?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BAURAN+PROMOSI+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+MOBIL+LCGC+(LOW+COST+GREEN+CAR)+MEREK%0D%0A%0D%0ATOYOTA+AGYA+DI+BANDAR+LAMPUNG&rft.creator=M.+REYNALDO+AZHARI%2C+1511011134&rft.subject=+&rft.description=Penurunan+penjualan+mobil+Toyota+Agya+selama+kurun+waktu+2016%2C+2017%2C+2018%2C%0D%0Adapat+mengindikasikan+bahwa+bauran+promosi+yang+dilakukan+kurang+maksimal.%0D%0AHal+tersebut+yang+menjadi+pokok+masalah+dalam+penelitian+ini+sehingga+penelitian%0D%0Aini+bertujuan+untuk+menguji+pengaruh+bauran+promosi+terhadap+keputusan%0D%0Apembelian+mobil+LCGC+merek+Toyota+Agya+di+Bandar+Lampung.+Teknik%0D%0Apengambilan+sampel+menggunakan+metode+purposive+sampling+sehingga%0D%0Adidapatkan+sampel+sebanyak+100+responden.+Teknik+analisis+data+dalam+penelitian%0D%0Aini+menggunakan+analisis+regresi+linier+berganda.+Hasil+pengujian+hipotesis+secara%0D%0Aparsial+dengan+tingkat+%CE%B1%3D+5%25+(0%2C05)+menunjukkan+bahwa+seluruh+hipotesis%0D%0Aditerima.+Artinya%2C+bauran+promosi+(periklanan%2C+penjualan+pribadi%2C+hubungan%0D%0Amasyarakat%2C+promosi+penjualan%2C+pemasaran+langsung)+berpengaruh+secara+parsial%0D%0Adan+simultan+dan+signifikan+terhadap+keputusan+pembelian+mobil+LCGC+merek%0D%0AToyota+Agya+di+Bandar+Lampung.%0D%0A%0D%0AKata+Kunci%3A+Periklanan%2C+Pribadi%2C+Hubungan+Masyarakat%2C+Promosi+Penjualan%2C%0D%0AThe+depression+in+sales+volume+of+Toyota+Agya+car+over+the+periods+2016%2C+2017%2C%0D%0A2018+was+indicate+that+the+promotion+mix+were+not+optimal.+This+is+the+main%0D%0Aproblem+in+this+study%2C+so+the+purpose+of+this+research+are+to+examine+the+effect+of%0D%0Athe+promotion+mix+on+purchasing+decision+of+the+LCGC+brand+Toyota+Agya+in%0D%0ABandar+Lampung.+The+sampling+technique+used+purposive+sampling+method%2C+so%0D%0Athat+the+sample+are+obtained+100+respondents.+Data+analysis+techniques+had+used%0D%0Amultiple+linear+regression+analysis.+Hypothesis+testing+using+the+t-test+with+a+level%0D%0Aof+%CE%B1+%3D+5%25+(0.05)+indicate%2C+that+all+of+the+hypothesis+are+accepted.+It+means%0D%0Apromotion+mix+variables+(advertising%2C+personal+sales%2C+public+relations%2C+sales%0D%0Apromotion%2C+direct+marketing)%2C+had+partial+and+simultaneous+and+significant+effect%0D%0Ato+the+purchase+decision+of+LCGC+brand+is+Toyota+Agya+car+in+Bandar+Lampung%0D%0A%0D%0AKata+Kunci%3A+Advertising%2C+Personal%2C+Public+Relations%2C+Sales+Promotion%2C+Direct%0D%0A%0D%0AMarketing%2C+Promotion+Mix%2C+Purchase+Decision.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55371%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55371%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55371%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M.+REYNALDO+AZHARI%2C+1511011134++(2019)+PENGARUH+BAURAN+PROMOSI+TERHADAP+KEPUTUSAN+PEMBELIAN+MOBIL+LCGC+(LOW+COST+GREEN+CAR)+MEREK+TOYOTA+AGYA+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55371%2F