?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+EFISIENSI+PEMASARAN+BUAH+MANGGIS%0D%0A(Garcinia+mangostana+L.)+DI+HUTAN+RAKYAT+DESA+AIR+KUBANG+KABUPATEN+TANGGAMUS&rft.creator=ANNAS+THASYA+NINGRUM+FAKULTAS+PERTANIAN+UNIVERSITAS+LAMPUNG+BAND%2C+1514151014&rft.subject=Kehutanan&rft.description=Hutan+rakyat+berfungsi+dalam+menjaga+kesuburan+tanah%2C+mengatur+sistem+tata+air%0D%0Adan+menyediakan+hasil+hutan+untuk+kebutuhan+masyarakat+dalam+menunjang+perekonomian.+Salah+satu+hasil+hutan+rakyat+yang+menghasilkan+nilai+ekonomi+bagi+masyarakat+adalah+manggis.+Namun%2C+keuntungan+yang+diperoleh+petani+dari%0D%0Ahasil+pemasaran+manggis+masih+tergolong+rendah+karena+harga+jual+manggis+di+tingkat+petani+relatif+lebih+murah+dibandingkan+harga+di+tingkat+konsumen%2C%0D%0Asehingga+perlu+diketahui+pemasaran+manggis+efisien+atau+tidak+efisien.+Tujuan%0D%0Adari+penelitian+ini+yaitu+mengidentifikasi+dan+menganalisis+lembaga+pemasaran%0D%0Adan+fungsi-fungsi+pemasaran%2C+saluran+pemasaran+dan+efisiensi+pemasaran.%0D%0APenelitian+ini+menggunakan+metode+kualitatif+dan+kuantitatif.+Metode+kualitatif%0D%0Adigunakan+untuk+menganalisis+saluran%2C+lembaga+dan+fungsi-fungsi+pemasaran%2C%0D%0Asedangkan+metode+kuantitatif+digunakan+untuk+menganalisis+margin+pemasaran%2C%0D%0Akeuntungan%2C+share%2C+efisiensi+pemasaran+dan+Ratio+Profit+Margin+(RPM).%0D%0APenelitian+dilakukan+pada+bulan+Maret-April+2019+di+Dusun+Kramat+Jati+dan+Dusun+Tegalsari+II%2C+Desa+Air+Kubang.+Pengambilan+responden+dilakukan+dengan%0D%0Acara+sensus%2C+yaitu+sebanyak+46+responden.+Hasil+penelitian+menunjukkan+bahwa+lembaga+pemasaran+yang+terlibat+dalam+pemasaran+manggis+yaitu+pedagang+pengumpul+tingkat+desa%2C+pedagang+pengumpul+tingkat+kabupaten%2C+pedagang+besar%0D%0Atingkat+kabupaten+dan+pengecer.+Lembaga+pemasaran+melakukan+fungsi%0D%0Apenjualan%2C+pembelian%2C+pengangkutan%2C+penyimpanan%2C+standarisasi%2C+penanggungan%0D%0Arisiko+dan+informasi+pasar.+Terdapat+4+saluran+pemasaran+di+Dusun+Kramat+Jati+dan+Dusun+Tegalsari+II.+Saluran+1+dan+saluran+4+di+kedua+dusun+memiliki+saluran%0D%0Ayang+sama%2C+yaitu+saluran+1%3A+petani-konsumen+akhir+dan+saluran+4%3A+petanipedagang+besar+tingkat+kabupaten-konsumen+akhir%2C+sedangkan+saluran+2+dan%0D%0Asaluran+3+di+kedua+dusun+memiliki+saluran+yang+berbeda%2C+yaitu+saluran+2+(Dusun%0D%0AKramat+Jati)%3A+petani-pedagang+pengumpul+tingkat+desa-pedagang+pengumpul+tingkat+kabupaten-pengecer-konsumen+akhir%3B+saluran+2+(Dusun+Tegalsari+II)%3A%0D%0Apetani-pedagang+pengumpul+tingkat+desa-pedagang+pengumpul+tingkat+kabupatenpedagang+besar+diluar+Lampung+dan+saluran+3+(Dusun+Kramat+Jati)%3A+petanipedagang+besar+tingkat+kabupaten-pengecer-konsumen+akhir%3B+saluran+3+(Dusun%0D%0ATegalsari+II)%3A+petani-pedagang+besar+tingkat+kabupaten-pedagang+besar+diluar%0D%0ALampung.+Hal+ini+dikarenakan+pedagang+pengumpul+tingkat+kabupaten+di+Dusun%0D%0AKramat+Jati+belum+memiliki+kerja+sama+dengan+pedagang+besar+di+luar+Lampung+seperti+yang+dilakukan+oleh+pedagang+pengumpul+tingkat+kabupaten+di+Dusun%0D%0ATegalsari+II.+Pemasaran+manggis+jika+dilihat+dari+margin+pemasaran%2C+keuntungan%2C%0D%0Abiaya%2C+share+dan+efisiensi+pemasaran+dikatakan+efisien%2C+namun+jika+dilihat+dari%0D%0ARatio+Profit+Margin+(RPM)+pemasaran+dikatakan+belum+efisien.%0D%0AKata+kunci%3A+hutan+rakyat%2C+manggis%2C+pemasaran.%0D%0A%0D%0A%0D%0A%0D%0APrivate+forest+function+in+maintaining+soil+fertility%2C+regulating+water+systems+and%0D%0Aproviding+forest+products+for+community+needs+in+supporting+the+economy.