://digilib.unila.ac.id/id/document/1886195> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1886172> .
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