?url_ver=Z39.88-2004&rft_id=1414131092&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+KONSUMEN+TERHADAP+PRODUK+TEMPE+BERMEREK%0D%0ADAN+TEMPE+TANPA+MEREK+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Ivo+Revita%2C+1414131092&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+karakteristik+konsumen%2C+persepsi%0D%0Akonsumen%2C+sikap+konsumen%2C+dan+kepuasan+konsumen+tempe+bermerek+dan+tempe%0D%0Atanpa+merek+di+Kota+Bandar+Lampung.+Penelitian+dilaksanakan+di+Pasar+Pasir%0D%0AGintung+dengan+jumlah+responden+sebanyak+78+orang+menggunakan+non%0D%0Aprobability+sampling.+Data+dianalisis+secara+deskriptif+kualitatif+dan+kuantitatif%2C%0D%0AModel+Multiatribut+Fishbein%2C+Customer+Satisfaction+Index+dan+Importance%0D%0APerformance+Analysis.+Hasil+penelitian+menunjukkan+bahwa+karakteristik%0D%0Akonsumen+tempe+bermerek+dan+tanpa+merek+berada+pada+usia+36-50+tahun%2C%0D%0Asebagian+besar+ibu+rumah+tangga+dan+berpendidikan+terakhir+yaitu+SMA%2C+jumlah%0D%0Aanggota+keluarga+2-5+orang+dan+bersuku+Jawa.+Pendapatan+rumah+tangga+sebesar%0D%0ARp3.500.000%2C00-5.000.000%2C00%2Fbulan+dengan+jarak+pembelian+0-3+km+dan+membeli%0D%0Apada+pagi+hari.+Persepsi+konsumen+tempe+bermerek+dan+konsumen+tempe+tanpa%0D%0Amerek+berada+pada+kategori+baik.+Dalam+aspek+kognitif%2C+pengetahuan+konsumen%0D%0Amengenai+produk+tempe+cukup+baik%2C+dalam+aspek+afektif%2C+ketertarikan+konsumen%0D%0Aterhadap+produk+tempe+adalah+baik%2C+dan+pada+aspek+konatif+tindakan+atau+perilaku%0D%0Akonsumen+dalam+membeli+tempe+adalah+baik.+Sikap+konsumen+pada+tempe%0D%0Abermerek+menunjukkan+bahwa+atribut+kebersihan+produk+mendapat+skor+sikap%0D%0Atertinggi%2C+sedangkan+pada+tempe+tanpa+merek+adalah+atribut+rasa.+Tingkat%0D%0Akepuasan+konsumen+tempe+bermerek+dan+tanpa+merek+masing-masing+sebesar%0D%0A79%2C33+persen+dan+80%2C48+persen+dan+masuk+ke+dalam+kategori+puas.+Pada+produk%0D%0Atempe+bermerek%2C+produsen+sudah+melaksanakan+kinerja+atribut+produk+sesuai%0D%0Adengan+keinginan+konsumen+dan+pada+tempe+tanpa+merek%2C+produsen+perlu%0D%0Ameningkatkan+atribut+kebersihan+produk+dan+kemurnian+produk.%0D%0AKata+kunci+%3A+Konsumen%2C+Kepuasan%2C+Tempe+This+study+aims+to+determine+the+consumer+characteristics%2C+consumer+perceptions%2C%0D%0Aconsumer+attitudes%2C+and+customer+satisfaction+of+tempeh+with+brand+and+tempeh%0D%0Awithout+brand+in+Bandar+Lampung.+The+research+is+conducted+at+Pasir+Gintung%0D%0AMarket+and+samples+are+78+tempeh+buyers+chosen+by+using+nonprobability%0D%0Asampling.+Data+are+analyzed+using+Multi-attribute+Fishbein+Model%2C+Customer%0D%0ASatisfaction+Index+and+Importance+Performance+Analysis.+The+results+showed%0D%0Aconsumers+were+dominated+by+housewives+36-50+years+old%2C+with+income+ranging%0D%0Afrom+Rp3%2C500%2C000.00-5%2C000%2C000.00%2Fmonth.+More+than+50+percent+consumers%0D%0Awere+Javanese+with+a+purchase+distance+of+0-3+km+and+buying+in+the+morning.%0D%0AConsumer+perceptions+on+tempeh+with+brand+and+tempeh+without+brand+were+in%0D%0Athe+good+category.+Attribute+of+consumer+attitudes+that+has+the+highest+score+on%0D%0Atempeh+with+brand+was+cleanliness+and+on+tempeh+without+brand+was+the+taste.%0D%0AThe+level+of+satisfaction+on+tempeh+with+brand+and+tempeh+without+brand+were%0D%0A79.33+percent+and+80.48+percent%2C+both+in+satisfied+category.+In+tempeh+with+brand%0D%0Aproduct%2C+producers+have+carried+out+the+performance+of+product+attributes+in%0D%0Aaccordance+with+the+wishes+of+consumers.+In+tempeh+without+brand+producers%0D%0Aneed+to+improve+the+attributes+of+product+cleanliness+and+product+purity.%0D%0AKey+words%3A+Consumers%2C+Satisfaction%2C+Tempeh&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55062%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55062%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55062%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Ivo+Revita%2C+1414131092++(2019)+PERILAKU+KONSUMEN+TERHADAP+PRODUK+TEMPE+BERMEREK+DAN+TEMPE+TANPA+MEREK+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55062%2F