?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A%0D%0ATOYOTA+AVANZA+DI+BANDAR+LAMPUNG&rft.creator=MUHAMMAD+FAISHAL+ANDIKA%2C+1411011152&rft.subject=+&rft.description=The+era+of+globalization+has+brought+rapid+changes+in+various+fields%2C+both+in+the%0D%0Afields+of+health%2C+technology%2C+and+automotive.+This+development+can+be+seen+from%0D%0Achanges+in+automotive+trends+that+occur+in+Indonesia.+Thus+many+people+choose+to%0D%0Abuy+private+vehicles+rather+than+using+public+transportation.%0D%0AThis+research+was+conducted+to+explain+the+effect+of+product+attributes+on+the%0D%0Apurchase+decision+of+Toyota+Avanza+in+Bandar+Lampung.+This+study+uses+a+non-+probability+sampling+method+with+a+purposive+sampling+technique%2C+with+a+sample+of%0D%0A100+respondents+who+use+Toyota+Avanza+and+are+domiciled+in+Bandar+Lampung.%0D%0AUsing+data+analysis+techniques+t+test%2C+F+test%2C+and+the+coefficient+of+determination+(R2%0D%0A)%0D%0A%0D%0Atest.%0D%0AThe+results+of+this+study+support+the+hypothesis+proposed+in+the+study.+Evidenced+by%0D%0Athe+F+value+of+13%2C480+with+a+significant+figure+of+0%2C000.+The+results+of+the+analysis%0D%0Afound+that+the+brand+variable+has+an+influence+of+61.9%25+on+purchasing+decisions%2C+and%0D%0Athe+results+of+the+coefficient+of+determination+test+(R2%0D%0A%0D%0A)+of+67.2%25+affect+the+purchase%0D%0Adecision.+The+results+of+this+discovery+are+expected+to+be+used+as+a+material+for%0D%0Aconsideration+in+developing+more+effective+strategies%2C+and+an+overview+of+the+decision%0D%0Ato+purchase+a+Toyota+Avanza.%0D%0A%0D%0AKeywords%3A+Product+attributes+and+purchasing+decisions%0D%0AEra+globalisasi+telah+membawa+perubahan+yang+sangat+pesat+di+berbagai+bidang%2C+baik%0D%0Aitu+bidang+kesehatan%2C+teknologi%2C+dan+otomotif.+Perkembangan+tersebut+dapat+dilihat%0D%0Adari+perubahan+trend+otomotif+yang+terjadi+di+Indonesia.+Dengan+demikian+banyak%0D%0Aorang+yang+memilih+membeli+kendaraan+pribadi+dibandingkan+menggunakan+sarana%0D%0Atransportasi+umum.%0D%0APenelitian+ini+dilakukan+untuk+menjelaskan+pengaruh+atribut+produk+terhadap%0D%0Akeputusan+pembelian+mobil+toyota+avanza+di+Bandar+Lampung.+Penelitian+ini%0D%0Amenggunakan+metode+non-probability+sampling+dengan+teknik+purposive+sampling%2C+dengan+sampel+sebanyak+100+responden+yang+menggunakan+mobil+toyota+avanza+dan%0D%0Aberdomisili+di+Bandar+lampung.+Menggunakan+teknik+analisis+data+uji+t%2C+uji+F%2C+dan+uji%0D%0Akoefisien+determinasi+(R2%0D%0A).%0D%0A%0D%0AHasil+penelitian+ini+mendukung+hipotesis+yang+diajukan+dalam+penelitian.+Dibuktikan%0D%0Adengan+nilai+F+sebesar+13.480+dengan+angka+signifikan+sebesar+0.000.+Hasil+analisis%0D%0Adiperoleh+bahwa+variabel+merek+memiliki+pengaruh+sebesar+61%2C9+%25+terhadap%0D%0Akeputusan+pembelian%2C+dan+hasil+uji+koefisien+determinasi+(R%0D%0A%0D%0A2)+sebesar+67%2C2%25%0D%0Aberpengaruh+terhadap+keputusan+pembelian.+Hasil+penemuan+ini+diharapkan+bisa%0D%0Adigunakan+sebagai+bahan+pertimbangan+dalam+penyusunan+strategi+yang+lebih+efektif%2C%0D%0Adan+gambaran+terhadap+keputusan+pembelian+mobil+toyota+avanza.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55375%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55375%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55375%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+FAISHAL+ANDIKA%2C+1411011152++(2019)+PENGARUH+ATRIBUT+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+TOYOTA+AVANZA+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55375%2F