<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG"^^ . "Penurunan penjualan mobil Toyota Agya selama kurun waktu 2016, 2017, 2018,\r\ndapat mengindikasikan bahwa bauran promosi yang dilakukan kurang maksimal.\r\nHal tersebut yang menjadi pokok masalah dalam penelitian ini sehingga penelitian\r\nini bertujuan untuk menguji pengaruh bauran promosi terhadap keputusan\r\npembelian mobil LCGC merek Toyota Agya di Bandar Lampung. Teknik\r\npengambilan sampel menggunakan metode purposive sampling sehingga\r\ndidapatkan sampel sebanyak 100 responden. Teknik analisis data dalam penelitian\r\nini menggunakan analisis regresi linier berganda. Hasil pengujian hipotesis secara\r\nparsial dengan tingkat α= 5% (0,05) menunjukkan bahwa seluruh hipotesis\r\nditerima. Artinya, bauran promosi (periklanan, penjualan pribadi, hubungan\r\nmasyarakat, promosi penjualan, pemasaran langsung) berpengaruh secara parsial\r\ndan simultan dan signifikan terhadap keputusan pembelian mobil LCGC merek\r\nToyota Agya di Bandar Lampung.\r\n\r\nKata Kunci: Periklanan, Pribadi, Hubungan Masyarakat, Promosi Penjualan,\r\nThe depression in sales volume of Toyota Agya car over the periods 2016, 2017,\r\n2018 was indicate that the promotion mix were not optimal. This is the main\r\nproblem in this study, so the purpose of this research are to examine the effect of\r\nthe promotion mix on purchasing decision of the LCGC brand Toyota Agya in\r\nBandar Lampung. The sampling technique used purposive sampling method, so\r\nthat the sample are obtained 100 respondents. Data analysis techniques had used\r\nmultiple linear regression analysis. Hypothesis testing using the t-test with a level\r\nof α = 5% (0.05) indicate, that all of the hypothesis are accepted. It means\r\npromotion mix variables (advertising, personal sales, public relations, sales\r\npromotion, direct marketing), had partial and simultaneous and significant effect\r\nto the purchase decision of LCGC brand is Toyota Agya car in Bandar Lampung\r\n\r\nKata Kunci: Advertising, Personal, Public Relations, Sales Promotion, Direct\r\n\r\nMarketing, Promotion Mix, Purchase Decision."^^ . "2019" . . . . . "FAKULTAS EKONOMI DAN BISNIS"^^ . . . . . . . "1511011134"^^ . "M. REYNALDO AZHARI"^^ . "1511011134 M. REYNALDO AZHARI"^^ . . . . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (File PDF)"^^ . . . "1. ABSTRAK.pdf"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (File PDF)"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (File PDF)"^^ . . . "3. SKRIPSI FULL TANPA BAB PEMBAHASAN.pdf"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN\r\nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK\r\n\r\nTOYOTA AGYA DI BANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #55371 \n\nPENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN \nPEMBELIAN MOBIL LCGC (LOW COST GREEN CAR) MEREK \n \nTOYOTA AGYA DI BANDAR LAMPUNG\n\n" . "text/html" . . . " " . .