?url_ver=Z39.88-2004&rft_id=1314131164&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP+DAN+KEPUASAN+KONSUMEN+RUMAH+MAKAN+%E2%80%9CXXX%E2%80%9D%0D%0A%0D%0ALAMONGAN+DI+BANDAR+LAMPUNG&rft.creator=Rinty+Azaria%2C+1314131164&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+memahami+sikap+dan+kepuasan+konsumen+terhadap%0D%0Arumah+makan.+Penelitian+ini+dilakukan+di+Rumah+Makan+%E2%80%9CXXX%E2%80%9D+Lamongan+di%0D%0ABandar+Lampung.+Pengambilan+data+dilaksanakan+pada+Bulan+Januari-Februari%0D%0A2019+dengan+menggunakan+metode+studi+kasus+dengan+jumlah+sampel+60+orang%0D%0Ayang+dipilih+dengan+metode+non+probability+sampling.+Analisis+data+menggunakan%0D%0AModel+Multiatribut+Fishbein%2C+Customer+Satisfaction+Index+dan+Importance%0D%0APerformance+Analysis.+Hasil+penelitian+dalam+analisis+sikap+konsumen+terhadap%0D%0Arumah+makan%2C+yang+mendapat+skor+sikap+tertinggi+adalah+rasa.+Tingkat+kepuasan%0D%0Arumah+makan+mendapatkan+nilai+sebesar+83%2C73+persen+masuk+kedalam+kategori%0D%0Asangat+puas.+Rumah+makan+sudah+melaksanakan+kinerja+atribut+produk+sesuai%0D%0Adengan+keinginan+konsumen.%0D%0AKata+kunci%3A+kepuasan%2C+konsumen%2C+rumah+makan+This+study+aims+to+understand+attitudes+and+consumer+satisfaction+toward%0D%0Arestaurant.+This+research+is+conducted+at+%22XXX%22+Lamongan+Restaurant+in+Bandar%0D%0ALampung.+Data+collection+was+carried+out+in+January-February+2019+using+the%0D%0Acase+study+method+with+the+number+of+respondents+is+60+people+and+selected+by%0D%0Athe+non+probability+sampling+method.+Data+analysis+uses+Multiatribut+fishbein%0D%0AModel%2C+Customer+Satisfaction+Index+and+Importance+Performance+Analysis.+The%0D%0Aresult+of+the+research+shows+that+taste+gets+the+highest+score+for+analysis+of%0D%0Aconsumer+attitude+toward+restaurant.+The+satisfaction+level+of+the+restaurant+gets+a%0D%0Avalue+of+83.73+percent+into+the+very+satisfied+category.+Restaurant+has%0D%0Aimplemented+the+product+attributs+suitable+with+consumer+wishes.%0D%0AKey+Words+%3A+Consumer%2C+Restaurant%2C+Satisfaction&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55298%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55298%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55298%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++Rinty+Azaria%2C+1314131164++(2019)+SIKAP+DAN+KEPUASAN+KONSUMEN+RUMAH+MAKAN+%E2%80%9CXXX%E2%80%9D+LAMONGAN+DI+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55298%2F