?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+RELATIONSHIP+MARKETING+TERHADAP%0D%0ALOYALITAS+KONSUMEN+MALITIKA+VARIASI+MOBIL%0D%0A%0D%0ADI+BANDAR+LAMPUNG&rft.creator=RIFKA+AMALIA%2C+1511011093&rft.subject=+&rft.description=The+research+problem+is+whether+a+relationship+marketing+(trust%2C+commitment%2C%0D%0Acommunication%2C+and+handling+complaints)+effect+on+consumer+loyalty+Malitika%0D%0ACar+variation+in+Bandar+Lampung.+The+hypothesis+of+this+study+is+thought+to%0D%0Arelationship+marketing+effect+on+consumer+loyalty+Malitika+Car+variation+in%0D%0ABandar+Lampung.+The+total+sample+of+100+respondents+of+this+study+with+the%0D%0Acharacteristics+of+products+and+services+ever+use+Malitika+Variations.+The+study%0D%0Astates+that+the+trust+hypothesis+test+results+(X1)%2C+commitment+(X2)%2C+communication%0D%0A(X3)%2C+and+the+handling+of+complaints+(X4)+simultaneously+affect+the+customer%0D%0Aloyalty+(Y)+with+significant+p-value+%3D+0.000+%3C0.05.+The+result+of+determination%0D%0Acoefficient+of+R+square+of+0.628+that+means+confidence+(X1)%2C+commitment+(X2)%2C%0D%0Acommunication+(X3)%2C+and+the+handling+of+complaints+(X4)+together+capable+of%0D%0Ainfluencing+consumer+loyalty+Malitika+variation+of+62.8%25+the+balance+of+37+%25%0D%0Ainfluenced+by+other+factors+such+as+consumer+tastes+and+other+competitors+that+do%0D%0Anot+factor+in+this+study+counting.%0D%0A%0D%0AKeywords%3A+relationship+marketing%2C+and+customer+loyalty%2C&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55202%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55202%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55202%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RIFKA+AMALIA%2C+1511011093++(2019)+PENGARUH+DIMENSI+RELATIONSHIP+MARKETING+TERHADAP+LOYALITAS+KONSUMEN+MALITIKA+VARIASI+MOBIL+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55202%2F