%0 Generic
%A RAFICAL CAHAYA UTAMA, 1514151057
%C UNIVERSITAS LAMPUNG
%D 2019
%F eprints:55214
%I FAKULTAS PERTANIAN
%T EFISIENSI PEMASARAN KAYU GERGAJIAN SENGON (Falcataria  moluccana) PADA SAWMILL RAKYAT DI DESA SUKAMARGA  KECAMATAN ABUNG TINGGI KABUPATEN LAMPUNG UTARA
%U http://digilib.unila.ac.id/55214/
%X Kayu merupakan salah satu sumber daya alam yang dapat dimanfaatkan oleh  masyarakat. Umumnya kayu yang dimanfaatkan adalah kayu gergajian yang telah  diolah pada sawmill rakyat. Jenis kayu yang banyak digunakan adalah jenis kayu  sengon (Falcataria moluccana). Penelitian ini bertujuan untuk mengetahui  saluran pemasaran dan menganalisis efisiensi pemasaran kayu gergajian sengon  pada sawmill rakyat. Metode yang digunakan dalam penelitian ini adalah  wawancara dan observasi langsung dengan lima responden pemilik sawmill rakyat  yang dipilih secara sengaja (purposive sampling). Kelima sawmill rakyat yang  dipilih adalah sawmill yang memproduksi kayu gergajian sengon secara  berkelanjutan. Hasil penelitian menunjukkan bahwa saluran pemasaran kayu  gergajian sengon pada sawmill rakyat di Desa Sukamarga berjumlah tiga saluran  pemasaran, yaitu: (1) sawmill – panglong di Kotabumi – industri di luar  Kotabumi, (2) sawmill – industri di luar Kotabumi, (3) sawmill – pedagang perantara – industri di luar Kotabumi. Berdasarkan indikator share dan nilai  efisiensi, pemasaran kayu gergajian sengon pada sawmill rakyat berjalan  dengan efisien. Akan tetapi, jika dilihat dari margin pemasaran, rasio profit  margin, dan share keseluruhan maka pemasaran kayu gergajian sengon di  desa ini belum berjalan dengan efisien. Hal ini karena margin pemasarannya  terlampau tinggi, rasio profit margin yang tidak merata, dan nilai share tidak  merata antar lembaga pemasaran. Pemilik sawmill rakyat sebaiknya menjual  kayu gergajian langsung ke konsumen akhir agar pemasaran berjalan dengan  efisien. Standar harga kayu gergajian sengon perlu ditetapkan agar keuntungan  yang diraih setiap lembaga pemasaran tersebar dengan merata.  Kata Kunci: kayu gergajian; Lampung Utara; pemasaran; sawmill    Wood is one of the natural resources that could be utilized by the community.  Generally the wood used was sawn timber which has been treated on sawmills  managed by local people. The type of wood that was widely used is the type of  Falcataria moluccana. This study aims to found out the marketing channels and  analyzed the marketing efficiency of sengon sawn timber on sawmills managed by  local people. The method used in this study was interviews and direct observation  with five respondents of sawmills managed by local people, owners who were  deliberately selected (purposive sampling). The five selected sawmills managed  by local people were sawmills which produced Falcataria moluccana sawn  timber sustainably. The results of the study showed that the marketing channels of  sengon sawn timber on sawmills managed by local people in Sukamarga Village  amount to three marketing channels, namely: (1) sawmill –wood shop in Kotabumi - Industries outside of the Kotabumi, (2) sawmill - industries outside of  the Kotabumi, (3) sawmill - brokers - industries outside of the Kotabumi. Based  on the share and value efficiency indicators, the marketing of Falcataria  moluccana sawn wood on the sawmills managed by local people runs efficiently.  However, when viewed from marketing margins, profit margin ratios, and overall  share, the marketing of Falcataria moluccana sawn wood in this village has not  been run efficiently. This is because the marketing margins are too high, the profit  margin ratio is uneven, and the share value is not evenly distributed among  marketing institutions. The owner of a sawmills managed by local people should  sell sawn wood directly to end consumers so that marketing runs efficiently. The  standard price of Falcataria moluccana sawn timber needs to be set so that the  profits achieved by each marketing institution are spread evenly.  Keywords: marketing; North Lampung; sawmills; sawn timber