?url_ver=Z39.88-2004&rft_id=1514131019&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=BAURAN+PEMASARAN+DAN+STRATEGI+PENGEMBANGAN%0D%0AAGROINDUSTRI+TAHU+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Mutiara+Rahmah%2C+1514131019&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+bauran+pemasaran+dan+strategi%0D%0Apengembangan+agroindustri+tahu+di+Kota+Bandar+Lampung.+Metode+penelitian%0D%0Ayang+digunakan+adalah+survei.+Responden+penelitian+terdiri+dari+pemilik%0D%0Akaryawan%2C+konsumen%2C+dan+Dinas+Perindustrian+Kota+Bandar+Lampung+yang%0D%0Adipilih+secara+sengaja+(purposive).+Metode+analisis+data+yang+digunakan+adalah%0D%0Aanalisis+deskriptif+menggunakan+variabel+4P+dan+analisis+SWOT.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+bauran+pemasaran+yang+diterapkan+oleh+agroindustri+tahu%0D%0Askala+rumah+tangga%2C+menengah%2C+dan+besar+untuk+bauran+produk%2C+harga%2C+tempat%2C%0D%0Adan+promosi+berbeda-beda.+Lingkungan+internal+agroindustri+tahu+terdiri+dari%0D%0Aproduk%2C+manajemen+dan+pendanaan%2C+sumber+daya+manusia%2C+lokasi+usaha%2C+dan%0D%0Apemasaran%2C+sedangkan+lingkungan+eksternal+terdiri+dari+ekonomi%2C+sosial+dan%0D%0Abudaya%2C+teknologi%2C+pesaing%2C+kebijakan+pemerintah%2C+dan+konsumen.+Srategi%0D%0Apengembangan+agroindustri+tahu+skala+rumah+tangga%2C+menengah%2C+dan+besar+adalah%0D%0Apengembangan+produksi+tahu+ke+skala+yang+lebih+besar+karena+tahu+diminati%0D%0Aberbagai+kalangan+masyarakat%2C+pemberdayaan+tenaga+kerja+dengan+pelatihan%0D%0Ateknologi+modern%2C+dan+mempertahankan+pemasaran+yang+sudah+cukup+luas.%0D%0AKata+kunci%3A+bauran+pemasaran%2C+strategi+pengembangan%2C+tahu+This+research+aims+to+analyze+marketing+mix+the+internal+and+external%0D%0Aenvironment%2C+and+development+strategy+of+tofu+agroindustry+in+Bandar%0D%0ALampung+City.+This+research+uses+a+survey+method.+Respondents+are+owner%2C%0D%0Aemployee%2C+consumer%2C+and+government+which+is+taken+purposevely.+Technique%0D%0Asampling+for+consumers+purposive.+The+method+of+data+analysis+is+descriptive%0D%0Aanalysis+use+4P+(product%2C+price%2C+place%2C+and+promotion)+and+SWOT+analysis.+The%0D%0Aresults+show+that+the+marketing+mix+is+applied+by+agroindustry+household+scale%2C%0D%0Amedium%2C+and+large+to+mix+the+product%2C+price%2C+place%2C+and+promotion+is+different.%0D%0AFuther+more%2C+the+intenal+environment+of+the+agroindustry+consists+of+product%2C%0D%0Amanagement+and+funding%2C+human+resources%2C+business+location%2C+and+marketing%2C%0D%0Awhile+the+external+environment+consists+of+economic%2C+social+and+culture%2C%0D%0Acompetitors%2C+technology%2C+government+policy%2C+and+consumer.+Then%2C+strategy%0D%0Adevelopment+of+tofu+agroindustry+household+scale+and+medium+is+the+development%0D%0Alarge+scale+of+tofu+production+because+of+demand+various+circles+of+society%2C%0D%0Aempowerment+of+the+labor+with+the+training+of+modern+technology%2C+and+maintain+the%0D%0Amarketing+that+is+already+quite+extensive.%0D%0AKey+words%3A+development+strategy%2C+marketing+mix%2C+tofu&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55176%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55176%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55176%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Mutiara+Rahmah%2C+1514131019++(2019)+BAURAN+PEMASARAN+DAN+STRATEGI+PENGEMBANGAN+AGROINDUSTRI+TAHU+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55176%2F