?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PENGEMBANGAN+OBJEK+WISATA+BAHARI+DALAM+%0D%0AMENINGKATKAN+PENDAPATAN+DAERAH+KABUPATEN+%0D%0APESAWARAN%0D%0A(+Studi+Pengembangan+Objek+Wisata+Bahari+Pulau+Pahawang)%0D%0A&rft.creator=YUAN+HADI+PANGESTU%2C+1516041056&rft.subject=H+Social+Sciences+(General)&rft.description=Pengembangan+objek+wisata+bahari+di+Pulau+Pahawang+belum+berkontribusi+%0D%0Asecara+maksimal+terhadap+pendapatan+asli+daerah+(PAD)+oleh+sebab+itu+Dinas+%0D%0APariwisata+Kabupaten+berupaya+untuk+memaksimalkan+potensi+pariwisata+dengan+%0D%0Amelakukan+pengembangan+dan+pemanfaatan+sumber+daya+guna+meningkatkan+%0D%0Apendapatan+daerah.+Tujuan+penelitian+ini+strategi+pengembangan+objek+wisata+%0D%0Abahari+dalam+meningkatkan+pendapatan+daerah+khususnya+di+objek+wisata+bahari+%0D%0APulau+Pahawang.+Metode+yang+digunakan+adalah+pendekatan+kualitatif+dengan+%0D%0Ateknik+pengumpulan+data+wawancara%2C+observasi%2C+dan+dokumentasi.%0D%0AHasil+penelitian+menunjukan+bahwa+Dinas+Pariwisata+Kabupaten+Pesawaran+%0D%0Amengembangkan+potensi+pariwisata+dengan+menggunakan+strategi+komunikasi%2C+%0D%0Astrategi+pemasaran%2C+dan+strategi+kreatif.+Bentuk+strategi+komunikasi+adalah+%0D%0Adengan+cara+Pokdarwis+memberikan+informasi%2C+masalah%2Fkendala+di+sektor+%0D%0Apariwisata+Pulau+Pahawang+kepada+Dinas+Pariwisata+agar+dapat+membantu+%0D%0Amengatasi+masalah+tersebut.+Strategi+pemasaran+yang+dilakukan+yaitu+Dinas+%0D%0APariwisata+mengadakan+acara+Muli+Mekhanai+Duta+Wisata+untuk+mempromosikan+%0D%0Aobjek+wisata+yang+ada+di+Kabupaten+Pesawaran.+Bentuk+startegi+kreatif+objek+%0D%0Awisata+Pulau+Pahawang+adalah+membuat+olahan+makanan+yang+berasal+dari+biji+%0D%0Amangruf+untuk+dijadikan+ciri+khas+Pulau+Pahawang.%0D%0AKesimpulan+berdasarkan+hasil+penelitian+yang+telah+dijabarkan%2C+maka+dapat+%0D%0Adiambil+kesimpulan+dari+ketiga+strategi+yang+dilancarkan+untuk+pengembangan+%0D%0Aobjek+wisata+Pulau+Pahawang+memiliki+tingkat+keberhasilan+yang+cukup+%0D%0Asignifikan%2C+dilihat+dari+wisatawan+yang+berkunjung+setiap+tahunnya+mengalami+%0D%0Apeningkatan+pendapatan.%0D%0A+%0D%0AKata+kunci+%3A+Strategi+Komunikasi%2C+Strategi+Pemasaran%2C+Strategi+Kreatif.%0D%0AThe+development+of+marine+tourism+objects+on+Pahawang+Island+has+not+yet+%0D%0Amaximally+contributed+to+local+revenue+(PAD)%2C+therefore+the+Regency+Tourism+%0D%0AOffice+seeks+to+maximize+tourism+potential+by+developing+and+utilizing+resources+%0D%0Ato+increase+regional+income.+The+purpose+of+this+study+is+to+increase+regional+%0D%0Aincome%2C+especially+in+the+marine+tourism+object+of+Pahawang+Island.+The+method+%0D%0Aused+is+a+qualitative+approach+with+data+collection+techniques+interviews%2C+%0D%0Aobservation%2C+and+documentation.%0D%0AThe+results+showed+that+the+Pesawaran+District+Tourism+Office+developed+tourism+%0D%0Apotential+by+using+communication+strategies%2C+marketing+strategies%2C+and+creative+%0D%0Astrategies.+The+form+of+communication+strategy+is+to+provide+information%2C+%0D%0Aproblems+%2F+constraints+in+the+tourism+sector+of+Pahawang+Island+to+the+Department+%0D%0Aof+Tourism+in+order+to+help+overcome+these+problems.+The+marketing+strategy+%0D%0Aundertaken+by+the+Tourism+Office+held+the+Muli+Mekhanai+Tourism+Ambassador+%0D%0Aevent+to+promote+tourism+objects+in+the+Pesawaran+Regency.+The+form+of+creative+%0D%0Astrategy+of+Pahawang+Island+tourist+attraction+is+to+make+food+preparations+derived+%0D%0Afrom+mangruf+seeds+to+be+the+hallmark+of+Pahawang+Island.%0D%0AThe+conclusion+of+the+research+based+on+the+results+of+the+research+that+has+been+%0D%0Adescribed%2C+it+can+be+concluded+that+the+three+strategies+launched+for+the+%0D%0Adevelopment+of+Pahawang+Island+tourism+objects+have+a+significant+success+rate%2C+%0D%0Aseen+from+tourists+who+visit+each+year+has+increased.+that+way+Pahawang+Island+%0D%0Acan+boost+the+region's+original+income.%0D%0AKeywords%3A+Communication+Strategy%2C+Marketing+Strategy%2C+Creative+Strategy.%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55177%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55177%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55177%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++YUAN+HADI+PANGESTU%2C+1516041056++(2019)+STRATEGI+PENGEMBANGAN+OBJEK+WISATA+BAHARI+DALAM+MENINGKATKAN+PENDAPATAN+DAERAH+KABUPATEN+PESAWARAN+(+Studi+Pengembangan+Objek+Wisata+Bahari+Pulau+Pahawang).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55177%2F