?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BAURAN+PROMOSI+TERHADAP%0D%0A%0D%0AKEPUASAN+PELANGGAN%0D%0A%0D%0A(Survei+pada+Member+Oriflame+di+Bandar+Lampung)&rft.creator=Puja+Lestari%2C+1511011108&rft.subject=+&rft.description=Business+competition+in+the+current+era+of+globalization+is+growing+rapidly.%0D%0AIn+line+with+this%2C+the+industrial+world+is+increasingly+expanding.+Oriflame+is%0D%0Aa+cosmetics+company+that+offers+high-quality+cosmetics+and+natural+care%0D%0Aproducts+through+a+network+of+independent+sellers+(independent%0D%0Asalespeople)%2C+which+is+different+from+the+general+retail+system.+Oriflame+was%0D%0Aestablished+in+Indonesia+since+1986+and+has+triumphed+in+Indonesia.+In%0D%0A2016+to+2018+Oriflame+increased+in+the+Top+Brand+Indonesia.+The+purpose%0D%0Aof+this+study+was+to+study+the+effect+of+Promotion+Mix+on+Customer%0D%0ASatisfaction.+Promotion+Mix+is+the+best+combination+of+strategies+from+the%0D%0Avariables.+Customer+satisfaction+is+feeling+happy+or+satisfied+someone+after%0D%0Acomparing+between+expectations+and+what+can+be+obtained.+The+sampling%0D%0Amethod+uses+a+non-probability+sampling+method+with+a+purposive+sampling%0D%0Atechnique.+The+number+of+samples+in+this+study+were+100+respondents+who%0D%0Aknew+Oriflame+Body+Mist+products.+Statistical+analysis+method+consisting+of%0D%0Amultiple+linear+regression+analysis%2C+partial+significant+test+(t+test)%2C+and%0D%0Aanalysis+of+determination+(R2).+The+results+of+this+study+indicate+that+the%0D%0Avariable+Advertising+(Advertising)+(X1)%2C+Sales+Promotion+(Sales+Promotion)%0D%0A(X2)%2C+Public+Relations+and+Publicity+(Public+Relations)+(X3)%2C+Personal+Sales%0D%0A(Personal+Sales)+(X4)%2C+and+Direct+Marketing+(Direct+Marketing)%2C+(X5)+has+a%0D%0Asignificant+positive+effect+with+a+contribution+of+39.3%25+on+customer%0D%0Asatisfaction..+Keywords%3A+promotion+mix%2C+customer+satisfaction%0D%0APersaingan+bisnis+di+era+globalisasi+saat+ini+berkembang+dengan+cepat.%0D%0ASejalan+dengan+hal+tersebut+maka+dunia+industri+ikut+berkembang+semakin%0D%0Aluas.+Oriflame+adalah+perusahaan+kosmetika+yang+menawarkan+produk%0D%0Akosmetik+dan+perawatan+alami+berkualitas+tinggi+melalui+jaringan+penjual%0D%0Amandiri+(independent+sales+force)%2C+yang+berbeda+dengan+sistem+retail+pada%0D%0Aumumnya.+Oriflame+didirikan+di+Indonesia+sejak+tahun+1986+dan+telah%0D%0Aberjaya+di+Indonesia.+Pada+tahun+2016+hingga+2018+Oriflame+mengalami%0D%0Apenurunan+pada+Top+Brand+Indonesia.+Tujuan+dari+penelitian+ini+adalah%0D%0Auntuk+mengetahui+pengaruh+Bauran+Promosi+terhadap+Kepuasan%0D%0APelanggan.+Bauran+Promosi+adalah+kombinasi+strategi+yang+paling+baik%0D%0Adari+variabel-variabelnya.+Kepuasan+pelanggan+adalah+perasaan+senang%0D%0Aatau+kecewa+seseorang+setelah+membandingkan+antara+harapan+dengan+apa%0D%0Ayang+di+dapat.+Metode+pengambilan+sampel+menggunakan+metode+non-+probability+sampling+dengan+teknik+purposive+sampling.+Jumlah+sampel%0D%0Adalam+penelitian+ini+berjumlah+100+responden+yang+mengetahui+produk%0D%0ABody+Mist+Oriflame.+Metode+analisis+statistik+yang+terdiri+dari%2C+analisis%0D%0Aregresi+linier+berganda%2C+pengujian+signifikan+parsial+(uji+t)%2C+dan+analisis%0D%0Adeterminasi+(R%0D%0A2%0D%0A).+Hasil+penelitian+ini+menunjukkan+bahwa+variable%0D%0APeriklanan+(Advertising)+(X1)%2C+Promosi+Penjualan+(Sales+Promotion)+(X2)%2C%0D%0AHubungan+Masyarakat+dan+Publisitas+(Public+Relations)+(X3)%2C+Penjualan%0D%0ASecara+Pribadi+(Personal+Selling)+(X4)%2C+dan+Pemasaran+Langsung+(Direct%0D%0AMarketing)%2C+(X5)+berpengaruh+positif+secara+signifikan+dengan%0D%0Asumbangan+sebesar+39%2C3%25+terhadap+kepuasan+pelanggan.%0D%0A%0D%0AKata+Kunci+%3A+bauran+promosi%2C+kepuasan+pelanggan&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55256%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55256%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55256%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Puja+Lestari%2C+1511011108++(2019)+PENGARUH+BAURAN+PROMOSI+TERHADAP+KEPUASAN+PELANGGAN+(Survei+pada+Member+Oriflame+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55256%2F