title: PENGARUH KUALITAS PELAYANAN, KUALIATAS PRODUK DAN  PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN  SUSU SEGAR MOO DI KOTA BANDAR LAMPUNG
creator: Intan Paramiarta Ningrum, 1414131090
subject: Pertanian ( Umum )
description: Penelitian ini bertujuan untuk mengetahui pola pembelian, tingkat kepuasan,  pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap kepuasan  konsumen Susu Segar Moo. Penelitian ini menggunakan metode survai di  Chandra Department Store, Tanjung Karang. Teknik sampling yang digunakan  adalah accidental sampling. Sampel penelitian berjumlah 50 rumah tangga  konsumen Susu Segar Moo. Responden penelitian ini adalah ibu rumah tangga.  Pengumpulan data dilakukan pada Mei-Juni 2018. Metode analisis data yang  digunakan adalah analisis deskriptif, analisis Indeks Kepuasan Pelanggan (CSI),  dan analisis verifikatif. Hasil penelitian ini menunjukkan bahwa jenis Susu Segar  Moo yang paling banyak dibeli berukuran 1 liter. Volume pembelian Susu Segar  Moo paling banyak 1-3 liter per bulan dengan frekuensi pembelian 1-2 kali per  bulan. Nilai kepuasan konsumen susu segar Moo adalah 80,43 persen, yang  berarti konsumen merasa puas. Kualitas pelayanan dan kualitas produk  berpengaruh terhadap kepuasan pelanggan, sedangkan persepsi harga tidak  berpengaruh terhadap kepuasan konsumen Susu Segar Moo.    Kata kunci : kepuasan, kualitas pelayanan, susu segar This study aims to determine purchasing patterns, satisfaction levels, influence of  service quality, product quality, and price perceptions of the satisfaction of Moo  fresh milk consumers. The research was conducted by survey method at Chandra  Department Store, Tanjung Karang. The research samples were recruited by  accidental sampling. There were 50 households of Moo fresh milk consumers, in  which respondents of this study were housewives. Data collecting was conducted  in May-June 2018 and was analyzed by descriptive analysis, Customer  Satisfaction Index Analysis (CSI), and verification analysis. The results of this  study indicated that the type of purchase of Moo fresh milk was the most 1 liter.  The volume of purchases of Moo fresh milk was mostly 1-3 liters per month with  a frequency of purchases was 1-2 times per month. The score of Moo fresh milk  consumer satisfaction was 80.43 percent, it meant that consumers were satisfied.  Service quality and product quality had significant effects; unlike price  perception had no significant effect on consumers satisfaction of fresh milk Moo.  Key words: fresh milk, satisfaction, service quality
publisher: FAKULTAS PERTANIAN
date: 2019
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/55051/1/ABSTRAK.pdf
format: text
identifier: http://digilib.unila.ac.id/55051/2/SKRIPSI%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/55051/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf
identifier:   Intan Paramiarta Ningrum, 1414131090  (2019) PENGARUH KUALITAS PELAYANAN, KUALIATAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN SUSU SEGAR MOO DI KOTA BANDAR LAMPUNG.  FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.     
relation: http://digilib.unila.ac.id/55051/