@misc{eprints55202,
           title = {PENGARUH DIMENSI RELATIONSHIP MARKETING TERHADAP
LOYALITAS KONSUMEN MALITIKA VARIASI MOBIL

DI BANDAR LAMPUNG},
          author = {1511011093 RIFKA AMALIA},
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS EKONOMI DAN BISNIS},
            year = {2019},
             url = {http://digilib.unila.ac.id/55202/},
        abstract = {The research problem is whether a relationship marketing (trust, commitment,
communication, and handling complaints) effect on consumer loyalty Malitika
Car variation in Bandar Lampung. The hypothesis of this study is thought to
relationship marketing effect on consumer loyalty Malitika Car variation in
Bandar Lampung. The total sample of 100 respondents of this study with the
characteristics of products and services ever use Malitika Variations. The study
states that the trust hypothesis test results (X1), commitment (X2), communication
(X3), and the handling of complaints (X4) simultaneously affect the customer
loyalty (Y) with significant p-value = 0.000 {\ensuremath{<}}0.05. The result of determination
coefficient of R square of 0.628 that means confidence (X1), commitment (X2),
communication (X3), and the handling of complaints (X4) together capable of
influencing consumer loyalty Malitika variation of 62.8\% the balance of 37 \%
influenced by other factors such as consumer tastes and other competitors that do
not factor in this study counting.

Keywords: relationship marketing, and customer loyalty,}
}