?url_ver=Z39.88-2004&rft_id=1414131090&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN%2C+KUALIATAS+PRODUK+DAN%0D%0APERSEPSI+HARGA+TERHADAP+KEPUASAN+KONSUMEN%0D%0ASUSU+SEGAR+MOO+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Intan+Paramiarta+Ningrum%2C+1414131090&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pola+pembelian%2C+tingkat+kepuasan%2C%0D%0Apengaruh+kualitas+layanan%2C+kualitas+produk%2C+dan+persepsi+harga+terhadap+kepuasan%0D%0Akonsumen+Susu+Segar+Moo.+Penelitian+ini+menggunakan+metode+survai+di%0D%0AChandra+Department+Store%2C+Tanjung+Karang.+Teknik+sampling+yang+digunakan%0D%0Aadalah+accidental+sampling.+Sampel+penelitian+berjumlah+50+rumah+tangga%0D%0Akonsumen+Susu+Segar+Moo.+Responden+penelitian+ini+adalah+ibu+rumah+tangga.%0D%0APengumpulan+data+dilakukan+pada+Mei-Juni+2018.+Metode+analisis+data+yang%0D%0Adigunakan+adalah+analisis+deskriptif%2C+analisis+Indeks+Kepuasan+Pelanggan+(CSI)%2C%0D%0Adan+analisis+verifikatif.+Hasil+penelitian+ini+menunjukkan+bahwa+jenis+Susu+Segar%0D%0AMoo+yang+paling+banyak+dibeli+berukuran+1+liter.+Volume+pembelian+Susu+Segar%0D%0AMoo+paling+banyak+1-3+liter+per+bulan+dengan+frekuensi+pembelian+1-2+kali+per%0D%0Abulan.+Nilai+kepuasan+konsumen+susu+segar+Moo+adalah+80%2C43+persen%2C+yang%0D%0Aberarti+konsumen+merasa+puas.+Kualitas+pelayanan+dan+kualitas+produk%0D%0Aberpengaruh+terhadap+kepuasan+pelanggan%2C+sedangkan+persepsi+harga+tidak%0D%0Aberpengaruh+terhadap+kepuasan+konsumen+Susu+Segar+Moo.%0D%0A%0D%0AKata+kunci+%3A+kepuasan%2C+kualitas+pelayanan%2C+susu+segar+This+study+aims+to+determine+purchasing+patterns%2C+satisfaction+levels%2C+influence+of%0D%0Aservice+quality%2C+product+quality%2C+and+price+perceptions+of+the+satisfaction+of+Moo%0D%0Afresh+milk+consumers.+The+research+was+conducted+by+survey+method+at+Chandra%0D%0ADepartment+Store%2C+Tanjung+Karang.+The+research+samples+were+recruited+by%0D%0Aaccidental+sampling.+There+were+50+households+of+Moo+fresh+milk+consumers%2C+in%0D%0Awhich+respondents+of+this+study+were+housewives.+Data+collecting+was+conducted%0D%0Ain+May-June+2018+and+was+analyzed+by+descriptive+analysis%2C+Customer%0D%0ASatisfaction+Index+Analysis+(CSI)%2C+and+verification+analysis.+The+results+of+this%0D%0Astudy+indicated+that+the+type+of+purchase+of+Moo+fresh+milk+was+the+most+1+liter.%0D%0AThe+volume+of+purchases+of+Moo+fresh+milk+was+mostly+1-3+liters+per+month+with%0D%0Aa+frequency+of+purchases+was+1-2+times+per+month.+The+score+of+Moo+fresh+milk%0D%0Aconsumer+satisfaction+was+80.43+percent%2C+it+meant+that+consumers+were+satisfied.%0D%0AService+quality+and+product+quality+had+significant+effects%3B+unlike+price%0D%0Aperception+had+no+significant+effect+on+consumers+satisfaction+of+fresh+milk+Moo.%0D%0AKey+words%3A+fresh+milk%2C+satisfaction%2C+service+quality&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55051%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55051%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55051%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Intan+Paramiarta+Ningrum%2C+1414131090++(2019)+PENGARUH+KUALITAS+PELAYANAN%2C+KUALIATAS+PRODUK+DAN+PERSEPSI+HARGA+TERHADAP+KEPUASAN+KONSUMEN+SUSU+SEGAR+MOO+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55051%2F