?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFISIENSI+PEMASARAN+KAYU+GERGAJIAN+SENGON+(Falcataria%0D%0Amoluccana)+PADA+SAWMILL+RAKYAT+DI+DESA+SUKAMARGA%0D%0AKECAMATAN+ABUNG+TINGGI+KABUPATEN+LAMPUNG+UTARA&rft.creator=RAFICAL+CAHAYA+UTAMA%2C+1514151057&rft.subject=Kehutanan&rft.description=Kayu+merupakan+salah+satu+sumber+daya+alam+yang+dapat+dimanfaatkan+oleh%0D%0Amasyarakat.+Umumnya+kayu+yang+dimanfaatkan+adalah+kayu+gergajian+yang+telah%0D%0Adiolah+pada+sawmill+rakyat.+Jenis+kayu+yang+banyak+digunakan+adalah+jenis+kayu%0D%0Asengon+(Falcataria+moluccana).+Penelitian+ini+bertujuan+untuk+mengetahui%0D%0Asaluran+pemasaran+dan+menganalisis+efisiensi+pemasaran+kayu+gergajian+sengon%0D%0Apada+sawmill+rakyat.+Metode+yang+digunakan+dalam+penelitian+ini+adalah%0D%0Awawancara+dan+observasi+langsung+dengan+lima+responden+pemilik+sawmill+rakyat%0D%0Ayang+dipilih+secara+sengaja+(purposive+sampling).+Kelima+sawmill+rakyat+yang%0D%0Adipilih+adalah+sawmill+yang+memproduksi+kayu+gergajian+sengon+secara%0D%0Aberkelanjutan.+Hasil+penelitian+menunjukkan+bahwa+saluran+pemasaran+kayu%0D%0Agergajian+sengon+pada+sawmill+rakyat+di+Desa+Sukamarga+berjumlah+tiga+saluran%0D%0Apemasaran%2C+yaitu%3A+(1)+sawmill+%E2%80%93+panglong+di+Kotabumi+%E2%80%93+industri+di+luar%0D%0AKotabumi%2C+(2)+sawmill+%E2%80%93+industri+di+luar+Kotabumi%2C+(3)+sawmill+%E2%80%93+pedagang+perantara+%E2%80%93+industri+di+luar+Kotabumi.+Berdasarkan+indikator+share+dan+nilai%0D%0Aefisiensi%2C+pemasaran+kayu+gergajian+sengon+pada+sawmill+rakyat+berjalan%0D%0Adengan+efisien.+Akan+tetapi%2C+jika+dilihat+dari+margin+pemasaran%2C+rasio+profit%0D%0Amargin%2C+dan+share+keseluruhan+maka+pemasaran+kayu+gergajian+sengon+di%0D%0Adesa+ini+belum+berjalan+dengan+efisien.+Hal+ini+karena+margin+pemasarannya%0D%0Aterlampau+tinggi%2C+rasio+profit+margin+yang+tidak+merata%2C+dan+nilai+share+tidak%0D%0Amerata+antar+lembaga+pemasaran.+Pemilik+sawmill+rakyat+sebaiknya+menjual%0D%0Akayu+gergajian+langsung+ke+konsumen+akhir+agar+pemasaran+berjalan+dengan%0D%0Aefisien.+Standar+harga+kayu+gergajian+sengon+perlu+ditetapkan+agar+keuntungan%0D%0Ayang+diraih+setiap+lembaga+pemasaran+tersebar+dengan+merata.%0D%0AKata+Kunci%3A+kayu+gergajian%3B+Lampung+Utara%3B+pemasaran%3B+sawmill%0D%0A%0D%0AWood+is+one+of+the+natural+resources+that+could+be+utilized+by+the+community.%0D%0AGenerally+the+wood+used+was+sawn+timber+which+has+been+treated+on+sawmills%0D%0Amanaged+by+local+people.+The+type+of+wood+that+was+widely+used+is+the+type+of%0D%0AFalcataria+moluccana.+This+study+aims+to+found+out+the+marketing+channels+and%0D%0Aanalyzed+the+marketing+efficiency+of+sengon+sawn+timber+on+sawmills+managed+by%0D%0Alocal+people.+The+method+used+in+this+study+was+interviews+and+direct+observation%0D%0Awith+five+respondents+of+sawmills+managed+by+local+people%2C+owners+who+were%0D%0Adeliberately+selected+(purposive+sampling).+The+five+selected+sawmills+managed%0D%0Aby+local+people+were+sawmills+which+produced+Falcataria+moluccana+sawn%0D%0Atimber+sustainably.+The+results+of+the+study+showed+that+the+marketing+channels+of%0D%0Asengon+sawn+timber+on+sawmills+managed+by+local+people+in+Sukamarga+Village%0D%0Aamount+to+three+marketing+channels%2C+namely%3A+(1)+sawmill+%E2%80%93wood+shop+in+Kotabumi+-+Industries+outside+of+the+Kotabumi%2C+(2)+sawmill+-+industries+outside+of%0D%0Athe+Kotabumi%2C+(3)+sawmill+-+brokers+-+industries+outside+of+the+Kotabumi.+Based%0D%0Aon+the+share+and+value+efficiency+indicators%2C+the+marketing+of+Falcataria%0D%0Amoluccana+sawn+wood+on+the+sawmills+managed+by+local+people+runs+efficiently.%0D%0AHowever%2C+when+viewed+from+marketing+margins%2C+profit+margin+ratios%2C+and+overall%0D%0Ashare%2C+the+marketing+of+Falcataria+moluccana+sawn+wood+in+this+village+has+not%0D%0Abeen+run+efficiently.+This+is+because+the+marketing+margins+are+too+high%2C+the+profit%0D%0Amargin+ratio+is+uneven%2C+and+the+share+value+is+not+evenly+distributed+among%0D%0Amarketing+institutions.+The+owner+of+a+sawmills+managed+by+local+people+should%0D%0Asell+sawn+wood+directly+to+end+consumers+so+that+marketing+runs+efficiently.+The%0D%0Astandard+price+of+Falcataria+moluccana+sawn+timber+needs+to+be+set+so+that+the%0D%0Aprofits+achieved+by+each+marketing+institution+are+spread+evenly.%0D%0AKeywords%3A+marketing%3B+North+Lampung%3B+sawmills%3B+sawn+timber&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019-07-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55214%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55214%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55214%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RAFICAL+CAHAYA+UTAMA%2C+1514151057++(2019)+EFISIENSI+PEMASARAN+KAYU+GERGAJIAN+SENGON+(Falcataria+moluccana)+PADA+SAWMILL+RAKYAT+DI+DESA+SUKAMARGA+KECAMATAN+ABUNG+TINGGI+KABUPATEN+LAMPUNG+UTARA.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55214%2F