?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=TANGGAPAN+KONSUMEN+ATAS+SUMBER+DAYA+MANUSIA%2C+PROSES%0D%0ADAN+WUJUD+FISIK+TERHADAP+KEPUTUSAN+KONSUMEN+UNTUK%0D%0AMENGINAP+DI+HOTEL+HORISON+BANDAR+LAMPUNG&rft.creator=Vici+Ismail+Triatmojo+Affandi%2C+1511011058&rft.subject=+&rft.description=Pariwisata+merupakan+industri+yang+dinilai+menjanjikan+dalam+membantu%0D%0Akeadaan+ekonomi+dan+kesejahteraan+sebuah+Negara.+Ada+banyak+hal+yang%0D%0Amendukung+kegiatan+pariwisata%2C+salah+satu+sektor+yang+berperan+penting+adalah%0D%0Asarana+akomodasi.+Ada+beberapa+sarana+akomodasi+seperti+travel+agent%2C+hotel+dan%0D%0Arestoran.+Hotel+merupakan+salah+satu+akomodasi+yang+penting+bagi+para%0D%0Awisatawan+untuk+menginap.+Saat+ini+persaingan+dalam+industri+hotel+sangatlah+tinggi%2C%0D%0Abanyak+sekali+hotel+yang+memiliki+strategi+jitu+dalam+memasarkan+hotel+mereka.+Hotel+Horison+merupakan+salah+satu+hotel+yang+berada+di+daerah+Bandar+Lampung%2C%0D%0ALampung.+Hotel+Horison+merupakan+hotel+bintang+3+di+Bandar+Lampung.+Hotel%0D%0AHorison+memiliki+beberapa+fasilitas+yang+lengkap.+Berbagai+cara+dilakukan+Hotel%0D%0AHorison+untuk+bersaing+dengan+hotel+lainnya+agar+dapat+meningkatkan+keputusan%0D%0Akonsumen.untuk+menginap.berbagai+cara+di+lakukan+oleh+Hotel+Horison+dari+kualitas%0D%0Apelayanan+dan+fasilitas+yang+lengkap.+variable+x+dalam+penelitian+ini+yang+terdiri+dari%0D%0Asumber+daya+manusia%2C+proses+dan+wujud+fisik.+Sedangkan+variable+terikat+dalam%0D%0Apenelitian+ini+adalah+keputusan+menginap.+Jenis+penelitian+yang+digunakan+adalah%0D%0Adeskriptif+verifikatif%2C+dan+metode+pengambilan+sampel+yang+diperoleh+adalah+sebesar%0D%0A100+responden+konsumen+Hotel+Horison+yang+menginap+di+Hotel+Horison+Bandar%0D%0ALampung.+Teknik+analisis+data+dan+uji+hipotesis+yang+digunakan+adalah+analisis%0D%0Aregresi+berganda.+Hasil+penelitian+menunjukan+bahwa+terdapat+pengaruh+yang+positif%0D%0Aantara+sumber+daya+manusia%2C+proses+dan+wujud+fisik+terhadap+keputusan+konsumen%0D%0Auntuk+menginap+di+Hotel+Horison+Bandar+Lampung.%0D%0A%0D%0AKata+kunci%3A+bauran+pemasaran%2CSumber+daya+manusia%2Cproses%2C+wujud+fisik%2C+Keputusan%0D%0AMenginap+Konsumen%0D%0ATourism+is+an+industry+that+is+considered+promising+in+helping+the+economic+situation%0D%0Aand+welfare+of+a+country.+There+are+many+things+that+support+tourism+activities%2C+one%0D%0Asector+that+plays+an+important+role+is+accommodation+facilities.+There+are+several%0D%0Aaccommodation+facilities+such+as+travel+agents%2C+hotels+and+restaurants.+The+hotel+is%0D%0Aone+of+the+important+accommodations+for+tourists+to+stay.+At+present+the+competition%0D%0Ain+the+hotel+industry+is+very+high%2C+many+hotels+have+a+precise+strategy+in+marketing%0D%0Atheir+hotels.+Hotel+Horison+is+one+of+the+hotels+in+the+Bandar+Lampung+area%2C%0D%0ALampung.+Hotel+Horison+is+a+3+star+hotel+in+Bandar+Lampung.+Horison+Hotel+has%0D%0Aseveral+complete+facilities.+Various+ways+are+done+by+Hotel+Horizon+to+compete+with%0D%0Aother+hotels+in+order+to+improve+consumer+decisions.+To+stay+overnight.+Various+ways%0D%0Aare+done+by+Hotel+Horizon+from+complete+quality+services+and+facilities.+x+variable+in%0D%0Athis+study+consisting+of+human+resources%2C+processes+and+physical+form.+While+the%0D%0Adependent+variable+in+this+study+was+the+decision+to+stay.+The+type+of+research+used%0D%0Awas+descriptive+verification%2C+and+the+sampling+method+obtained+was+as+much+as+100%0D%0Aconsumer+respondents+from+Horizon+Hotel+who+stayed+at+Horison+Hotel+Bandar%0D%0ALampung.+Data+analysis+techniques+and+hypothesis+testing+used+are+multiple%0D%0Aregression+analysis.+The+results+of+the+study+show+that+there+is+a+positive+influence%0D%0Abetween+human+resources%2C+processes+and+physical+manifestations+of+consumer%0D%0Adecisions+to+stay+at+the+Horison+Hotel+Bandar+Lampung.%0D%0A%0D%0AKeywords%3A+marketing+mix%2C+human+resources%2C+physical+processes%2C+forms%2C+Consumer%0D%0AStay+Decisions.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55161%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55161%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55161%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Vici+Ismail+Triatmojo+Affandi%2C+1511011058++(2019)+TANGGAPAN+KONSUMEN+ATAS+SUMBER+DAYA+MANUSIA%2C+PROSES+DAN+WUJUD+FISIK+TERHADAP+KEPUTUSAN+KONSUMEN+UNTUK+MENGINAP+DI+HOTEL+HORISON+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55161%2F