?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+LAYANAN+TERHADAP%0D%0A%0D%0ALOYALITAS+NASABAH%0D%0A%0D%0A(Studi+pada+Nasabah+PT+Pegadaian+(Persero)+Kantor+Cabang%0D%0A%0D%0ATeluk+Betung+Bandar+Lampung)&rft.creator=ZEUDY+ADITAMA%2C+1511011048&rft.subject=+&rft.description=This+research+is+to+know+the+effect+of+service+quality+(tangibles%2C+reliability%2C+responsiveness%2C%0D%0Aassurance%2C+emphaty)+to+consumer%E2%80%99s+loyalty+of+consumer+of+PT+Pegadaian+(Persero)+Teluk%0D%0ABetung+Bandar+Lampung+Branch+Office.%0D%0AThis+type+of+research+was+a+descriptive+research+of+causalty+design+with+quantitative%0D%0Aapproach.+The+sample+in+this+research+is+the+consumers+of+PT+Pegadaian+(Persero)+Teluk%0D%0ABetung+Bandar+Lampung+Branch+Office+as+many+as+100+people+who+are+determined+through%0D%0Athe+method+of+purposive+sampling+technique.+This+research+using+multiple+linear+regression%0D%0Aanalysis.+To+test+the+hypothesis+for+each+independent+variables%2C+this+research+used+t+test+and%0D%0AF+test+for+test+the+hypothesis+simultaneously.%0D%0AThe+results+of+this+research+simultaneously+are+service+quality+variable+which+consist+of%0D%0Atangible%2C+reliability%2C+responsiveness%2C+assurance%2C+and+emphaty+have+positive+effect+to%0D%0Aconsumer%E2%80%99s+loyalty.+Independent+variable+which+have+the+biggest+effect+is+responsiveness%0D%0A(X3)+with+a+value+(%CE%B2+%3D+0%2C254).+Contribution+of+service+quality+variables+which+consist+of%0D%0Atangibles+(X1)%2C+reliability+(X2)%2C+responsiveness(X3)%2C+assurance+(X4)%2C+and+emphaty+(X5)+in%0D%0Aaffecting+the+Y+variable+(consumer%E2%80%99s+loyalty)+is+60%2C9%25%2C+the+rest+is+affecting+by+other+variables.%0D%0AKeywords+%3A+service+quality%2C+tangible%2C+reliability%2C+responsiveness%2C+assurance%2C+emphaty%2C%0D%0Aconsumer%E2%80%99s+loyalty%0D%0ATujuan+penelitian+ini+untuk+pengaruh+kualitas+pelayanan+(bukti+fisik%2C+kehandalan%2C+daya%0D%0Atanggap%2C+jaminan%2C+dan+empati)+terhadap+loyalitas+nasabah+PT+Pegadaian+Cabang+Teluk%0D%0ABetung+Bandar+Lampung.%0D%0AJenis+penelitian+ini+merupakan+penelitian+deskriptif+desain+kausalitas+dengan+pendekatan%0D%0Akuantitatif.+Sampel+pada+penelitian+ini+adalah+nasabah+PT+Pegadaian+Cabang+Teluk+Betung%0D%0ABandar+Lampung+sebanyak+100+orang+yang+ditentukan+melalui+metode+teknik+purposive%0D%0Asampling.+Penelitian+ini+menggunakan+analisis+regresi+linier+berganda.+Untuk+menguji%0D%0Ahipotesis+setiap+variabel+bebas%2C+penelitian+ini+menggunakan+uji+t+dan+untuk+menguji+hipotesis%0D%0Avariabel+secara+simultan+digunakan+uji+F.%0D%0AHasil+penelitian+ini+secara+simultan%2C+adalah+variabel+kualitas+layanan+yang+terdiri+dari+bukti%0D%0Afisik%2C+kehandalan%2C+daya+tanggap%2C+jaminan%2C+dan+empati+berpengaruh+positif+terhadap+loyalitas%0D%0Apelanggan.Variabel+bebas+yang+memiliki+pengaruh+terbesar+yaitu+daya+tanggap+(X3)+dengan%0D%0Anilai+(%CE%B2+%3D+0%2C254).+Kontribusi+variabel+kualitas+layanan+yang+terdiri+dari+bukti+fisik+(X1)%2C%0D%0Akehandalan+(X2)%2C+daya+tanggap+(X3)%2C+jaminan+(X4)+dan+empati+(X5)+dalam+mempengaruhi%0D%0Avariabel+Y+(Loyalitas+pelanggan)+sebesar+60%2C9%25%2C+sisanya+dipengaruhi+oleh+variabel+lain.%0D%0AKata+kunci+%3A+Kualitas+Pelayanan%2C+bukti+fisik%2C+kehandalan%2C+daya+tanggap%2C+jaminan%2C%0D%0Aempati%2C+loyalitas+pelanggan.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55132%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55132%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55132%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ZEUDY+ADITAMA%2C+1511011048++(2019)+PENGARUH+KUALITAS+LAYANAN+TERHADAP+LOYALITAS+NASABAH+(Studi+pada+Nasabah+PT+Pegadaian+(Persero)+Kantor+Cabang+Teluk+Betung+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55132%2F