?url_ver=Z39.88-2004&rft_id=1414131199&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP%2C+PENGAMBILAN+KEPUTUSAN+DAN+KEPUASAN+KONSUMEN%0D%0ATERHADAP+AGROINDUSTRI+PIE+PISANG+DI+KOTA+BANDAR%0D%0A%0D%0ALAMPUNG&rft.creator=WAYAN+ELPA+ANDELA%2C+1414131199&rft.subject=+&rft.description=Penelitian+ini+bertujuan+mengetahui+karakteristik+konsumen%2C+sikap+konsumen%2C%0D%0Aproses+pengambilan+keputusan+dan+kepuasan+konsumen+terhadap+produk+pie%0D%0Apisang+di+JB+dan+YA.+Sampel+konsumen+pie+pisang+sebanyak+66+orang+yang%0D%0Adipilih+melalui+Accidental+Sampling.+Tujuan+pertama+dan+ke+tiga+dianalisis+secara%0D%0Adeskriptif%2C+tujuan+ke+dua+dianalisis+menggunakan+model+Multiatribut+Fishbien+dan%0D%0Atujuan+ke+empat+dianalisis+dengan+menggunakan+Customer+satisfaction+Index%0D%0A(CSI)+dan+Importance+Performance+Analysis+(IPA).+Hasil+penelitian%0D%0Amenunjukkan+bahwa+karakteristik+konsumen+pie+pisang+didominasi+oleh%0D%0Aperempuan+usia+18-30+tahun%2C+pekerjaan+sebagai+mahasiswa+dengan+pendapatan%0D%0Asebesar+Rp1.500.000%2C00+-+Rp2.500.000%2C00%2Fbulan.+Frekuensi+pembelian+pie+pisang%0D%0Arata-rata+dilakukan+satu+kali+dalam+seminggu.+Proses+pengambilan+keputusan%0D%0Akonsumen+dalam+pembelian+pie+pisang+di+YA+dan+JB+dilakukan+melalui%0D%0Apengenalan+kebutuhan%2C+pencarian+informasi%2C+evaluasi+alternatif%2C+keputusan%0D%0Apembelian+dan+evaluasi+pasca+pembelian.+Konsumen+pie+pisang+di+JB+memberi%0D%0Anilai+sikap+178%2C40+sedangkan+konsumen+di+YA+memberi+nilai+180.+Tingkat%0D%0Akepuasan+konsumen+pie+pisang+di+JB+sebesar+77%2C86+persen+dan+78%2C76+persen+di%0D%0AYA%2C+keduanya+masuk+kategori+puas.+Atribut+pie+pisang+yang+perlu+ditingkatkan%0D%0Apada+JB+adalah+tanggal+kadaluarsa%2C+sedangkan+di+YA+tidak+terdapat+atribut+yang%0D%0Aperlu+di+tingkatkan.%0D%0AKata+Kunci+%3A+Sikap%2CCSI%2C+IPA%2C+kepuasan%2C+pengambilan+This+study+aims+to+determine+consumer+characteristics%2C+attitudes%2C+decision-making%0D%0Aprocesses+and+customer+satisfaction+toward+banana+pie+at+YA+and+JB.+The%0D%0Aresearch+samples+were+66+people+selected+by+accidental+sampling.+The+first+and%0D%0Athird+objectives+were+analyzed+descriptively%2C+the+second+objective+was+analyzed%0D%0Aby+the+Multiatribut+Fishbien+model+and+the+fourth+objective+was+analyzed+by%0D%0ACustomer+satisfaction+Index+(CSI)+and+Importance+Performance+Analysis+(IPA).%0D%0AThe+results+showed+that+the+characteristics+of+consumers+of+banana+pie+were%0D%0Adominated+by+student+women+aged+18-30+years+who+were+educated+at+the+end+of%0D%0Ahigh+school%2C+and+earned+an+income+of+Rp1%2C500%2C000.00-Rp2%2C500%2C000.00%2Fmonth.%0D%0AThe+frequency+of+buying+of+banana+pie+was+the+most+in+once+a+week.+The%0D%0Aconsumer+decision+making+process+on+purchasing+of+banana+pie+was+the+same%2C%0D%0Anamely+the+introduction+of+needs%2C+information+seeking%2C+evaluation+of+alternatives%2C%0D%0Apurchasing+decisions+and+post-purchase+evaluation.+Consumers+of+banana+pie+at%0D%0AJB+gave+an+attitude+value+of+178.40%2C+those+at+YA+gave+an+attitude+value+of+180.%0D%0AThe+satisfaction+level+of+banana+pie+consumers+at+JB+was+77.86+percent+and+78.76%0D%0Apercent+at+YA%2C+both+were+included+in+the+satisfied+category.+The+attribute+of%0D%0Abanana+pie+that+was+needed+to+be+improved+at+JB+was+the+expired+day%2C+whereas%0D%0Athere+was+no+attribute+needed+to+be+improved+at+YA%0D%0AKey+words+%3A+Attitude%2C+CSI%2C+IPA%2C+purchasing+decisions+&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55418%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55418%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55418%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++WAYAN+ELPA+ANDELA%2C+1414131199++(2019)+SIKAP%2C+PENGAMBILAN+KEPUTUSAN+DAN+KEPUASAN+KONSUMEN+TERHADAP+AGROINDUSTRI+PIE+PISANG+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55418%2F