?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENGARUH+KESADARAN+MEREK+DAN+CITRA+MEREK%0D%0ATERHADAP+KEPERCAYAAN+MEREK+SEPATU+OLAHRAGA%0D%0A(Studi+pada+Pengguna+Sepatu+Olahraga+Merek+Nike+dan+Adidas%0D%0A%0D%0Adi+Bandar+Lampung)&rft.creator=Novia+Annessa+Putri%2C+1511011129&rft.subject=+&rft.description=Persaingan+di+industri+peralatan+olahraga+saat+ini+berkembang+mengikuti+perkembangan+mode%0D%0Adunia+khususnya+pada+sepatu+olahraga.+Saat+ini+sepatu+olahraga+selain+digunakan+untuk%0D%0Aberolahraga%2C+juga+digunakan+untuk+kegiatan+sehari-hari+sehingga+kesan+sporty+melekat+pada%0D%0Ayang+memakainya.+Sehingga+banyaknya+merek+pada+sepatu+olahraga+berlomba-lomba%0D%0Amengeluarkan+produk+yang+berkualitas%2C+tidak+terkecuali+pada+merek+Nike+dan+Adidas+yang%0D%0Aselalu+mengeluarkan+produk+%E2%80%93+produk+dengan+kualitas+yang+baik%2C+sehingga+kedua+merek%0D%0Atersebut+menjadi+merek+teratas+dalam+data+penjualan+sepatu+olahraga+secara+global.+Tujuan%0D%0Adalam+penelitian+ini+dilakukan+untuk+mengetahui+pengaruh+kesadaran+merek+dan+citra+merek%0D%0Aterhadap+kepercayaan+merek+sepatu+olahraga+di+Bandar+Lampung.%0D%0AMetode+penelitian+ini+menggunakan+metode+non-probability+sampling+dengan+teknik%0D%0Apurposive+sampling.+Jumlah+sampel+yang+digunakan+dalam+penelitian+ini+sebanyak+100%0D%0Aresponden+dengan+kriteria+para+pengguna+sepatu+olahraga+merek+Nike+dan+Adidas+di+Bandar%0D%0ALampung.+Alat+analisis+data+yang+digunakan+adalah+analisis+regresi+linear+berganda+dengan%0D%0Amenggunakan+software+SPSS.+Hasil+penelitian+ini+menyatakan+bahwa+hasil+uji+koefisien+determinasi+R+square+sebesar+0%2C818%0D%0Ahal+ini+berarti+Kesadaran+Merek+(X1)+dan+Citra+Merek+(X2)+berperan+dalam+memberikan%0D%0Asumbangan+variabel+Kepercayaan+Merek+(Y)+sebesar+81%2C8%25+sisanya+dipengaruhi+oleh%0D%0Avariabel+lain.%0D%0A%0D%0AKata+Kunci%3A+Kesadaran+Merek%2C+Citra+Merek+dan+Kepercayaan+Merek.%0D%0ACompetition+in+industry+of+sports+equipment+is+currently+develop+by+following+the%0D%0Adevelopment+of+world+fashion%2C+especially+in+athletic+shoes.+At+this+time+athletic+shoes+besides%0D%0Abeing+used+for+exercise%2C+is+also+used+for+daily+activities+so+that+the+sporty+impression+is%0D%0Aattached+to+those+who+wear+them.+So+that+many+brands+in+athletic+shoes+are+competing+to%0D%0Aproduce+quality+products%2C+including+Nike+and+Adidas+brands+that+always+issue+good+quality%0D%0Aproducts%2C+so+that+the+two+brands+become+the+top+brands+in+data+on+sales+of+sports+shoes%0D%0Aglobally.%0D%0AThe+purpose+of+this+study+was+to+determine+the+effect+of+brand+awareness+and+brand+image+on%0D%0Athe+trust+of+sports+shoe+brands+in+Bandar+Lampung.+This+research+method+uses+a+non-+probability+sampling+method+with+a+purposive+sampling+technique.+The+number+of+samples%0D%0Aused+in+this+study+were+100+respondents+with+the+criteria+of+users+of+Nike+and+Adidas+brand%0D%0Asports+shoes+in+Bandar+Lampung.+The+data+analysis+tool+used+is+multiple+linear+regression%0D%0Aanalysis+using+SPSS+software.%0D%0AThe+results+of+this+study+state+that+the+test+results+of+R+square+determination+coefficient+of%0D%0A0.818+mean+that+Brand+Awareness+(X1)+and+Brand+Image+(X2)+play+a+role+in+contributing+to%0D%0ABrand+Trust+variable+(Y)+of+81%2C8%25+and+the+remainder+is+influenced+by+other+variables.%0D%0A%0D%0AKeywords%3A+Brand+Awareness%2C+Brand+Image+and+Brand+Trust.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55261%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55261%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55261%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Novia+Annessa+Putri%2C+1511011129++(2019)+ANALISIS+PENGARUH+KESADARAN+MEREK+DAN+CITRA+MEREK+TERHADAP+KEPERCAYAAN+MEREK+SEPATU+OLAHRAGA+(Studi+pada+Pengguna+Sepatu+Olahraga+Merek+Nike+dan+Adidas+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55261%2F