<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/eprint/55239> <http://purl.org/dc/terms/title> "PERILAKU KONSUMEN DALAM PEMBELIAN BERAS SIGER DI\r\nKELOMPOK WANITA TANI MELATI PEKON MARGOSARI\r\n\r\nKECAMTAN PAGELARAN UTARA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55239> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk menganalisis sikap konsumen terhadap atribut\r\nBeras Siger, proses pengambilan keputusan konsumen dalam pembelian Beras\r\nSiger dan faktor-faktor dominan yang mempengaruhi pengambilan keputusan\r\npembelian Beras Siger. Pengumpulan data dilaksanakan pada bulan Januari\r\nsampai dengan April 2019. Teknik pengambilan sampel yang di gunakan dalam\r\npenelitian adalah snowballing sampling. Jumlah sampel dalam penelitian ini\r\nsebanyak 38 orang ibu rumah tangga yang memenuhi kriteria yaitu membeli dan\r\nmengkonsumsi Beras Siger. Tujuan pertama dianalisis dengan Model\r\nMultiatribut Fishbein, tujuan ke dua dianalisis dengan analisis deskriptif kualitatif\r\ndan tujuan ketiga dengan analisis komponen utama. Hasil penelitian\r\nmenunjukkan bahwa atribut rasa mendapat skor sikap tertinggi sebesar 18,96,\r\nsementara atribut kemudahan memperoleh mendapat skor sikap terendah sebesar\r\n11,87. Proses pengambilan keputusan pembelian Beras Siger oleh konsumen\r\nmelalui semua tahap, yaitu tahap pengenalan kebutuhan, pencarian informasi,\r\nevaluasi alternatif, keputusan pembelian dan evaluasi pasca pembelian Beras\r\nSiger. Terdapat tiga komponen dominan yang mempengaruhi keputusan\r\npembelian Beras Siger antara lain kesesuaian harga, daya tarik dan kebiasaan.\r\n\r\nKata kunci : Analisis komponen utama, Beras Siger, perilaku konsumen, sikap\r\n\r\nkonsumen This study aims at analyzing consumers attitudes towards attributes of Siger Rice,\r\nconsumer decision-making processes in the purchase of Siger Rice and dominant\r\nfactors that influence the decision in purchasing Siger Rice. Data collection was\r\nconducted from January to April 2019. The sampling technique used in the study\r\nwas snowballing sampling. The number of samples in this study were 38\r\nhousewives who met the criteria of buying and consuming Siger Rice. The first\r\nobjective was analyzed by the Fishbein Multiatribute Model, the second objective\r\nwas analyzed by qualitative descriptive analysis and the third objective was\r\nanalyzed by analysis of the main components. The results showed that the taste\r\nattribute got the highest attitude score of 18,96, while the ease of obtaining\r\nattribute had the lowest attitude score of 11,87. The process of making Siger Rice\r\npurchase decisions by consumers through all stages, the need recognition,\r\n\r\ninformation searching, evaluation of alternative, purchase decisions and post-\r\npurchase evaluation. There are three dominant components that influence the\r\n\r\npurchasing decision of siger rice,the price conformity, attractiveness and habit.\r\n\r\nKeywords: Analysis of main components, consumer attitudes, consumer behavior,\r\n\r\nsiger rice."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55239> <http://purl.org/dc/terms/date> "2019" .
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<http://digilib.unila.ac.id/id/document/1889300> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
<http://digilib.unila.ac.id/id/document/1889300> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
<http://digilib.unila.ac.id/id/document/1889300> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/55239/12/preview.jpg> .
<http://digilib.unila.ac.id/id/document/1889300> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55239/12/preview.jpg> .
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<http://digilib.unila.ac.id/id/eprint/55239> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/1889301> .
<http://digilib.unila.ac.id/id/document/1889301> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1889301> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
<http://digilib.unila.ac.id/id/document/1889301> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
<http://digilib.unila.ac.id/id/document/1889301> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
<http://digilib.unila.ac.id/id/document/1889301> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/55239/13/medium.jpg> .
<http://digilib.unila.ac.id/id/document/1889301> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55239/13/medium.jpg> .
<http://digilib.unila.ac.id/55239/13/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55239> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/1889302> .
<http://digilib.unila.ac.id/id/document/1889302> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1889302> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
<http://digilib.unila.ac.id/id/document/1889302> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
<http://digilib.unila.ac.id/id/document/1889302> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1889248> .
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<http://digilib.unila.ac.id/id/document/1889302> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55239/14/small.jpg> .
<http://digilib.unila.ac.id/55239/14/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/1889318> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889318> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889318> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
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<http://digilib.unila.ac.id/id/document/1889318> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55239/15/lightbox.jpg> .
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<http://digilib.unila.ac.id/id/document/1889319> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889319> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889319> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/55239/16/preview.jpg> .
<http://digilib.unila.ac.id/id/document/1889319> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55239/16/preview.jpg> .
<http://digilib.unila.ac.id/55239/16/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55239> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/1889320> .
<http://digilib.unila.ac.id/id/document/1889320> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/1889320> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889320> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889320> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
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<http://digilib.unila.ac.id/id/document/1889320> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55239/17/medium.jpg> .
<http://digilib.unila.ac.id/55239/17/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/1889321> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889321> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889321> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/1889251> .
<http://digilib.unila.ac.id/id/document/1889321> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/55239/18/small.jpg> .
<http://digilib.unila.ac.id/id/document/1889321> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/55239/18/small.jpg> .
<http://digilib.unila.ac.id/55239/18/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/55239/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://digilib.unila.ac.id/55239/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/55239> .
<http://digilib.unila.ac.id/id/subject/General> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/General> <http://www.w3.org/2004/02/skos/core#prefLabel> " " .
<http://digilib.unila.ac.id/id/eprint/55239> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/General> .