?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN+DAN+HARGA+TERHADAP%0D%0ALOYALITAS+PELANGGAN+PADA+JASA+BARBIE+LAUNDRY%0D%0A%0D%0ADI+BANDAR+LAMPUNG&rft.creator=NASYA+LARAS+SATY%2C+1511011097&rft.subject=+&rft.description=The+problem+of+this+study+is+whether+the+quality+of+service+and+price+effect+on%0D%0Acustomer+loyalty+in+services+Laundry+Barbie+in+Bandar+Lampung.+The+hypothesis%0D%0Aof+this+study+is+thought+to+affect+prices+and+service+quality+on+customer+loyalty+in%0D%0Aservices+Laundry+Barbie+in+Bandar+Lampung.+The+total+sample+of+100%0D%0Arespondents+of+this+study+with+the+characteristic+Barbie+never+use+the+services%0D%0ALaundry.+The+study+states+that+the+results+of+hypothesis+testing+quality+of+service%0D%0A(X1)+and+price+(X2)+simultaneously+affect+the+customer+loyalty+(Y)+with+significant%0D%0Ap-value+%3D+0.000+%3C0.05.+The+result+of+determination+coefficient+of+R+square+of%0D%0A0.831+this+means+that+Quality+of+Service+(X1)+and+Price+(X2)+play+a+role+in%0D%0Acontributing+variables+by+83.1%25+Customer+Loyalty+remaining+16%2C9%25.%0D%0A%0D%0AKeywords+%3A+Quality+of+service%2C+price+and+customer+loyalty.%0D%0APermasalahan+penelitian+ini+adalah+apakah+kualitas+layanan+dan+harga%0D%0Aberpengaruh+terhadap+loyalitas+pelanggan+pada+jasa+Barbie+Laundry+di+Bandar%0D%0ALampung.+Hipotesis+penelitian+ini+adalah+diduga+kualitas+pelayanan+dan+harga%0D%0Aberpengaruh+terhadap+loyalitas+pelanggan+pada+jasa+Barbie+Laundry+di+Bandar%0D%0ALampung.+Jumlah+sampel+penelitian+ini+sebanyak+100+responden+dengan%0D%0Akarakteristik+pernah+menggunakan+jasa+Barbie+Laundry.+Hasil+penelitian%0D%0Amenyatakan+bahwa+hasil+uji+hipotesis+kualitas+layanan+(X1)+dan+harga+(X2)+secara%0D%0A%0D%0Asimultan+berpengaruh+terhadap+loyalitas+pelanggan+(Y)+dengan+nilai+signifikan+p-%0D%0Avalue+%3D+0%2C000+%3C+0%2C05.+Hasil+uji+koefisien+determinasi+sebesar+R+square+sebesar%0D%0A%0D%0A0%2C831+hal+ini+berarti+Kualitas+Layanan+(X1)+dan+Harga+(X2)+berperan+dalam%0D%0Amemberikan+sumbangan+variabel+Loyalitas+Pelangan+sebesar+83%2C1%25+sisanya%0D%0A16%2C9%25+dipengaruhi+varibel+lain+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0A%0D%0AKata+kunci+%3A+kualitas+layanan%2C+harga+dan+loyalitas+pelanggan&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55263%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55263%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55263%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NASYA+LARAS+SATY%2C+1511011097++(2019)+PENGARUH+KUALITAS+PELAYANAN+DAN+HARGA+TERHADAP+LOYALITAS+PELANGGAN+PADA+JASA+BARBIE+LAUNDRY+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55263%2F