?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+MEREK%2C+KETERLIBATAN+PRODUK%2C%0D%0ADAN+PENGETAHUAN+PRODUK+TERHADAP+NIAT+BELI%0D%0A(Studi+Pada+Pembelian+Kuota+Internet+Telkomsel+di+Bandar+Lampung)&rft.creator=MAYA+ATIKA+SYUKRI%2C+1541011013&rft.subject=+&rft.description=Kondisi+persaingan+di+dunia+telekomunikasi+semakin+ketat+dan+membuat%0D%0Aperusahaan+operator+jasa+seluler+berlomba-lomba+mengeluarkan+produk+jasa+yang%0D%0Aberkualitas%2C+tidak+terkecuali+Telkomsel+yang+selalu+mengeluarkan+produk+-+produk%0D%0Aterbaru+dengan+kualitas+yang+baik+dengan+harga+terjangkau+bagi+semua%0D%0Akonsumennya.+Tujuan+dalam+penelitian+ini+dilakukan+untuk+mengetahui+pengaruh%0D%0Acitra+merek%2C+keterlibatan+produk%2C+dan+pengetahuan+produk+terhadap+niat+beli+kuota%0D%0Ainternet+Telkomsel+di+Bandar+Lampung.%0D%0AMetode+penelitian+ini+menggunakan+metode+non-probability+sampling+dengan%0D%0Ateknik+judgement+sampling.+Jumlah+sampel+yang+digunakan+dalam+penelitian+ini%0D%0Asebanyak+100+responden+dengan+kriteria+para+pelanggan+yang+menggunakan+kuota%0D%0Ainternet+Telkomsel+di+Bandar+Lampung.+Alat+analisis+data+yang+digunakan+adalah%0D%0Aanalisis+regresi+linear+berganda+dengan+menggunakan+software+SPSS%2C+pengujian%0D%0Asignifikan+simultan+(uji+F)%2C+pengujian+signifikan+parsial+(Uji+t)%2C+dan+analisis%0D%0Adeterminasi+(R2%0D%0A).%0D%0A%0D%0AHasil+penelitian+ini+menunjukan+kontribusi+Citra+Merek+(X1)%2C+Keterlibatan+Produk%0D%0A(X2)%2C+dan+Pengetahuan+Produk+(X3)+terhadap+Niat+Beli+(Y)+sebesar+58%2C6%25%2C+dan%0D%0Adiketahui+hasil+dari+uji+F%2C+variabel+Citra+Merek+(X1)%2C+Keterlibatan+Produk+(X2)%0D%0Adan+Pengetahuan+Produk+(X3)+terhadap+Niat+Beli+(Y)+dengan+koefisien%0D%0Asignifikansi+sebesar+0.000.+Hasil+uji+t+diketahui+bahwa+Citra+Merek+(X1)%2C%0D%0AKeterlibatan+Produk+(X2)%2C+dan+Pengetahuan+Produk+(X3)+terhadap+Niat+Beli+(Y)%0D%0Amemiliki+pengaruh+positif.+Hal+ini+berarti%2C+indikator+Citra+Merek+(X1)%2C%0D%0AKeterlibatan+Produk+(X2)%2C+dan+Pengetahuan+Produk+(X3)+berperan+dalam%0D%0Amemengaruhi+setiap+variabel+Niat+Beli+(Y).%0D%0A%0D%0AKata+kunci%3A+Citra+Merek%2C+Keterlibatan+Produk%2C+Pengetahuan+Produk%2C+Niat%0D%0ABeli.%0D%0AThe+competitive+conditions+in+the+telecommunications+world+are+getting+tougher%0D%0Aand+making+cellular+service+operators+competing+to+issue+quality+service%0D%0Aproducts%2C+including+Telkomsel%2C+are+always+releasing+the+latest+products+with%0D%0Agood+quality+at+affordable+prices+for+all+consumers.+The+purpose+of+this+study%0D%0Awas+to+determine+the+effect+of+brand+image%2C+product+involvement%2C+and+product%0D%0Aknowledge+on+Telkomsel's+internet+quota+purchase+intention+in+Bandar%0D%0ALampung.%0D%0AThis+research+method+uses+non-probability+sampling+method+with+judgement%0D%0Asampling+technique.+The+number+of+samples+used+in+this+study+were+100%0D%0Arespondents+with+the+criteria+of+customers+using+Telkomsel+internet+quota+in%0D%0ABandar+Lampung.+The+data+analysis+tool+used+is+multiple+linear+regression%0D%0Aanalysis+using+SPSS+software%2C+simultaneous+significant+testing+(F+test)%2C%0D%0Asignificant+partial+testing+(t+test)%2C+and+determination+analysis+(R2).%0D%0AThe+results+of+this+study+indicate+the+contribution+of+Brand+Image+(X1)%2C+Product%0D%0AInvolvement+(X2)%2C+and+Product+Knowledge+(X3)+to+Purchase+Intention+(Y)+of%0D%0A58.6%25%2C+and+the+results+of+the+F+test%2C+Brand+Image+(X1)%2C+Product+Involvement%0D%0A(X2)+and+Product+Knowledge+(X3)+to+Purchase+Intention+(Y)+with+a+significance%0D%0Acoefficient+of+0.000.+The+results+of+the+t+test+are+known+that+Brand+Image+(X1)%2C%0D%0AProduct+Involvement+(X2)%2C+and+Product+Knowledge+(X3)+to+Purchase+Intention%0D%0A(Y)+have+a+positive+influence.+This+means+that+the+Brand+Image+indicator+(X1)%2C%0D%0AProduct+Involvement+(X2)%2C+and+Product+Knowledge+(X3)+play+a+role+in%0D%0Ainfluencing+each+variable+of+Purchase+Intention+(Y).%0D%0A%0D%0AKeywords%3A+Brand+Image%2C+Product+Involvement%2C+Product+Knowledge%2C+Purchase%0D%0AIntention.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55414%2F1%2F1._ABSTRAK%255B1%255D.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55414%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55414%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MAYA+ATIKA+SYUKRI%2C+1541011013++(2019)+PENGARUH+CITRA+MEREK%2C+KETERLIBATAN+PRODUK%2C+DAN+PENGETAHUAN+PRODUK+TERHADAP+NIAT+BELI+(Studi+Pada+Pembelian+Kuota+Internet+Telkomsel+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55414%2F