+One%0D%0Aof+the+results+of+private+forest+that+produce+economic+value+for+the+community+is%0D%0Amangosteen.+However%2C+the+profit+gained+by+farmers+from+the+marketing+of%0D%0Amangosteen+is+still+relatively+low+because+the+price+of+selling+mangosteen+at+the+farm+level+is+relatively+cheaper+than+prices+at+the+consumer+level%2C+so+it+is+necessary+to+know+mangosteen+marketing+is+efficient+or+inefficient.+The+purpose+of+this%0D%0Aresearch+were+to+identified+and+analyze+of+marketing+institutions+and+marketing+functions%2C+marketing+channels+and+marketing+efficiency.+The+study+was%0D%0Aconducted+in+March-April+2019+in+Kramat+Jati+Sub-village+and+Tegalsari+II+Subvillage%2C%0D%0AAir+Kubang+Village.+This+research+was+used+qualitative+and+quantitative+methods.+Qualitative+methods+were+used+to+analysed+marketing+channels%2C%0D%0Ainstitutions+and+functions%2C+while+quantitative+methods+were+used+to+analyzed%0D%0Amarketing+margins%2C+profits%2C+shares%2C+marketing+efficiency+and+Ratio+Profit+Margin+(RPM).+Respondents+in+this+research+were+46+mangosteen+farmers+selected+by+census+method.+The+results+of+the+research+showed+marketing+institutions%0D%0Ainvolved+in+mangosteen+marketing+are+collector+at+village+level%2C+collector+at%0D%0Adistrict+level%2C+big+trader+at+district+level+and+retailer.+Marketing+institutions%0D%0Aperform+the+functions+of+sales%2C+purchasing%2C+transportation%2C+retention%2C+standardized%2C%0D%0Arisk+management+and+market+information.+There+are+4+marketing+channels+in%0D%0AKramat+Jati+Sub-village+and+Tegalsari+II+Sub-village.+Channel+1+and+channel+4+in%0D%0Aboth+Sub-village+have+the+same+channel%2C+namely+channel+1%3A+farmer-end+consumer%0D%0Aand+channel+4%3A+farmer-big+trader+at+district+level-end+consumer%2C+while+channel+2%0D%0Aand+channel+3+in+both+Sub-village+have+different+channels%2C+namely+channel+2%0D%0A(Kramat+Jati+Sub-village)%3A+farmer-collector+at+village+level-collector+at+district%0D%0Alevel-big+trader+at+district+level-retailer-end+consumer%3B+channel+2+(Tegalsari+II+Sub-village)%3A+farmer-collector+at+village+level-collector+at+district+level%2C+big+trader%0D%0Aoutside+Lampung+and+channel+3+(Kramat+Jati+Sub-village)%3A+farmer-big+trader+at%0D%0Adistrict+level-retailer-end+consumer%3B+channel+3+(Tegalsari+II+Sub-village)%3A+farmerbig%0D%0Atrader+at+district+level-+big+trader+outside+Lampung.+This+is+because+collector%0D%0Aat+district+level+in+Kramat+Jati+Sub-village+do+not+have+cooperation+with+big+trader%0D%0Aoutside+Lampung%2C+as+did+the+collector+at+district+level+in+Tegalsari+II+Sub-village.%0D%0AWe+can+see+mangosteen+marketing+from+marketing+margin%2C+profit%2C+cost%2C+share+and%0D%0Amarketing+efficiency+are+efficient%2C+but+from+Ratio+Profit+Margin+(RPM)+we+can%0D%0Asee+mangosteen+marketing+aren%E2%80%99t+efficient+yet.%0D%0AKeywords%3A+mangosteen%2C+marketing%2C+private+forest.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019-11-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55386%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55386%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55386%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ANNAS+THASYA+NINGRUM+FAKULTAS+PERTANIAN+UNIVERSITAS+LAMPUNG+BAND%2C+1514151014++(2019)+ANALISIS+EFISIENSI+PEMASARAN+BUAH+MANGGIS+(Garcinia+mangostana+L.)+DI+HUTAN+RAKYAT+DESA+AIR+KUBANG+KABUPATEN+TANGGAMUS.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55386%2F