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<http://digilib.unila.ac.id/id/eprint/55176> <http://purl.org/dc/terms/title> "BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN\r\nAGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55176> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk menganalisis bauran pemasaran dan strategi\r\npengembangan agroindustri tahu di Kota Bandar Lampung. Metode penelitian\r\nyang digunakan adalah survei. Responden penelitian terdiri dari pemilik\r\nkaryawan, konsumen, dan Dinas Perindustrian Kota Bandar Lampung yang\r\ndipilih secara sengaja (purposive). Metode analisis data yang digunakan adalah\r\nanalisis deskriptif menggunakan variabel 4P dan analisis SWOT. Hasil penelitian\r\nmenunjukkan bahwa bauran pemasaran yang diterapkan oleh agroindustri tahu\r\nskala rumah tangga, menengah, dan besar untuk bauran produk, harga, tempat,\r\ndan promosi berbeda-beda. Lingkungan internal agroindustri tahu terdiri dari\r\nproduk, manajemen dan pendanaan, sumber daya manusia, lokasi usaha, dan\r\npemasaran, sedangkan lingkungan eksternal terdiri dari ekonomi, sosial dan\r\nbudaya, teknologi, pesaing, kebijakan pemerintah, dan konsumen. Srategi\r\npengembangan agroindustri tahu skala rumah tangga, menengah, dan besar adalah\r\npengembangan produksi tahu ke skala yang lebih besar karena tahu diminati\r\nberbagai kalangan masyarakat, pemberdayaan tenaga kerja dengan pelatihan\r\nteknologi modern, dan mempertahankan pemasaran yang sudah cukup luas.\r\nKata kunci: bauran pemasaran, strategi pengembangan, tahu This research aims to analyze marketing mix the internal and external\r\nenvironment, and development strategy of tofu agroindustry in Bandar\r\nLampung City. This research uses a survey method. Respondents are owner,\r\nemployee, consumer, and government which is taken purposevely. Technique\r\nsampling for consumers purposive. The method of data analysis is descriptive\r\nanalysis use 4P (product, price, place, and promotion) and SWOT analysis. The\r\nresults show that the marketing mix is applied by agroindustry household scale,\r\nmedium, and large to mix the product, price, place, and promotion is different.\r\nFuther more, the intenal environment of the agroindustry consists of product,\r\nmanagement and funding, human resources, business location, and marketing,\r\nwhile the external environment consists of economic, social and culture,\r\ncompetitors, technology, government policy, and consumer. Then, strategy\r\ndevelopment of tofu agroindustry household scale and medium is the development\r\nlarge scale of tofu production because of demand various circles of society,\r\nempowerment of the labor with the training of modern technology, and maintain the\r\nmarketing that is already quite extensive.\r\nKey words: development strategy, marketing mix, tofu"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55176> <http://purl.org/dc/terms/date> "2019" .
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<http://digilib.unila.ac.id/id/eprint/55176> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/1888213> .
<http://digilib.unila.ac.id/id/document/1888213> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1888213> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
<http://digilib.unila.ac.id/id/document/1888213> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
<http://digilib.unila.ac.id/id/document/1888213> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
<http://digilib.unila.ac.id/id/document/1888213> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/55176/12/preview.jpg> .
<http://digilib.unila.ac.id/id/document/1888213> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55176/12/preview.jpg> .
<http://digilib.unila.ac.id/55176/12/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55176> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/1888214> .
<http://digilib.unila.ac.id/id/document/1888214> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1888214> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
<http://digilib.unila.ac.id/id/document/1888214> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
<http://digilib.unila.ac.id/id/document/1888214> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
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<http://digilib.unila.ac.id/id/document/1888214> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55176/13/medium.jpg> .
<http://digilib.unila.ac.id/55176/13/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/1888215> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1888215> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
<http://digilib.unila.ac.id/id/document/1888215> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
<http://digilib.unila.ac.id/id/document/1888215> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888117> .
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<http://digilib.unila.ac.id/id/document/1888215> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55176/14/small.jpg> .
<http://digilib.unila.ac.id/55176/14/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/1888216> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/document/1888216> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/document/1888216> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
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<http://digilib.unila.ac.id/id/document/1888217> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/document/1888217> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/document/1888217> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
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<http://digilib.unila.ac.id/id/document/1888218> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/document/1888218> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/eprint/55176> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/1888219> .
<http://digilib.unila.ac.id/id/document/1888219> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1888219> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/document/1888219> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
<http://digilib.unila.ac.id/id/document/1888219> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888116> .
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<http://digilib.unila.ac.id/55176/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/55176> .
<http://digilib.unila.ac.id/id/subject/General> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/General> <http://www.w3.org/2004/02/skos/core#prefLabel> " " .
<http://digilib.unila.ac.id/id/eprint/55176> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/General> .