?url_ver=Z39.88-2004&rft_id=1414131134&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+KONSUMEN+DALAM+PEMBELIAN+BERAS+SIGER+DI%0D%0AKELOMPOK+WANITA+TANI+MELATI+PEKON+MARGOSARI%0D%0A%0D%0AKECAMTAN+PAGELARAN+UTARA&rft.creator=Novia+Setyaningrum%2C+1414131134&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+sikap+konsumen+terhadap+atribut%0D%0ABeras+Siger%2C+proses+pengambilan+keputusan+konsumen+dalam+pembelian+Beras%0D%0ASiger+dan+faktor-faktor+dominan+yang+mempengaruhi+pengambilan+keputusan%0D%0Apembelian+Beras+Siger.+Pengumpulan+data+dilaksanakan+pada+bulan+Januari%0D%0Asampai+dengan+April+2019.+Teknik+pengambilan+sampel+yang+di+gunakan+dalam%0D%0Apenelitian+adalah+snowballing+sampling.+Jumlah+sampel+dalam+penelitian+ini%0D%0Asebanyak+38+orang+ibu+rumah+tangga+yang+memenuhi+kriteria+yaitu+membeli+dan%0D%0Amengkonsumsi+Beras+Siger.+Tujuan+pertama+dianalisis+dengan+Model%0D%0AMultiatribut+Fishbein%2C+tujuan+ke+dua+dianalisis+dengan+analisis+deskriptif+kualitatif%0D%0Adan+tujuan+ketiga+dengan+analisis+komponen+utama.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+atribut+rasa+mendapat+skor+sikap+tertinggi+sebesar+18%2C96%2C%0D%0Asementara+atribut+kemudahan+memperoleh+mendapat+skor+sikap+terendah+sebesar%0D%0A11%2C87.+Proses+pengambilan+keputusan+pembelian+Beras+Siger+oleh+konsumen%0D%0Amelalui+semua+tahap%2C+yaitu+tahap+pengenalan+kebutuhan%2C+pencarian+informasi%2C%0D%0Aevaluasi+alternatif%2C+keputusan+pembelian+dan+evaluasi+pasca+pembelian+Beras%0D%0ASiger.+Terdapat+tiga+komponen+dominan+yang+mempengaruhi+keputusan%0D%0Apembelian+Beras+Siger+antara+lain+kesesuaian+harga%2C+daya+tarik+dan+kebiasaan.%0D%0A%0D%0AKata+kunci+%3A+Analisis+komponen+utama%2C+Beras+Siger%2C+perilaku+konsumen%2C+sikap%0D%0A%0D%0Akonsumen+This+study+aims+at+analyzing+consumers+attitudes+towards+attributes+of+Siger+Rice%2C%0D%0Aconsumer+decision-making+processes+in+the+purchase+of+Siger+Rice+and+dominant%0D%0Afactors+that+influence+the+decision+in+purchasing+Siger+Rice.+Data+collection+was%0D%0Aconducted+from+January+to+April+2019.+The+sampling+technique+used+in+the+study%0D%0Awas+snowballing+sampling.+The+number+of+samples+in+this+study+were+38%0D%0Ahousewives+who+met+the+criteria+of+buying+and+consuming+Siger+Rice.+The+first%0D%0Aobjective+was+analyzed+by+the+Fishbein+Multiatribute+Model%2C+the+second+objective%0D%0Awas+analyzed+by+qualitative+descriptive+analysis+and+the+third+objective+was%0D%0Aanalyzed+by+analysis+of+the+main+components.+The+results+showed+that+the+taste%0D%0Aattribute+got+the+highest+attitude+score+of+18%2C96%2C+while+the+ease+of+obtaining%0D%0Aattribute+had+the+lowest+attitude+score+of+11%2C87.+The+process+of+making+Siger+Rice%0D%0Apurchase+decisions+by+consumers+through+all+stages%2C+the+need+recognition%2C%0D%0A%0D%0Ainformation+searching%2C+evaluation+of+alternative%2C+purchase+decisions+and+post-%0D%0Apurchase+evaluation.+There+are+three+dominant+components+that+influence+the%0D%0A%0D%0Apurchasing+decision+of+siger+rice%2Cthe+price+conformity%2C+attractiveness+and+habit.%0D%0A%0D%0AKeywords%3A+Analysis+of+main+components%2C+consumer+attitudes%2C+consumer+behavior%2C%0D%0A%0D%0Asiger+rice.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55239%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55239%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55239%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Novia+Setyaningrum%2C+1414131134++(2019)+PERILAKU+KONSUMEN+DALAM+PEMBELIAN+BERAS+SIGER+DI+KELOMPOK+WANITA+TANI+MELATI+PEKON+MARGOSARI+KECAMTAN+PAGELARAN+UTARA.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55239%2F