?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KONVERGENSI+MEDIA+MASSA+TERHADAP+KEPUASAN%0D%0APELANGGAN+LAMPUNGPOST.ID&rft.creator=Debby+Rizky+Susilo%2C+1516031008&rft.subject=+&rft.description=Perkembangan+teknologi+dalam+bentuk+digital+memberikan+dampak+di+berbagai%0D%0Aaspek%2C+salah+satunya+perusahaan+media+massa.+Media+massa+yang+awalnya%0D%0Amemroduksi+secara+cetak+sekarang+menyesuaikan+bentuk+digital%2C+dengan%0D%0Amelakukan+konvergensi+media+massa.+Perubahan+media+massa+dari+cetak+ke%0D%0Adigital+memengaruhi+aspek+internal+dan+eksternal+perusahaan.+Eksternal%0D%0Aperusahaan+yaitu+pelanggan+media+massa+yang+menentukan+eksistensi+media%0D%0Amassa+tersebut.+Penelitian+ini+menggunakan+metode+kuantitatif+yang+bertujuan%0D%0Auntuk+mengetahui+pengaruh+konvergensi+media+massa+terhadap+kepuasan%0D%0Apelanggan+lampungpost.id.+Lampungpost.id+merupakan+salah+satu+bentuk%0D%0Akonvergensi+media+Lampung+Post+untuk+mempertahankan+eksistensinya+di%0D%0Aperkembangan+zaman.+Populasi+dalam+penelitian+ini+adalah+pelanggan+berbayar%0D%0Alampungpost.id.+Penelitian+ini+menggunakan+uji+regresi+linier+sederhana+untuk%0D%0Amengetahui+pengaruh+konvergensi+media+terhadap+kepuasan+pelanggan.+Hasil%0D%0Ayang+didapatkan+adalah+pengaruh+konvergensi+media+massa+(multiplatform%2C%0D%0Amultimedia%2C+multichannel)+terhadap+kepuasan+pelanggan+(kebutuhan+kognitif%2C%0D%0Aafektif%2C+intergratif+personal%2C+intergratif+sosial+dan+pelepasan+ketegangan)%0D%0ALampungpost.id+sebesar+48%2C70%25.+Hasil+r-hitung+(0%2C697)+yang+lebih+besar+dari+rtabel+(0%2C349)+membuat+H0+ditolak+dan+Ha+diterima.+Hasil+kumulatif+kedelapan%0D%0Adimensi+penelitian+didapatkan+bahwa+pelanggan+lampungpost.id+merasa+sangat%0D%0Apuas+dengan+adanya+konvergensi+media+di+Lampung+Post.%0D%0A_____%0D%0AKata+kunci%3A+Kepuasan+Pelanggan%2C+Konvergensi%2C+Lampungpost.id%2C+Lampung+Post%2C%0D%0AMedia+Massa%2C+Teori+Uses+and+Gratification%0D%0A%0D%0ATechnology+development+into+digital+has+impacted+various+aspects.+One+of+them+is%0D%0Aa+mass+media+company.+The+mass+media+which+originally+produced+in+the+printed%0D%0Aform+now+is+adjusting+in+digital+form%2C+by+mass+media+convergence.+Mass+media%0D%0Achanges+from+print+to+digital+affects+the+internal+and+external+aspects+of+the%0D%0Acompany.+The+external+of+the+company%2C+which+is+the+mass+media+customers+can%0D%0Adetermine+the+existence+of+the+mass+media.+The+research+aimed+to+determine+the%0D%0Aeffect+of+media+convergence+on+Lampungpost.id%E2%80%9Fs+customer+satisfaction.%0D%0ALampungpost.id+is+a+media+convergence+of+Lampung+Post+to+maintain+its%0D%0Aexistence+in+the+new+era.+The+population+of+this+research+was+Lampungpost.id%E2%80%9Fs%0D%0Apaid+customer.+This+study+used+simple+linear+regression+to+determine+the+effect+of%0D%0Amedia+convergence+on+customer+satisfaction.+The+result+showed+the+effect+of%0D%0Amedia+convergence+(multiplatform%2C+multimedia%2C+multichannel)+on+customer%0D%0Asatisfaction+(need+of+cognitive%2C+affective%2C+personal+integrative%2C+social+integrative%2C%0D%0Aand+escapist)+of+Lampungpost.id+was+48%2C70%25.+The+result+of+r-value+(0%2C697)+greater%0D%0Athan+r-table+(0%2C349)+which+concluded+H0+was+rejected+while+Ha+was+accepted.+The%0D%0Acumulative+result+of+eight+research+dimensions+determined+that+Lampungpost.id%E2%80%9Fs%0D%0Apaid+customers+very+satisfied+with+Lampung+Post%E2%80%9Fs+media+convergence.%0D%0A_____%0D%0AKey+words%3A+Customer+Satisfaction%2C+Lampungpost.id%2C+Lampung+Post%2C+Mass+Media%2C%0D%0AUses+and+Gratification+Theory.&rft.publisher=Fakultas+Ilmu+Sosiologi+Ilmu+Politik&rft.date=2019-10-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55097%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55097%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55097%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Debby+Rizky+Susilo%2C+1516031008++(2019)+PENGARUH+KONVERGENSI+MEDIA+MASSA+TERHADAP+KEPUASAN+PELANGGAN+LAMPUNGPOST.ID.++Fakultas+Ilmu+Sosiologi+Ilmu+Politik%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55097%2F