?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+PADA+PT+ERA+GLOBAL+PRIORITAS%0D%0A%0D%0ADI+BANDAR+LAMPUNG&rft.creator=Rahmat+Tullah%2C+1541011041&rft.subject=+&rft.description=The+population+density+in+Lampung+Province+is+increasing+every+day%2C+so+is+the+need+for+housing.+A+property+company+is+a+company+engaged+in+the+construction+of+apartments%2C+housing%2C+offices%2C+real+estate+and+so+on.+Business+competition+in+the+property+sector+is+very+tight%2C+because+in+Lampung+Province+many+companies+are+engaged+in+the+property+sector%2C+therefore+companies+must+have+the+right+strategies%0D%0Ain+order+to+compete+and+survive.+The+main+competitors+of+PT+Era+Global+Prioritas+are+PT+Waringin+Jaya+Perdana+and+PT+Fajrina+Citra+Persada.+This+study+aims+to+determine+the+business+strategies+used+by+PT+Era+Global+Prioritas+and%0D%0Arecommend+priority+strategies+that+are+analyzed+by+descriptive+methods+and+stages+of+formulations+namely+IFE+and+EFE+matrix%2C+IE+matrix%2C+SWOT+and+selection+of+priority+strategy+alternatives+using+the+QSPM+method.+The+results+of+the+study+based+on+the+IFE+and+EFE+matrices+obtained+a+total+value+of+3.62+and+3.05.+The+results+of+the+IE+Era+Global+Priorits+formulation+and+mapping+matrix+are+in+Growth+and+Build+positions+(growing+and+building).+Based+on+the+position+of+the+company+the+right+alternative+strategy+to+be+used+by+the+company+is+an+incentive+strategy+(market+penetration%2C+market+development+and+product+development).+The+results+of+the+SWOT+analysis+produced+8+strategies%0D%0Awhich+were+then+prioritized+with+the+QSPM+method%2C+namely+expanding+market+share+to+conduct+effective+and+efficient+promotions+with+the+highest+number+of+attraction+values+(STAS)+of+3.22.+Suggestions+for+PT+Era+Global+Prioritas+should+continue+to+expand+the+collaboration+with+various+parties%2C+product+quality+management%2C+increase+promotion+effectiveness%2C+conduct+marketing+evaluations%2C+improve+promotion+through+the+internet+both+social+media+and+websites%2C+make+marketing+innovations%2C+make+product+innovations.+Keywords%3A+PT+Global+Priority+Era%2C+Internal+Factors%2C+External+Factors%2C+IFE+Matrix%2C+EFE+Matrix%2C+IE+Matrix%2C+SWOT+Matrix%2C+QSPM%0D%0A%0D%0A%0D%0AKepadatan+penduduk+di+Provinsi+Lampung+kian+hari+semakin+bertambah%2C+begitu+pula+dengan+kebutuhan+akan+rumah.+Perusahaan+properti+merupakan+perusahaan+yang+bergerak+dalam+bidang+pembangunan+apartemen%2C+perumahan%2C+perkantoran%2C+real+estate+dan+sebagainya.+Persaingan+bisnis+dalam+bidang+properti+sangat+ketat%2C+karena+di+Provinsi+Lampung+banyak+perusahaan+yang+bergerak+di+sektor+properti%2C+oleh+karena+itu+perusahaan+harus+memiliki+strategi+yang+tepat+agar+dapat+bersaing+dan+bertahan.+Pesaing+utama+dari+PT+Era+Global+Prioritas+adalah+PT+Waringin+Jaya+Perdana+dan+PT+Fajrina+Citra+Persada.+Penelitian+ini+bertujuan+untuk+meng+etahui+strategi+bisnis+yang+digunakan+oleh+PT+Era+Global+Prioritas+dan+merekomendasikan+prioritas+strategi+yang+dianalisis+dengan+metode+deskriptif+dan+tahapan+formulasiformulasi+yaitu+matriks+IFE+dan+EFE%2C+matriks+IE%2C+SWOT+dan+pemilihan+alternatif+strateg+i+prioritas+dengan+menggunakan+metode+QSPM.+Hasil+penelitian+berdasarkan+matriks+IFE+dan+EFE+diperoleh+total+nilai+sebesar+3.62+dan+3.05.+Hasil+perumusan+dan+pemetaan+matriks+IE+PT+Era+Global+Priorits+berada+pada+posisi+Growth+and+Build+(tumbuh+dan+bangun)+.+Berdasarkan+posisi+perusahaan+tersebut+alternatif+strategi+yang+tepat+untuk+digunakan+oleh+perusahaan+adalah+strategi+insentif+(penetrasi+pasar%2C+pengembangan+produk).+pasar+dan+pengembangan+Hasil+analisis+SWOT+dihasilkan+8+stategi+yang+kemudian+dipriorit+dengan+metode+QSPM+yaitu+askan+Memperluas+pangsa+pasar+melakukan+promosi+yang+efektif+dan+efesien+dengan+jumlah+nilai+daya+tar+ik+(STAS)+tertinggi+sebesar+3.22+Saran+untuk+PT+Era+Global+Prioritas+sebaiknya+terus+melakukan+.+memperluas+jalinan+kerjasama+dengan+berbagai+pihak%2C+manajemen+mutu+produk%2C+meningkatkan+efektifitas+promosi%2C+melakukan+evaluasi+pemasaran%2C+meningkatkan+promosi+baik+melalui+internet+baik+media+sosial+maupun+website%2C+melakukan+inovasi+pemasaran%2C+melakukan+i+novasi+produk.+Kata+Kunci%3A+PT+Era+Global+Prioritas%2C+Faktor+Internal%2C+Faktor+Eksternal%2C+Matriks+IFE%2C+Matriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%2C+QSPM&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55252%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55252%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55252%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rahmat+Tullah%2C+1541011041++(2019)+ANALISIS+STRATEGI+BISNIS+PADA+PT+ERA+GLOBAL+PRIORITAS+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55252%2F