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<http://digilib.unila.ac.id/id/eprint/55202> <http://purl.org/dc/terms/title> "PENGARUH DIMENSI RELATIONSHIP MARKETING TERHADAP\r\nLOYALITAS KONSUMEN MALITIKA VARIASI MOBIL\r\n\r\nDI BANDAR LAMPUNG"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55202> <http://purl.org/ontology/bibo/abstract> "The research problem is whether a relationship marketing (trust, commitment,\r\ncommunication, and handling complaints) effect on consumer loyalty Malitika\r\nCar variation in Bandar Lampung. The hypothesis of this study is thought to\r\nrelationship marketing effect on consumer loyalty Malitika Car variation in\r\nBandar Lampung. The total sample of 100 respondents of this study with the\r\ncharacteristics of products and services ever use Malitika Variations. The study\r\nstates that the trust hypothesis test results (X1), commitment (X2), communication\r\n(X3), and the handling of complaints (X4) simultaneously affect the customer\r\nloyalty (Y) with significant p-value = 0.000 <0.05. The result of determination\r\ncoefficient of R square of 0.628 that means confidence (X1), commitment (X2),\r\ncommunication (X3), and the handling of complaints (X4) together capable of\r\ninfluencing consumer loyalty Malitika variation of 62.8% the balance of 37 %\r\ninfluenced by other factors such as consumer tastes and other competitors that do\r\nnot factor in this study counting.\r\n\r\nKeywords: relationship marketing, and customer loyalty,"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55202> <http://purl.org/dc/terms/date> "2019" .
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<http://digilib.unila.ac.id/id/document/1888666> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888587> .
<http://digilib.unila.ac.id/id/document/1888666> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888587> .
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<http://digilib.unila.ac.id/id/document/1888666> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55202/12/preview.jpg> .
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<http://digilib.unila.ac.id/id/document/1888667> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1888667> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888587> .
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<http://digilib.unila.ac.id/id/document/1888668> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888587> .
<http://digilib.unila.ac.id/id/document/1888668> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888587> .
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<http://digilib.unila.ac.id/id/document/1888672> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1888584> .
<http://digilib.unila.ac.id/id/document/1888672> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1888584> .
<http://digilib.unila.ac.id/id/document/1888672> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1888584> .
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